tools for online reputation

67 Tools For
Online Reputation Management

http://www.enterprisesocialtechnology.com

Being mentioned in social media can be a threat if there is
criticism, but can also generate benefits if such criticisms are
reversed.


For the first time in the history of communications, 1.7 billion
people have the ability to access information and communicate
with each other for free; that access equals power.


From simply expanding the reach of your organization to
promoting your personal expertise in a field, Social
Technology is a vital tool, which if managed properly, can
enhance your personal and your organization’s online
reputation and latent potential like never before- literally with
the push of a few buttons!


Importance of online reputation for organizations
Will soon dictate/impact
(a) How much you can sell
(b) Level of employees you can recruit
(c) Ability to attract investors.

http://www.reputationmanagementfirm.com/iStock_000005808627Small.jpg


• Develop a Listening Process. This must include multiple methods
for listening to what people might be saying about you online.
• For a person promoting his or her reputation or brand, listening
programs should include the use of multiple tools and alerts such
as alerts.com, socialmention.com alerts, Google alerts, and Yotify
(promoted as Google alerts on “steroids”).


Free social media monitoring tools

Daily or real-time alerts emailed to you whenever a
specific keyword (chosen by you) is mentioned.

Search engine and monitoring tool for user-
generated media and blogs.

Twitter’s very own search tool is a great resource.
Can be subscribed to as an RSS ffed.

A Social news website allows people to vote stories
up or down called digging and burying.



The world’s leading social bookmarking service to
keep, share and discover the best of the web.

A social media search engine that searches user
generated content such as blogs, comments,
bookmarks, events etc.

Allows you to create a custom-made page to
display search results.

A web-based personal news aggregator that can be
used in place of a desktop client.



FriendFeed Search - Scans all FriendFeed activity.

Alerts you to when a Wikipedia entry has been
changed.

A simple way for you to begin measuring your
brand’s visibility on the social web.

This service watches comments/follow-ups on Blog
posts and similar content such as Flickr or Digg.


•You must establish an Engagement Policy, which defines how you
will respond to the positive and negative things said about you
and your brand.
•You must determine who will respond, when they will respond,
and how they will respond. This is critical because you want to
minimize negative mentions or get people to retract them because
you reached out. And, you want to see positive mentions as
possible connections and sales opportunities.


•The most profound tool for establishing an engagement policy is
to actually engage!
•Be present within the community of your fans and consumers by
posting on their sites, interacting on microblogs and your website,
and by developing an open-dialogue.
•This type of community building will do a lot towards keeping a
positive online reputation.


Free online reputation management tools.

Twitter is a social networking and microblogging
service.

Facebook is a social networking site which helps you to
connect and share with the people in your life.

YouTube is a video-sharing website on which users can
upload, share, and view videos.

LinkedIn is a professional business-oriented social
networking site to strengthen and extend your existing
network of trusted contacts.
Squidoo is the popular publishing platform and
community that allows users to create pages (called
lenses) for subjects of interest.


Wikipedia is a free, web-based, collaborative,
multilingual encyclopedia.

SlideShare is the world's largest community for sharing
presentations.

Scribd is a social publishing site, which allows people
to share original writings and documents.

Hubpages is a publishing platform to publish, discover
and interact with people who share their interests.

Posterous is a blogging platform that lets you post
things online using email at post@posterous.com



Knol is a Google project to create, collaborate on, and
publish credible web content.

Google Profile is a Google service allowing users to
collect and display information about themselves.

Tumblr is a blogging platform that allows users to post
text, images, video, links, quotes, and audio to their
tumblelog, a short-form blog.

Technorati is an Internet search engine for searching
blogs.

Identi.ca is a micro-blogging service based on the Free
Software Laconica tool.



Blogger is a blog storage service that allows private or
multi-user blogs with time-stamped entries.

Flickr is an image and video hosting website, web
services suite, and online community.

Delicious is a social bookmarking web service for
storing, sharing, and discovering web bookmarks.

Google Sites is a structured wiki offered by Google as
part of Google Apps to create and share webpages.

CrunchBase is the free database of technology
companies, people, and investors that anyone can edit.



Ning is an online platform for people to create their
own social networks.

TypePad is a blogging service that allows to create a
blog in minutes.

Wikio is an European search engine for news and blogs.

FriendFeed is a real-time feed aggregator that
consolidates the updates from social media and social
networking websites, social bookmarking websites,
blogs and micro-blogging updates.

StumbleUpon is an Internet community that allows its
users to discover and rate Web pages, photos, and
videos.


Mixx is a user-driven social media web site that serves
to help users submit or find content by peers based on
interest and location.

Vox is a free personal blogging service where people
share thoughts, photos, videos & more with friends &
family.

Plaxo is an online address book and social networking
service that helps people to stay in touch with their
valuable work and personal contacts.

Multiply is a social networking site to create, share and
discuss blogs, photos, videos and music with others.



BoardTracker is the leading search engine for message
boards and forums and provides innovative search,
analysis and social networking technology.

Vimeo is a respectful community of creative people who
are passionate about sharing the videos they make.

Viddler is an interactive online video platform for
uploading, sharing, enhancing, tagging, commenting on,
and forming groups around videos.

Friendster is a leading global social networking website
focussing on genuine friendships and discovering new
people through friends.



Google Books is a service from Google to search and
preview millions of books from libraries and publishers
worldwide.

SlideBoom is an online service for PowerPoint
presentations sharing.

Brightkite is a location-based social networking website
that is available on any mobile device.

Jaiku is a social networking, micro-blogging service to
connect with friends by sharing short messages.

Plurk is a free social networking and micro-blogging
service to send updates through short messages.



Ecademy is an social networking site for business
people worldwide.

Ziggs is a social networking site for business
professionals for creating and managing your online
brand.

Netvibes is the first personalized dashboard publishing
platform for the Web.

YouAre is a free service to share everything you do
throughout the day while connecting with others quickly
and easily.

Ustream is the leading interactive broadcast platform
for live video streaming.

•The Internet has become the single place where we credential
everything, from doctors to grocery stores, to up-and-coming
hotshots.
•Very soon, this form of rating will not only be pigeonholed to
organizations; soon we will have the power to rate people and
impact their online reputations.


•You must implement a Measurement System that gauges how
much people are talking about you and whether the sentiment is
positive or negative.
•Your Measurement System Strategy needs to tell you how many
times you were mentioned a month, what the sentiment ratio was
positive to negative, and your effectiveness in customer service
(getting people to delete negative mentions or ratings).


•for corporations, tools like Klout.com and Addictomatic.com, can
be utilized to create a sort of standardized scoring system- much
like a credit score- and can denote the online relevancy of an
organization.

These scoring systems will be used as another way to measure a
person’s or an organization’s value to the business world.


The formula will be built around the following variables:

1) The amount of content produced online.
2) The quality of that content (judged by how many people rate it or
share it with friends)
3) The amount of trans-media connections a person has.
4) The ratio of positive to negative mentions that are posted about you or
your company online.

These measurements will be viewed as way to see how well thought of a
brand is, and how much value they bring to the collective.


For big corporations paid tools offer some distinct advantages.

•Aggregating multiple social streams.
•Deriving intelligence out of noise.
•User friendly dashboards.
•Allow user to organize and view multiple sources.
•Predictive analysis.
•Patterns.
•Metrics.
•Realtime Alerts.


Radian6 gives you a complete platform to listen,
measure and engage with your customers across the
entire social web.

Scout Labs is how teams tune in to social media. It
is the simplest, most intuitive way to measure and
manage social media.

BuzzLogic is a digital media company with a data-
driven ad platform built from the ground up to
optimize advertising across.

Provides industry standard measurements for
internet video campaigns. It gives data for complete
end-to-end view of video campaign performance.


Buzzgain reveals influential voices and
corresponding conversations so that companies can
listen, learn, and engage in the connection of
mutually beneficial relationships.

Visible Technologies helps companies listen and
learn what consumers are saying about them online,
and it enables brands to participate.

Jive's collaboration software connects employees,
partners, and customers to change the way work
gets done in the global enterprise.

Statsit Monitor is the only media tracking tool for
monitoring brands and topics, that connects social
media activities with financial metrics.


Provides Market Intelligence Solutions through real
time monitor and analysis of the opinions that
people post in Blogs, Forums, Review Sites and
Social Networks.
Trackur is a social media monitoring tool designed
to assist companies and PR professionals in
tracking what is said about brands on the internet.
Delivers worldwide business news and information
and powerful searching to provide customers with
relevant information to inspire their business
decisions.
Buzz Numbers is an online conversation analysis
company that enables its corporate clients to track,
monitor and learn from online conversations.

Listening, Engaging, and Measuring will benefit your
personal and business success tremendously.


Plan a result driven

Social Technology Strategy
using this book by Scott Klososky


tools for online reputation

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tools for online reputation