This week, we connected with Mark Evans to talk about the power of the often overlooked press release #AtomicChat.

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#ATOMICCHAT
December 15, 2014
the Press release
Is not dead
Why are people down on press
releases?
Why are press releases still relevant?
How can press releases be more
compelling?
What are the benefits of a press
release?
How do you get a journalist to read a
press release?
Can we agree, that properly executed
there still is a place for the press
release? I mean, it’s not dead like SEO.
@markevans@Atomic_reach
special guest:Hosted By:
Mark Evans @markevans
People think press releases are old-school, and unsexy in a world in love with
social media & content marketing #atomicchat
Mark Evans @markevans
Marketing consists of different tools for different purposes. Press release are a
content delivery tool #atomicchat
Some press releases have internal value to show traction, progress, etc., while
some are meant to get the spotlight #atomicchat
I approach press releases by thinking about the story I want to tell, as opposed to
being four paragraphs & a dumb quote #atomicchat
Mark Evans @markevans
A “better” press release tells a good, targeted story, it’s multi-media (photos,
videos) and bring curiosity. #atomicchat
Mark Evans @markevans
Press releases can show traction, activity and progress...and have some SEO
value, altho I don’t see it as big benefit #atomicchat
Samuel Dunsiger @samdunsiger
Simple, engaging headline and lede. Tell them in one sentence what the story is
or use a compelling “character.” #atomicchat
Brian Fanzo @iSocialFanz
People are tired of brands telling us why they’re great... Provide value, help solve
a problem prove it w/actions! #atomicchat
Jules @quirkyjuice
The press release is compelling when it demonstrates real people with a passion.
#atomicchat
Nancy Waters @Nancy_Waters
Brand awareness and image. Who publishes it can be a huge factor in what you
get out of it. #atomicchat
Mark Evans @markevans
And when a journalist does open the press release make sure it’s not a sea of
text. #atomicchat
Cheval John @chevd80
They believe that if they send a press release, that they will get coverage. The
only way is to build relationships. #atomicchat
Ira Haberman @irahaberman
The press release as story, in a different format, is incredibly relevant. Just have to
understand your audience. Isn’t that it? #atomicchat
Mark Evans @markevans
One more thing - it’s okay to be humours, irreverent or out there. (aka take some
risks, have some fun) #atomicchat
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