We will walk through the best practices for setting up a Facebook and Twitter page for your business and go through some ways to start engaging on the platform to grow your community. •Setting up Facebook for and Twitter pages •What you have to pay attention to, how to optimize your pages for the search engines •Best practices for growing communities on Facebook + Twitter •How often should you post on Facebook and Twitter? •What should I post on Facebook and Twitter? •What tools can I use to measure what I am doing?

1. Getting Started on
Facebook and Twitter
Zion Kim

2. ZION KIM
I help for food.
Partner, Atlas Project
zion@atlasproject.co
@zionk20 - @atlasprojectco

3. Setting up your
Facebook Page

4. Cover Photo
Is your cover photo shareable?
Zion Kim
@AtlasProjectCo

5. Cover Photo
Don’t have a spammy cover photo.

6. Your Information
Can people find out what they need to know?

7. Profile Image
What do you want to tell people about yourself?

8. About you
Take advantage of keywords to be found.

9. Make it easier to find you. Claim your page URL!

10. Setting up your
Twitter Page

11. Establish credibility with your photo and bio.

12. Picking your profile image.
If you are going to be an egg, you might as well just stop now.

13. Your Twitter Bio.
Tell people what you do.
Include a link to your
website.
Use #hashtags and
Keywords
Help people find you.

14. Example of an Optimized Profile
Neil does a great job using keywords for how he wants to be found.

15. Changing your header photo.

16. Get creative with your header image.

17. Changing Background Image: Edit Profile > Design

18. Background image
Use your background real estate.

19. Reveal something about your business.

20. Explain what you do or how to contact you.

21. Twitter Sizing Cheat Sheet
Everything you need to know for a great looking profile.

22. Secret to
Social Media Posting

23. Why should I share?
Ask yourself:
Why should I care?
Secret to Social Media

24. Share valuable information.
Inspire, educate,
entertain, connect.

25. Facebook Post Best Practices
Goal:
Get people to engage.

26. Facebook posting tips
Start a conversation.
Focus on visuals.
It is not about you,
think value.
Post twice a day.

27. So what do we post on
Facebook?

28. Walk through the day of your buyer.
Post helpful information is useful to your customer.

29. Post with the times.

30. Facebook #hashtags don’t really help.

31. Start conversations. Ask questions and engage.

32. People like stories. Especially ones that make them feel good.

33. Think about your goals. Images get shared a lot but links don’t get
clicked as much.

34. The secret behind the bit.ly link
Add a + sign at the end of
the link.
https://bitly.com/1aH3Y8e+

35. The secrets of the link.
97 shares should get you more than 174 clicks.

36. Post links on
Facebook.

37. Here is what it used to look like
Links used to have the lowest possible reach.

38. Links are now favored by Facebook’s Algorithm.

39. Images matter.
New link images receive
+55% increase in total
clicks.
Edgerankchecker.com

40. Posting on Twitter

41. Twitter Posting Best Practices
Use #hashtags.
Tracking links help measure CTR.
Place links 25% of the way
through.
Post 3-5 times a day.

42. When should I post on Twitter?
Research by Dan Zarella

43. When should I post on Twitter?
Research by Dan Zarella

44. Examples of
Awesome Tweets

45. Highlight news around your local neighborhood.

46. Think about what information is important to your customers.

47. You can use other people’s content that matters to your customer.

48. Try to get retweeted by larger Twitter Accounts

49. Keep things interesting, make people click thru.

50. How Do You Measure
Reach?

51. Bitly
URL shortener that tracks link performance
@zionk20 - @AtlasProectCo
Zion Kim

52. Buffer App
Insert Tweet
Insert Tweet
Schedules Tweets / Facebook Posts to launch at optimal times
@zionk20 - @AtlasProjectCo
Zion Kim

53. How Do You Measure
Engagement / Interaction?

54. HootSuite
Social media management dashboard
@zionk20 - @AtlasProjectCo
Zion Kim

55. Manage all of your inbound using Hubspot’s software.

56. Any questions?
zion@AtlasProject.co
@zionk20
www.AtlasProject.co