3. CONTENTS
History of BOP
Introduction of D-Ground Branch
Vision
Mission
BOP Awards and Achievements
Branch Structure
Branch Working and Services
Human Resource Management in BOP
SWOT Analysis of D-Ground Branch
4. Brief history of the BOP
The Bank of Punjab was established on 16th
November ,1989.
In 1994 BOP was converted into Scheduled
commercial bank.
Today BOP is working with its network of more
than 293 branches at all major Business centers in
Pakistan.
Almost all braches are connected via On-Line
system.
The bank provides almost all banking services like
Deposits in local currency , Remittance , Advances
to businesses , Trade , Industry and Agriculture.
5. Introduction of D-Ground Fsd Branch
BOP D-Ground Branch code is 0206.
The Bank of Punjab start work in D-Ground area
at 15 april, 2006.
Before Starting work in D-Ground this branch
was working in Rail Bazar Faisalabad.
In First two Month number of new Account
opening was 7000.
BOP D-Ground Branch is on line branch.
The branch provides all banking services like
Deposits in local currency , Advances to businesses
, Industry and Agriculture etc.
6. VISION
With the passion for innovation and fortified pride in
who we are, our aim is to deliver more and contribute
to the prosperity of Pakistan and every Pakistani.
7. MISSION STATEMENT
We provide the service that enables people and
businesses to extend themselves so they can reach
new heights, fulfill their aspirations and achieve the
best that’s on offer. With our customer knowledge
and insight, we are determined to be a truly customerdriven business. Revitalised passion at the core, we
are committed to delivering customer satisfaction,
developing business integrity, and establishing pride
in the people.
8. BOP Awards and Achievements
Excellence Awards by the Central Board of Revenue
Third Kisan Time Award
Best Corporate Report Award
16th Bolan Excellence Award
Achievement Award
10. Services and Working at D-Ground Branch
Receive Deposits
Cash payments
Advances/ Loans
Lockers
Foreign Exchange
Clearing
Bills department
Account opening
ATM Service
Online Funds Transfer
11. Human Resource Management in BOP
Assess the need of employees where, ever required.
Provide equal opportunities for all the applicants.
Select the most appropriate person for the job.
For the purpose of selection conduct interviews, tests etc.
Provides training opportunities to the employee both on the job
and outside job.
Motive the employee through the programs adopted by the head
office.
Evaluate the performance of the employees with the help of their
immediate boss.
Recommend reward and promotion for the employees
12. SWOT Analysis of BOP D-Ground Branch Faisalabad.
STRENGTHS
Holds a sound repute in the financial circle of D-Ground area.
Efficient services of the staff to the customers
Located in the commercial area, so that the customers face no problems in
reaching to the bank.
Maintaining the healthy correspondent relationships with other branches
and foreign banks
It has a reliable and easy to use internal computer system.
All the transactions and information regarded the customer’s deposits has
been computerized. Currently, Unibank System is being practiced for this
purpose.
BOP D-Ground has its ATM Service, which is the Pakistan’s Fastest
ATM Service.
BOP D-Ground has its Locker Service for it’s A/C holder customers in
very reasonable price.
BOP D-Ground has its own buliding.
13.
WEAKNESSES
No advertisement on electronic media has been made for this
branch yet.
Since, BOP’s major competitors are Union Bank Limited and
Bank Alfalah has started large media campaign in D-Ground
area, so keeping in view these threats, BOP should emphasize
more on its advertisement.
Some of the employees are burdened with over work.
No extra bonus given yet to the hard working employees of
this branch.
Bank Staff did not give attention and proper guidance to
internees.
Division of work and description of job is not properly
defined to each and every staff member in this branch.
14. OPPORTUNITIES
All the opportunities of the 21st century are to be availed in
the information technology. Information technology is the
future. Therefore BOP D-ground branch should emphasize
much on IT like other bank branches adopted.
If any party is late to return their loan which is borrow from
the branch the bank manager manage it and provide facility
that after some extra days you can return it
The Bank branch has very strict rules and regulations about
the customer’s complaints. The customers are treated as very
special persons in this Branch.
15. THREATS
BOP is facing a strong competition by its major competitors in D-Ground
area; United Bank and Allied Bank. Business of these banks is also
growing with very high pace. So in order to achieve the sustainable
growth in D-ground market, BOP has to remain vigilant about the ever
changing environment and the competitors.
All the competitors branches are using different means and methods to
popularize their product and services. So BOP should keep in mind that a
customer cannot come to the bank until he know that my demands will be
fulfilled over here.
BOP should enhance the Pay Packages given to the employees in this
branch, because it has been noticed that the competitors of the BOP are
giving more suitable pay package to their employees.
BOP should enhance its Branch staff because in this branch often many
customers face tension due to rush of work.
