1. Crowdsourcing
March 6th, 2013

2. What is Atizo?
process to involve proven software 10'000 creative
stakeholders minds
Advantages
think the unthinkable reduce the blinkered
appreciation to stakeholders benefit from social media

3. How does this process work?
module 1 module 2 module 3 module 4 module 5
workshop online-projects workshop online-projects workshop
define find ideas select ideas evaluate plan
challenge ideas implementation

5. strategy
products &
services
as!t of
Idein a lo
Proven t projects
n
differe
marketing
process

6. Develop new products with web community
Objective: Detecting needs to
develop the motorbike of the future
Results
● morethan 700 ideas from
Community: BMW and 250 different users
Atizo community ● team of 8 lead users
● concept with analy
ses
Modules: 1 to 5 and designs
«On the open innovation platform Thomas Hirschmann
Atizo we have received many exciting project manager
ideas of motorcycle lovers from all «BMW Motorrad Innovation Contest»
over the world.»

7. Find marketing ideas with a community
Objective: ideas for the 150
anniversary
Results
● 292 event ideas
Community: Mammut
● 202 comments
and Atizo community
●6 winner ideas
which were integrated
Modules: 1 and 2
into the concept
«The Atizo community impressed Rolf G. Schmid
us with surprising ideas and CEO
diverse expertise.» Mammut Sports Group AG

8. 7 steps to more innovation
1. Innovating behind closed doors is over.
2. There are many smart people who want to support you.
3. Innovation begins with a challenge, not an idea.
4. Tunnel vision is not conducive for innovation.
5. The best idea is often created from several good ideas.
6. The sooner the customer is involved, the less the risk to flop.
7. Ideas are valuable only when they are implemented.

9. Innovation is not a problem of
creativity, but a problem of allocation.
- Thank you -