TNS Gti prospectus
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The document summarizes key findings from the 2010 Global Telecoms Insights study conducted by TNS. The study examines mobile technology trends across 35 markets and 24,000 respondents. It finds that while the economic downturn has impacted planned mobile phone purchases, consumers remain aspirational and willing to upgrade devices. It also finds that the point of sale is critical for information gathering when purchasing a mobile phone, and that lack of alternatives pushes the mobile phone to incorporate more functions in developing markets.
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TNS Gti prospectus
- 1. Global Telecoms Insights 2010 A world of mobile insight
- 2. Contents TNS GTI 2010 Study
- 5. 2009 example output TNS GTI 2010 Study
- 6. The economic downturn and growing market maturity has impacted planned mobile phone purchases, especially for pre-paid users % looking to replace phone in next 6 months (2008) Denotes significant difference TNS GTI 2010 Study (28%) (49%) (32%) (49%) (26%) (21%) (32%) (16%) (32%) (36%) (55%) (30%)
- 7. However, consumers still remain aspirational, and largely willing to upgrade from their current devices +$52 +$18 +$73 TNS GTI 2010 Study
- 8. The point of sale is critical in the information gathering process All sources of information consulted when looking to buy a mobile phone Global (2008) Word of mouth Point of sale Marketing / ads % Knowledge TNS GTI 2010 Study (42%) (N/A) (N/A) (37%) (35%) (15%) (14%) (N/A) (18%) (15%) (14%) (2%) (21%)
- 9. Lack of alternatives push the mobile phone up the value chain in less Developed Markets % using MP3 player who have it available on mobile phone TNS GTI 2010 Study
- 10. Consumers in developed markets want something different! Form factor owned % Form factor desired TNS GTI 2010 Study
- 11. Contact details Sam Curtis TNS Sector Development Manager – Global Technology [email_address] TNS GTI 2010 Study
Notas do Editor
- When they have access to alternative feature in developing regions they use it, because of lack of alternatives
- Increase in involvement driven by NA and Europe More mature usually gets less involved, new devices and apps are opening up market again to energise the business 5% of uninvolved consumers own touchscreen 8% of uninvolved consumers want one First time in very long time, looking at something different Year on year, form factor the same in past as in future, first time this year, we want something different Move away from candy bar and flip phone to touch screen and slider: consumer in mass market touch want touch screen, gives better access to applications, consumers interact with technology has changed, smaller and smaller was past now more emphasis on overall UI and its capabilities.making app access accessible to mass market Even the most basis hand design will use this: market polarization, new applications and technologies and laggards. More clear delineation of market segmentation: loose middle ground. Top end will tier into segments.