Presenter – David Bream from UofS will describe how the Intellectual Property Office (IPO) Fast Forward funding will create a network of SME forums and meetings to consider how IP can be the bedrock of growing a business. The IPO are an Executive Agency of the Department for Business Innovation and Skills (BIS) that promote innovation by providing a clear, accessible and widely understood IP system, which enables the economy and society to benefit from knowledge and ideas.

1. SETsquared
Fast Forward
David Bream

2. SETsquared
• Who we are. What we do. What we’ve
achieved.
• What we propose to do next.

3. Business Acceleration
Assist high-growth potential companies:
– business planning
• product/service definition and development
• competition, differentiation and value proposition
• market focus and routes to market
• identifying and securing necessary resources
– management team development
• identify skills
• identify people
• team function effectively
– funding
• roadmap
• securing appropriate finance

4. SETsquared Outputs
• Another recent success for SETsquared in
Southampton
• PrimerDesign were the first company in the
world to develop a rapid detection test for
SwineFlu
• Featured on Sky News main evening
broadcast
• Now exporting to 106 countries!
http://www.youtube.com/watch?v=a7UNEgmPmW0&feature=related

5. SETsquared – Success Stories
• Symetrica – nuclear security
– Joined in Oct 2003
– SETsquared mentor, Heddwyn Davies, becomes CEO,
Mar 2004
– Funding round of £99k in Oct 2004, and £800k in Sept
2005
– $222M framework contact from Dept of Homeland
Security,Nov 2006
– New offices in Maynard, Mass. and Southampton

6. SETsquared Outputs
• Karus Therapeutics - raised investment
this year – 1st tranche of which is $7M
• Ilika secondary placement on AIM £5M
• RedLux moved to new office and
factory unit in Chandler’s Ford
• REAP systems new office and
production unit at Northam

7. REAP Systems
• Americas cup yacht
• Autonomous underwater vehicles
• High performance luxury
lake boats

8. What next
• Universities wish to have much more interaction
with established SMES
– Student recruitment, internships
– Access to University facilities
– Tech transfer
– Source of innovation
• Established SMEs are widely seen as the best
prospects for growth

9. Innovation
• At the root of Growth is Innovation
• Universities role in innovation
• Joint bid by Southampton, Bournemouth and
Portsmouth Universities to the Intellectual
Property Office (IPO)
• Promote innovation in three sectors
– Digital media (Bournemouth)
– Advanced manufacturing (Portsmouth)
– Marine (Southampton)

10. Fast Forward project
• Promote Innovation
– Understanding Intellectual Property (IP)
– Identify sources of innovation
• Supply chain
• Universities
• Internal
– Facilitate on-going innovation network
• Delivered with partners: SMMI, Marine South East,
BMF, and Transport KTN

11. Next steps
• Those in the marine sector that would like
to get involved:
– Please contact us

12. Advanced Manufacturing
Advanced Manufacturing
Launch event at Fareham (Solent Hotel).
Monday 12th November
Sarah Duckering

13. David Bream
SETsquared
University of Southampton
Tel: +44 (0)7545 423694
Email: david.bream@soton.ac.uk
www.setsquared.co.uk

14. Diffusion of innovation
Everett Rogers 1962

15. Getting into the mainstream

16. To the mass market

17. Early sales

18. The Value Proposition
• Will a rational customer gain benefit or utility or
economic payback by purchasing your product or
service?
• Is the value proposition compelling?
– will it cause them to take action
• Is there imperative to do something now?
– will they take action now or soon