1. Εργαστήριο Διαφήμισης και Δημοσίων Σχέσεων
Τμήμα Επικοινωνίας Μέσων και Πολιτισμού
Πάντειο Πανεπιστήμιο
Μάθημα : Social Media και Επιχειρηματικότητα

2. Online Gaming
• Free
• Easy access
• Socializing
Facebook  game advantages  social network
(eg. RestaurantCity, FarmVille, MafiaWars)
• All ages
• Both genders
• According to Games.com  FarmVille = Best Social
Networking Game of the year

3. Social Games in our Lives
• Not a bad habit because some people play games
for a few weeks-then they get bored-they stop-start
another.
• Some others like gaming cause of their need to feel
more confortable with themselves or to have some
fun.
• Games take your thoughts away from daily
responsibilities - share common feelings with other
gamers- communication. Something like listening to
music or studying.

4. The meaning of
“gamification”
• Gamification is the concept of applying game-
design thinking to non-game applications to make
them more fun and engaging.

5. Why is gamification
significant?
• Goal  save the world (in game)
 save the world (in reality)
• to survive : 3 billion hours/w  20 billion hours/w
• Motivations as in real life: collaborate, goal
achievement, find the real meaning of
overcoming obstacles
• We feel better than reality, more confident

6. Why is gamification
significant?
• We find out our true skills, what we really are
capable of
• Inspiring stories
• We always get rewarded, if we win
• Hundreds of ways to express ourselves (through
emotions/face expressions)

7. Express your
feelings!
Feel Free!

8. Games vs Real Life
Games Real Life
• Best version of oneself • Need more confidence
• Relaxed • Anxious
• Constant trying • Loss  Overwhelmed
• More optimistic • More pessimistic
• Epic wins  a lot easier • Challenges  difficult
• Motivated to achieve
• More tolerant, • Quits easily
persistent

9. Gamification
Gaming mentality to encourage interaction

10. Top 4 Game Mechanics
According to Mcgonigal:
• Urgent Optimism
act immediately + reasonable hope for success =Extreme
self motivation
• Social Fabric
we like people more after a game with them
• Blissful Productivity
become willing of doing hard, meaningful work
• Epic Meaning
inspiring missions, meaningful achievements

11. Rest of Game Mechanics:
• Achievements
• Appointments
• Behavioral Momentum
• Bonuses
• Cascading Information Theory
• Combos
• Community Collaboration
• Countdown
• Discovery
• Free Lunch

12. Rest of Game Mechanics:
• Infinite Gameplay
• Levels
• Loss Aversion
• Lottery
• Ownership
• Points
• Progression
• Quests
• Reward Schedules
• Status
• Virality

13. Humana Games for
Health (HG4H)
• “Make fun things healthy and healthy things fun”
• Use video games to keep your mind and body fit

14. The Horsepower
Challenge by Humana
• Every player = 1 horse
• Group of players = Group of horses= 1 school bus
• Every player = 1 chip for step counting
• Goal : the team with the most steps
• Steps = points = school bus decoration

15. The Horsepower
Challenge by Humana
• Positive competition / cooperation
• Motivation to exercise
• Rewarding / points decoration
• Teamwork (learning to obey/lead)
• Self-improvement
• Using internet not only for unimportant things

16. The Horsepower
Challenge by Humana
• School Competitions
• Steps got doubled from the first week
• Children started encouraging their families to
exercise
• 95% of children :
“This is fun!”

17. .
• Game that evaluates the way of life
• Determination of “vitality age” - real age
• Goal = understanding the way that our habits really
affect our health

18. .
• “Virtual Neighborhood” with medical/sport centers etc
• Information about illnesses/prevention
• “Room of relaxation”
• Recipes for healthy food
• Quizzes about health
• Online games with other
members

19. .
• Similar company to Humana
• “Plum” – mobile application about health
• The user sets some goals (quitting smoking etc) and
completes levels
• If he cheats, he looses points/levels

20. #hillstudio
Αθηνά Καρακώστα @athinaah
Παρασκευή Γεωργίου @parigeorgiou
Μαρία Λουφαρδάκη @mialouf
Ειρήνη Μαρτάκη @eirinimartaki
Λίντα Μάτα @linmata

21. Διδάσκοντες
Γιαννακέας Γιώργος
Δοξαράς Ιωάννης
Νεκτάριος Συλιγαρδάκης
Λήδα Τσενέ- συντονίστρια
Μπέτυ Τσαγκαρέστου υπεύθυνη εργαστηρίου