19. Branding techniques Exploring premium brand extension. Brochures. Differential services - Menu and skating
20.
21. Marriot - International Headquarter is in Bethesda, Maryland U.S. Founded in 1927. Areas of operation worldwide. Employees 151000 Founded by J. Willard.
22. Size and position 2600 hotels & resorts and 6300 vacations ownership villas worldwide. Total no of rooms 425900. 17 brands and have hotels in 70 countries. Ranked among most admired and best palce to work with.
28. Place Located in all kinds of place to attract all kinds of people. Located in different parts of world.
29. Product The core product is the hotel or better specified their rooms. They have different kind of hotels under different brands.
30. Price Every marriott brand has different price to attract different people. Pricing also depends upon the types of services or amenities and rooms.
31. Promotion Internet is most important way to promote a brand as it has a lot of information for the customers. Different offers to attract different customers. Reward programes for regular guest.
33. Carlson group of industries 1000 hotels , 1000 retaurants Headquaters - minneapolis, minnesota Operates in more than 150 countries Brand employees – 150,000 (70 yrs old) Founder – Curtis L Carlson – 1938.
34. Brands Regent Radisson Country inns & suits Park in’ Park plaza TGI Fridays Stix Carlson wagonlit travel