Table of contents: - Consumer preferences - Inappropriate gifts - A deeper dive - A ITAP advantage: Consumer needs and motivations

1. ITAP Consumer Insights: BrazilITAP Consumer Insights: Brazil
Gifting and Recognition
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1© 2014 ITAP International, Inc. All Rights Reserved.

2. Table of ContentsTable of Contents
Consumer PreferencesConsumer Preferences
Inappropriate Giftspp p
A Deeper Divep
The ITAP Advantage: Consumer
Needs and MotivationsNeeds and Motivations
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2© 2014 ITAP International, Inc. All Rights Reserved.© 2014 ITAP International, Inc. All Rights Reserved.

3. Consumer Preferences
Examples of appropriate gifts are:
• Barbecue kits
• Luggage
C h h f k t• Cash vouchers for supermarkets
• Cash vouchers for shopping in general or for specifics
such as televisions, computers and mobile phones.such as televisions, computers and mobile phones.
• Tickets for special events (e.g. Formula One races,
musical shows)
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3© 2014 ITAP International, Inc. All Rights Reserved.

4. Inappropriate GiftsInappropriate Gifts
• Sharp objects such as knives or scissors should neverj
be given as gifts since they represent a ‘severing of a
relationship.’
• Items associated with death or funerals are not• Items associated with death or funerals are not
appropriate gifts. These include handkerchiefs, and
yellow, red or white flowers.
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5. Gifts: Rites of PassageGifts: Rites of Passage
• Birthday: People appreciate receiving the followingy g g
birthday gifts: barbecue sets, pens, tickets for
shows, and vouchers for dinner.
• Weddings: A wedding gift from a department store• Weddings: A wedding gift from a department store
along with a card is appropriate.
• New Baby: A gift with a card is appropriate, as welly g pp p
as a visit to see the newborn.
• Funerals: Friends and colleagues of the bereaved
attend the funeral services and send a sympathyattend the funeral services and send a sympathy
card.
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6. A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards
A ift d f k t d t t t• A gift card from a supermarket or department store
(Carrefour, Wal-Mart or local ones – Casas Bahia) is
appreciated.
• Gift cards are exchanged for food and or computer
i d t d ti itaccessories, gadgets, decorative items.
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7. Snapshot of Brazil’s Cultural Orientations
100 ………...…….. 50 …....................... 0
Marieke de Mooij
Snapshot of Brazil’s Cultural Orientations
applied Hofstede’s
framework to the study
of consumer preferences.
Group Orientation
Respect for Inequality
ITAP’s Culture in the
Workplace
Need for Certainty
Work‐to‐ Live p
Questionnaire™ (or
CWQ), collects data that
gives insight into
Orientation
Long‐Term
Orientation
g g
consumer preferences
across cultures.
Drawn from Geert Hofstede’s
research, the image above
depicts the country score for
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7© 2014 ITAP International, Inc. All Rights Reserved.
p y
Brazil.

8. Contact ITAP to
• Access global consumer segments
Contact ITAP to…
Access global consumer segments
through ITAP’s global network.
• Gain insight into the cultural values that• Gain insight into the cultural values that
inform consumer behavior.
M k i f d d i i b t• Make informed decisions about
extension and adaptation in global
l ti i d t l ti dlocations: price, product, location, and
promotion.
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8© 2014 ITAP International, Inc. All Rights Reserved.

9. Contact me for Q & A
Catherine Mercer Bing
Contact me for Q & A
CEO, ITAP International, Inc.
cbing@itapintl.com
ITAP International
353 Nassau Street, First Floor
Princeton, NJ 08540 USA
(W) 1.215.860.5640
(M) 1 609 937 1557(M) 1.609.937.1557
http://www.itapintl.com
…thank you…
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9© 2014 ITAP International, Inc. All Rights Reserved.