Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago 8/24/10
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Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
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Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago 8/24/10
- 1. Forget what you you know about THINK Public August 24, 2010 Chicago Relations
- 2. It’s a Whole New World Follow The Conversation Twitter Hashtag#IMSummit
- 3. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
- 4. “In 1965, 80 percent of adults could be reached with three 60 second TV spots. Today it requires117 prime time Commercials to produce the same result” (Jim Stengel, CMO, P&G)
- 5. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #prncl
- 6. Influencers Follow The Conversation Twitter Hashtag#IMSummit
- 8. Follow The Conversation Twitter Hashtag#IMSummit
- 9. Old School Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff New School Twitter Event Hashtag: #prncl
- 10. Global Social Media Usage Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Y
- 11. Source: InSites Consulting 72% of Internet users are part of at least one social network, which translates to 940 million users worldwide.
- 14. Journalist Journalist Journalist Follow The Conversation Twitter Hashtag#IMSummit
- 16. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
- 17. PULL Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 18. Traditional Public Relations Model The model has changed.... Follow The Conversation Twitter Hashtag#IMSummit
- 19. The Power of PUSH&PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 21. Make your contentEasy To View
- 22. Make your contentEasy To UseFollow The Conversation Twitter Hashtag#IMSummit
- 23. Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Goes Out over PRNewswire The Long Tail of Public Relations Press Release Conversation Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 24. Head Traditional Media Reaching Billions Reach MILLIONS Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 25. The Long Tail of Public Relations Over Six Months Amount of Coverage What Needs to happen today – Shorter Releases on a more regular basis Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 26. Consistent Communications Matters Follow The Conversation Twitter Hashtag#IMSummit
- 27. News Traffic Landscape Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic. Yahoo News Google News New York Times CNN China’s QQ.com BBC MSN
- 29. Building the Foundation SEO Follow The Conversation Twitter Hashtag#IMSummit
- 30. Surround Your Content with Links to Relevant Content
- 31. Make Your Content Easy to Use
- 33. Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
- 35. Identifying the Audience Where are they gathering? What are they talking about?
- 36. Case Study
- 37. Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 38. Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 39. Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 40. Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 42. Intimacy– The affection a person holds for a brand
- 43. Influence– The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 46. http://mediacenter.motorola.com/content/detail.aspx?ReleaseID=12060&NewsAreaID=17 Virgin America MNR
- 47. Using multimedia in your releases increases journalist and public engagement by 35%. According to internal sample research comparing press releases that contain multimedia with those that do not. Follow The Conversation Twitter Hashtag#IMSummit
- 48. SEO & SOCIAL MEDIA ARE BUDDIES Photo credit: http://www.flickr.com/photos/tambako/2387498031/
- 49. Use Social Media to make your content directional
- 50. Marketing Public Relations ? ? Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 51. Examine Activity the
- 52. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS
- 53. Listen
- 54. Follow The Conversation Twitter Hashtag#IMSummit
- 55. How Will You Measure Your Success? Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
- 56. How Do you Manage / Control your Corporate Identity in a Crisis Situation?
- 57. Case Study
- 59. PR Newswire Social Media Metrics
- 60. PR Newswire Social Media Metrics
- 66. Social MEdia Follow The Conversation Twitter Hashtag#IMSummit
- 68. 30% get news through Social Networks
- 70. Location Based Social Media… Follow Me!
- 71. Tweets in Chicago between 11PM – 12AM CST August 23, 2010 Location Based Social Media… Follow Me!
- 72. Location Based Social Media… Follow Me!
- 73. Location Based Social Media… Follow Me!
- 74. Location...Take Your News WITH You!
- 75. Pursue social media as part of a comprehensive communications strategy “It’s not about using new media; it’s about using media in new ways” Dr. Craig Lefebvre
- 76. Listen Analyze Strategize Engage Repeat Source: http://thecoolgadgets.com/wp-content/uploads/2009/09/8-phaser-laser-gun.jpg
- 77. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
Notas do Editor
- The 1960s were noteworthy for cementing TV as THE communications medium and introducing a new technology that one could argue is already a relic in today’s world
- However, the communications evolution turned revolution in the 90s with an explosion of new media forms. Internet became accessible to all – and with access, lowered the bar to communicate messages. It allowed almost anyone to become a media outlet, sometime regardless of qualifications or integity. Today, it seems that new media forms are introduced daily. You need a scorecard to keep up. For communicators, this rapid change can be overwhelming, but also a tremendous opportunity as vast audiences can be reached with great intimacy….but there are no rules and the roadmap changes constantly with faster innovation.
- Reporters are no longer the sole “gatekeeper” of information. Organizations now have an opportunity to communicate beyond the media and directly with consumers and investors, worldwide. While traditional media still holds sway, big dividends are yielded when savvy communicators embrace the new generation of citizen journalists, bloggers and participants in social networks.
- When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
- As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
- 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day