Search engines favor websites with keywords repeated on pages, links from other sites, and regular updates. Keywords should target relevant search phrases of 4-5 words and be included in titles, graphics, text, meta tags, and footers. Build links from social media, blogs, videos and by exchanging content. Regularly update content with fresh material using keywords. Monitor rankings and be aware search engine algorithms frequently change what they prioritize.

1. First they’ve got to find you! Ann Treacy broadband.mnrem.com

2. The Intro About me About search engines Keywords Links Update New rules Assess your standing

3. Search Engines Like: Lots of repeated keywords on web page Lots of good links to your web site Regular updates

4. What search engines don’t like…

5. Keywords

6. Focus on Keywords Come up with 10 keyword phrases Your name Program names Terms people use to find someone like you Location if appropriate Check popularity of terms http://www.keywordspy.com/

7. Don’t be afraid to shoot for 4-5 word phrases Solar panels cold weather Minnesota Wind power surplus sales Radiant heating remodeling for apartments Biofuel partners in Northern Minnesota Renewable energy for cars driven only in town

8. Use the Keywords TITLES! Graphics don’t count Use text on pages Have good 10-20 word description of yourself to share (Meta-Tags) Use the footer! http://www.webconfs.com/search-engine-spider-simulator.php

9. Meta Tags Descriptions Tags are valuable right now Keywords Tags are less valuable now – but good to know

10. Links

11. Look at the Links See who links to you www.linkpopularity.com See who links to the competition Ask people to link to you Give them reason to link to you

12. Location, location, location Get listed in Google, Yahoo, Bing… Complete profiles Get reviews is applicable See if you’re listed: http://getlisted.org

13. Not all links are good Avoid… Link farms Duplicate content Don’t waste time… Link Exchanges Unrelated sites

14. Social Media Blitz Start to blog, tweet, FB, video and link to your site Be sure to consider and track social media No time? Post comments on other blogs, videos, FB pages Links from social media are gold! Exchange content for a link.

15. Update

16. Fresh Content Making even small changes will help Making small changes that build your content are even better Use keywords in changes Best bang for homepage Remember: no duplicate content!

17. Rules:

18. The Rules are Always Changing Google Caffeine (Summer 2010) Download speed matter New content is valuable (Twitter) Google Panda (Winter 2011) Super strict on duplicate content Meta tags back in favor (description)

19. Assess your Ranking

20. Check your Ranking http://www.mikes-marketing-tools.com/ranking-reports

21. Recap… Lots of repeated keywords on web page Research popular terms Add terms Lots of links to your web site Link campaign Regular updates Make small changes

22. Questions? If you have an interest in further training on SEO (search engine optimization) in your area, please let us know. broadband.mnrem.com