1. Switzerland

2. Switzerland at a glance…
History: Founded in 1291, independent since 1648
Name: Switzerland and Confoederatio Helvetica
Location: Central Europe
Size: 41285 km²
Population : 7.5 million
Capital : Berne City
Currency: Swiss Francs (CHF)
Official Languages : German, French,
Italian, Romansh
Government : Direct Democracy, Federal Republic
GDP : $264.1 billion

3. Switzerland at a glance…
 History of being neutral (no foreign war since 1815)
 Switzerland was not invaded during either of the World
Wars
 The Red Cross was founded in 1863
 Not a member of the EU; Swiss people rejected
membership in a referendum in the early 1990s
 Joined the UN in 2002
 Founding member of the League of Nations
 Ranks 2nd on World Happiness Index

4. Geographic Analysis
- Facts & Figures
 Area is 41,285 sq km (15,940 square miles)
 Population is 7.5 million
 Population density is 182 people per sq km, 472/sq mi
 Landlocked nation
 Bordered by Germany, France, Italy, Austria and Liechtenstein
 Divided into 26 cantons, six of which are sometimes referred
to as quot;half-cantons,quot; since they have less representation in the
Council of States

5. Geographic Analysis
- The Three Regions
 The Alps
- Covers nearly 60% of surface area
- 48 mountains which are 4,000 meters or higher and about
1,800 glaciers
 The Swiss Plateau
- Covers about 30 % of surface area
- Average altitude of 580 m (1902 ft)
- Home to 2/3 of population
 The Jura
- Limestone range covering 10 % of surface area
- Picturesque highland crossed by river valleys

6. Geographic Analysis - Cantons

7. Geographic Analysis
- Climate
 Climate is moderate with no excessive heat, cold or
humidity
 Summer is supposed to be warm and dry
Daytime temperature range is 18 to 28 °C
 Fall is usually dry, but cool
Daytime temperature range is -2 to 7 °C
 Spring is wet and cool
Daytime temperature range is 8 to 15 °C
 Visitors should carry a sweater, good walking shoes,
sunscreen, sunglasses, a compact umbrella and/or a light
rain coat

8. Demographic Analysis
 Population 7,554,661 (July 2007 est.)
 Age structure
0-19 years: 21.9%
20-39 years: 27.3%
40-64 years: 34.8%
65 years and over: 16%
 Population growth rate 0.6%
 Ethnic divisions
German 65% French 18%
Italian 10% Romansh 1%
Other 6%

9. Demographic Analysis
 Religion divisions
Roman Catholic 47.6%
Protestant 44.3%
Other 8.1%
 Family Size:
Majority of couples have only 1 or 2 children
 Life Expectancy (at Birth):
Male: 78.7 yrs
Female: 83.9 yrs
 Literacy Rate: 99%

10. Demographic Analysis
Households (2000)
 Single-person household (in '000): 1120.9
 Family households with children (in '000): 1059.6
 Average size of household (no. of persons): 2.24
No. of divorces per 100 marriages - 53.1

11. Psychographic Analysis
- Swiss Mentality
 Western European mentality, based on concepts of freedom,
liberalism, pluralism, tolerance, secularization
 The Swiss like smallness
 Hedgehog mentality
 Perfectionism, Precision and Punctuality
 Participative (direct) democracy
 Multilinguism and multiculturalism
 Humanitarian tradition

12. Economy
 Prosperous and stable modern market economy
 Low inflation
 Negligible unemployment
 High standards of living, worker productivity, quality of
education, and health care
 Nestle, UBS AG, Credit Suisse, Novartis, ABB, and
Swatch HQ in Switzerland
 Banking, tourism, pharmaceuticals, and chemicals are
very important industries in Switzerland
 The World Economic Forum's Global Competitiveness
Report currently ranks Switzerland's economy as the most
competitive in the world

13. The economy is divided into three sectors:
 Landwirtschaft (quot;agriculturequot;) - Less than 10% of the
population is employed in the Landwirtschaft - Primary
sector
 Industrie (quot;industryquot;) - About 40% of the population are
employed in the Industrie, Gewerbe und Handwerk
(quot;industry, trade and handicraftquot;) - Secondary sector –
includes the Swiss watch industry
 Dienstleistungen (quot;servicesquot;) - More than 50% of the
population are employed in the Dienstleistungs sektor -
Tertiary sector - This sector includes banking, assurances,
tourism

14. Salaries
 The following table is a rough approximation of a
yearly income depending on the level of education:
type of education salary range
apprenticeship (typically 3 or 4 years) CHF 40'000 - 80'000
academic CHF 70'000 - 150'000
quot;lowerquot; management CHF 120'000 - 250'000
quot;higherquot; management CHF 200'000 +++

15. Expenses
Again as a rough approximation, a Swiss family
spends its income as follows:
 25-35% for rent of a condominium or house
 10-20% for assurances (health, liability, theft, car),
health care and savings deposits
 15-20% for food (at home and in restaurants)
 20-40% for other expenses (non-food, car
maintenance, phone bills, vacations, recreational
activities)
 5-15% for taxes (Taxes vary across the different
cantons quite a lot)

16. Costfollowing table is a list of some food goods and
 The
of some food products:
their approximate cost as of summer 2001 in the
area of Zürich.
Goods Amount Approximative cost in CHF
Bread in a store 1 kg 3.00 - 4.00
Milk in a store 1 litre 2.00
Coffee or tee in a restaurant 1 cup (no refill) 3.50
Softdrink in a restaurant 0.2 or 0.3 l 3.50 - 4.00
Hamburger in fast food
200 gms 5.00
restaurant
A meal in a family restaurant
1 person 15.00 - 30.00
without beverages

17. Cost of some non-food goods:
 The following table is a list of some non-food goods
and their approximate cost as of spring 2001 in the
area of Zürich.
Goods Amount Approximative cost in CHF
Diesel 1 litre 1.40 - 1.50
Gasoline 1 litre 1.45 - 1.50
Cigarettes 1 pack 3.60
Compact Disk (music) 1 CD 10.00 - 25.00
Jeans 1 100.00 - 150.00
Building land 1 m² 400.00 - 800.00
House (without land) 4 .. 5 rooms 400'000 - 800'000

18. Swiss Facts - Highest
 More high peaks than any other country
in Europe: 48 over 4000 meters (13,120 feet)
They lay claim to the highest:
 Railway Station in Europe (the Jungfraujoch, at
3454 m/11,330 ft
 Cableway in Europe (Zermatt, Canton Valais,
ending at 3,883 m/12,740 ft
 Permanently Inhabited village in Europe (Juf,
Canton Graubünden, population: 30, at 2126
m/7000 ft

19. Swiss Facts - Highest
 Vineyard in Europe (Visperterminen, Canton
Valais, at nearly 1200 m / 3949 ft)
 Brewery in Europe (Monstein, Canton
Graubünden, at 1600 m / 5250 ft
 Tram in Europe (Zermatt, Canton Valais, at 2222
m / 7290 ft)
 Museum in Europe (St Gotthard pass, at 2100 m
/ 6890 ft)
 Golf Course in Europe (Arosa, Canton
Graubünden, at 1800 m / 5900 ft)

20. Swiss Tourism
 Third-largest export industry
 22.2 billion income (+8 billion from day trips)
 5.2% of Switzerland’s GDP
 65 million overnight stays
 10.7 million international guests
 240,000 people employed in the tourism industry
 Important tourist places
Basel Bern Brig Zurich Fribourg Grindelwald

21. Swiss Tourism
 Boom year for tourism - 2006
 34.8 million overnight stays in 2006 – up 5.8 per cent
on 2005
 Bullish global economy and weak franc
 Biggest market is Switzerland itself, then the
Germans and then the British
 Boom from the so-called BRIC nations – Brazil,
Russia, India and China
 USP
Excellent cultural attractions
Gastronomic attractions
Daytrips to the mountains

22. Zurich

23. Berne, the capital of Switzerland

24. Marketplatz
Basel, Switzerland

25. Spalentor Gate:
Entrance to the
Altstadt (old city) in
Basel

26. Lucerne

27. Products and Services
What is the first thing that comes to your
mind when one says…..
Swiss

28. Swiss Watches
TAG Heuer
LONGINES
Swatch
OMEGA

29. Swiss Watches
Breitling
Luminox
Tissot
Jaeger-leCoultre

30. What’s special about Swiss Watches?
 Excellent quality and Precision
 Spirit of innovation
 Reputation for quality and style
 Prestige, performance & elegance
 Caters to all consumer segments

31. Swiss Chocolates
Cailler
Toblerone
Lindt
Swiss Army Chocolate

32. What’s so good about Swiss Chocolates?
 Chocolate came to Europe in 16th century
 Switzerland started production in 17th century
 Perfect way to satisfy a chocolate craving
 Internationally recognized for its quality
 Most Swiss chocolate is consumed by the Swiss
themselves (54% in 2000)
 Highest per capita rate of chocolate consumption
world wide (11.6 kg per capita per annum)
 Renowned manufacturers are Lindt, Toblerone,
Suchard etc.

33. Swiss Knives
Victorinox
Wenger
Swiss dagger
Leatherman
Gerber Multitool

34. About Swiss knives
 It is a multifunction pocket knife or a pocket tool
 It was invented in 1891 by Karl Elsener,who
later founded ‘Victorinox’
 Victorinox typically supplies 50,000 knives to
swiss army alone !
 Victorinox produced a knife with 85 devices
and 110 functions,typically priced at $1200

35. A typical Swiss knife has following tools embedded
into it :
- Main Blade - Secondary Blade
- Tweezers - Toothpick
- Corkscrew - Can Opener
- Bottle Opener - Nail File
- Scissors - Saw
- File - Hook
- Magnifying Glass - Ballpoint Pen
- Fish Scaler - Pliers
- USB Flash Drives - Digital Clock
- Digital Altimeter - LED Light
- Laser Pointer - MP3 Player

36. Swiss Banks
Credit Suisse
UBS
Zürich Invest
Bank AG

37. What’s special about Swiss banks….
 Work on the principles of Security, stability,
competence and discretion.
 Generate more than nine per cent of the country's
GDP
 Employ more than three per cent of its workforce
 Manage more than 4,000 billion francs in client
investment portfolios
 Contribute an estimated 10 to 15 billion francs to
public finances

38. More about banks:
 As of 2006, there are about 408 banks in
Switzerland, ranging from the 'two big banks' (Credit
Suisse and UBS)
 Private banks offer accounts primarily for private
clients, and deposits are not generally less than $1
million
 Maintain coded Swiss account which is highly
private account that conceals the client's identity

39. Wealth Management
 There were almost 1,600,000 wealthy individuals in
Switzerland in 2005, holding more than EUR300bn in
onshore liquid assets and will grow to EUR465bn by
2010
 Wealth management in Switzerland is dominated by
domestic providers like UBS, Credit Suisse and Julius
Bär.
 Inheritance planning, alternative investments, financial
planning, and tax planning and advice have the most
business potential in Switzerland in the next few years

40. Islamic Finance
 Muslims account for the second largest population(5.5%)
in Swiss
 Expected to grow to $265 billion at 15% per year
 With growing concept of Islamic banking, it is one of the
most flourishing and booming industry in Swiss

41.  What are the types of Swiss Cheese?

42. Swiss Cheese
Hard cheese, soft cheese
Cottage cheese, cheese made in mountain chalets
Cheese made in valley factories
Cheese shaved into rosettes
Cheese boxed in red pine
Cheese melted in wine to make fondue
Hot cheese dribbled over potatoes to make
raclette...
There's much more to Swiss cheese than making
holes!

43. Bread in Switzerland
 More varieties of bread than any other
country - between 200 and 300 kinds,
rivalling the number of its cheeses.
 Every canton has its own traditional
loaf
 Special breads baked for different
occasions: for christenings, weddings
and funerals, for religious holidays
and carnival time.

44. Swiss Breakfast
Swiss
Cheese
Nestlé
Nescafé
Kambly
Biscuits
Zwicky
Muesli

45. What do the Swiss do for fun
and adventure?

46. Adventure
Mountain
Hiking
Skiing
Fishing
Ice Skating
Para Gliding
Hand Gliding

47. Sports
Football
Cycling
Tennis
Golf
Squash
Badminton

48. Which other products do the Swiss
manufacture?

49. Swiss Products
Ceramics
Wood Carvings
Handicrafts
Jewellery
Textiles

50. Wines and Spirits
Fendant
Chasselas
Sylvaner
Pinot Noir

51. Facts about Swiss Wine
 The Swiss wine region has nearly 15 000 hectares of
vineyards
 Vineyards have been cultivated in Switzerland since the
Roman era
 55 % of production is white wine
 45 % cent of production is red wine
 Only 1 % of production is exported
 Important wine growing regions by volume are canton
Valais, Vaud, Geneva and Ticino
 Most popular Swiss wine for export is the Fendant white
wine, produced predominantly in canton Valais
 Refreshing wine ideal with starters, fish
 Good quality fruitiness

52. That was all about Switzerland!
What can we market to such an advanced
country?
One answer we found was in the Pain Survey

53. Pain Survey
 Completed in 2006
 Executed on approx 2000 subjects
 All age groups were uniformly distributed
 To study normal and chronic pain in patients
 Shocking Revelation : About 30% of patients coming
to see their doctors suffer pain through the day and
are chronic pain patients
 Conclusion : Pain is still untreated in Switzerland !

54. Our Offer on Pain Survey
 Chronic pain cannot be treated by traditional
allopathic medicines
 We offer to introduce ‘Yoga’, Acu-pressure, Acu-
puncture in Switzerland
 Current penetration of yoga amongst masses is 1.8%
 Plan to tap this market by means of franchise of yoga
classes, sale of CD/DVD, program on prime time TV
channels

55. Our Observation
 The Literacy rate of Switzerland is 99%
 They are highly qualified and motivated people
 The per capita income of the Swiss is high
 Majority of the Swiss are not just rich but
‘wealthy’
 Most of them are in the ‘self-actualization’ stage
of life
 As a result, the Swiss produce and consume
high end products and services, viz., the best
chocolates, the best watches, the best banking
services etc.

56. References
 http://www.wikipedia.com
 http://www.myswitzerland.com
 http://www.about.ch/
 http://swissmade.com/
 http://swissworld.org/

57. Thank You