Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced its recently launched AT86RF233 2.4GHz IEEE 802.15.4 radio transceiver supports distance measurement between two radios, also known as ranging. This novel technology uses the measurement of phase differences between radio signals and enables items to be tracked within a wireless network for industrial and consumer applications. Phase measurement is a less complex technology than current distance measurement technologies available on the market today, with similar measurement accuracy and lower overall system cost. Many of today’s applications for wireless networks come with the inherent need to determine the location of the individual nodes within a network to keep installation and maintenance costs low. The capability to determine the distance between any two nodes within a wireless sensor network is the reason for implementing positioning and localization solutions. While GPS is very successful outdoor, it cannot support indoor applications efficiently. "We have been evaluating several different technologies including RSSI, Chirp and UWB methods for radio-based distance measurements over the last years," said Andreas Werner, Managing Director of Agilion GmbH. "We've seen all these technologies only suitable for niche applications, either compromising performance or significantly complex which ultimately drive the cost-per-node much higher. The new Atmel technology establishes a unique value proposition by combining wireless sensor networks with real-time location (RTLS) capabilities even for mass market applications." "Precise animal tracking is important in our business," said Eyal Brayer, Founder of SCR. "We selected the Atmel AT86RF233 transceiver for our SCR systems because of the new phase-difference technology. This technology allows us to precisely track hundreds of cattle in our large dairy farms within a single wireless network, enabling our customers to bring products faster to market." "In this era of the Internet of Things, we are seeing an increase of smart, connected devices within the wireless networks," said Oyvind Strom, Sr. Director of Wireless Solutions, Atmel Corporation. "ith this increase, many of our customers are demanding solutions that efficiently support the installation and maintenance of their systems. This new phase-difference technology can be used to determine the position of nodes within a network to help address these demanding requirements. By using a cost efficient standard radio transceiver, Atmel significantly helps lower the overall bill of materials for such systems."

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Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
N E W S R E L E A S E
Atmel Announces Ultra-low Power Transceiver to Support
Phase-Difference Technology Complementing IEEE 802.15.4 Standards
Unique Technology Enables Radio-based Distance Measurement in Wireless Sensor Network
Using AT86RF233 Transceiver Supporting IEEE 802.15.4 2.4GHz Radio Signals
Embedded World Conference 2013, Nuremberg, Germany, February 26, 2013 - Atmel®
Corporation
(NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today
announced its recently launched AT86RF233 2.4GHz IEEE 802.15.4 radio transceiver supports
distance measurement between two radios, also known as ranging.
This novel technology uses the measurement of phase differences between radio signals and enables
items to be tracked within a wireless network for industrial and consumer applications. Phase
measurement is a less complex technology than current distance measurement technologies available
on the market today, with similar measurement accuracy and lower overall system cost.
Many of today’s applications for wireless networks come with the inherent need to determine the
location of the individual nodes within a network to keep installation and maintenance costs low. The
capability to determine the distance between any two nodes within a wireless sensor network is the
reason for implementing positioning and localization solutions. While GPS is very successful outdoor,
it cannot support indoor applications efficiently.
“We have been evaluating several different technologies including RSSI, Chirp and UWB methods for
radio-based distance measurements over the last years,” said Andreas Werner, Managing Director of
Agilion GmbH. “We’ve seen all these technologies only suitable for niche applications, either
compromising performance or significantly complex which ultimately drive the cost-per-node much
higher. The new Atmel technology establishes a unique value proposition by combining wireless
sensor networks with real-time location (RTLS) capabilities even for mass market applications.”
“Precise animal tracking is important in our business,” said Eyal Brayer, Founder of SCR. “We
selected the Atmel AT86RF233 transceiver for our SCR systems because of the new phase-difference

2. ATMEL NEWS RELEASE February 26, 2013
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
technology. This technology allows us to precisely track hundreds of cattle in our large dairy farms
within a single wireless network, enabling our customers to bring products faster to market.”
“In this era of the Internet of Things, we are seeing an increase of smart, connected devices within the
wireless networks,” said Oyvind Strom, Sr. Director of Wireless Solutions, Atmel Corporation. “With
this increase, many of our customers are demanding solutions that efficiently support the installation
and maintenance of their systems. This new phase-difference technology can be used to determine
the position of nodes within a network to help address these demanding requirements. By using a cost
efficient standard radio transceiver, Atmel significantly helps lower the overall bill of materials for such
systems.”
Evaluation Kits
To accelerate a designer’s project, software evaluation kits utilizing the REB233SMA-EK are available
now. To purchase a kit, contact your local sales representative today. Atmel AT86RF233 transceivers,
introduced in April 2012, are available in mass production today.
More Information
Atmel’s Wireless Solutions: www.atmel.com/wireless
Atmel Embedded Blog: http://atmelcorporation.wordpress.com
Atmel YouTube Channel at www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook
About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of
microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and
radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with complete system solutions
focused on industrial, consumer, communications, computing and automotive markets.
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Press Contact:

3. ATMEL NEWS RELEASE February 26, 2013
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com