3. CONQUERING THE GLOBAL AUDIOVISUAL LANDSCAPE
IN BRIEF
FRANCE 24 is the French news channel, The success of FRANCE 24
■ Budget : € 98 million
broadcasting 24/7.
FRANCE 24 reaches its core target with ■ Status : Limited company,
At its creation in 2006, FRANCE 24 a weekly audience of more than six million
found its natural place in the landscape full subsidiary of the AEF
opinion leaders across Europe, Africa
of global news. With an original tone and the Middle East. ■ Launched in December 2006
and a fresh new perspective, the In Europe : with 19.7% in brand recognition
■ Three languages broadcast :
channel offers a worthy alternative and a monthly audience share of 4.9%(1),
French, English and Arabic
to conventional news sources. FRANCE 24 is the only international news channel
to increase its audience.(1) ■ 550 multilingual, multitasking
Broadcast in three languages, 160 countries In the Maghreb : 58% of opinion leaders collaborators
and reaching more than 125 million households, watch FRANCE 24 every week, far more than
FRANCE 24 is available on virtually every screen ! ■ More than 125 million
CNN International (36%) and BBC World News (23%).(2)
households in more than
In French-speaking Africa : FRANCE 24 160 countries
not only scores highly amongst opinion leaders
(74% regularly watch the channel(2)), but it is also ■ Almost one million hotel rooms
popular amongst the wider audience - 27% of the urban
■ Broadcasting zones : Europe,
population aged 15 years and older(3) - some 13 million
Middle East, Africa, Asia, USA
viewers - watch the channel every week.
FRANCE 24 AND THE AUDIOVISUEL EXTÉRIEUR DE LA FRANCE ■ Broadcast by cable, satellite,
FRANCE24.com is visited by Web users worldwide,
L’Audiovisuel Extérieur de la France (AEF) is a holding A government venture created in April 2008, with 80% of the audience connecting from outside of France; ADSL, Web and mobile
company that unites several key media providers. the AEF’s core mission is to ensure the development and the site reaches a record audience of close to seven million
■ Chairman of the Board:
In addition to full ownership of FRANCE 24, promotion of French audiovisual media activities across unique visitors.(4)
Alain de Pouzilhac
the group maintains 49% ownership of TV5Monde and the globe by defining its own strategic initiatives and
(1) Synovate / EMS Summer 2009
full ownership of Radio France Internationale (RFI) along striving to make them more competitive and visible (2) TNS Sofres / FRANCE 24 - Opinion Leaders - January 2009 ■ Chief Executive Officer:
with Monte Carlo Doualiya (MCD). throughout the world. (3) TNS Sofres / Africascope 2009 Christine Ockrent
The AEF is run by Alain de Pouzilhac, CEO, (4) Source Nielsen NetRatings - June 2009
and Christine Ockrent, COO.
4 5
4. News and programming
COVER INTERNATIONAL NEWS
WITH A FRENCH PERSPECTIVE…
Round the clock news
Every half hour, FRANCE 24 proposes a comprehensive update on the latest
international news with a 10-minute news bulletin, preceded by a global weather
forecast and a reminder of the headlines every 15 minutes.
At FRANCE 24, the magic word is ‘reactivity’. The programming schedule
is modular and flexible, and can be updated very easily depending on what
the news of the day requires. FRANCE 24 always makes it a priority
to broadcast the day’s major events live.
Daily, non-stop business news
Once a week, key business leaders are put on the spot in The Business Interview.
The strategic challenges arising from hyper-competition are brought to light with
Beyond Business, the only show that reveals the merciless confrontation between
companies and states.
All year long, FRANCE 24 invites you to experience the key French and international economic
summits, such as the G8, G20, Davos World Economic Forum and the spring meetings
of the International Monetary Fund and World Bank.
Culture, at the forefront on FRANCE 24
Two key news segments Culture travels across the globe to explore the latest trends and leading events, as well as to
take a look at the emerging customs of tomorrow.
FRANCE 24 brings you the news as early as 6:00 a.m., serving up
a complete round-up of daily information, backed by a variety of special Culture is also Lifestyle and Fashion.
segments, including French and international press reviews, commentary
on cultural happenings, an update on the latest economic news and highlights of the most
exciting moments in international sports.
From Monday to Friday, beginning at 7:00 p.m.
- Part one : in The FRANCE 24 Debate, four guests square off and argue their
positions regarding the theme of the day.
- Part two : live on the set, FRANCE 24 reporters shed light on the latest French
and international news from every angle, from sports and politics to the economy.
All the latest news, unravelled and analysed!
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5. …WHILE SHARING FRENCH VALUES The debates and programmes
that explore the issues
ACROSS THE GLOBE
FRANCE 24 provides a powerful platform for healthy debate, featuring
programmes such as Top Story, a live broadcast where specialists in international
A focus on politics analyse the topic of the day; Talking Points, where two journalists from
the international press square off on a particular issue; The FRANCE 24 Debate,
global regions live from Paris every evening; The FRANCE 24 Interview, an up-close discussion
with distinguished guests.
■ A French perspective FRANCE 24 also gives pride of place to weekly magazines, such as :
French news covered from Health, Environment…
every angle with a rich line-up
of broadcasts, including
Politics, The week in France
and 24 hours in France. Distinguished guests
■ Talking Europe, new Kofi ANNAN, former UN Secretary General, Peace Nobel Prize
biweekly program dedicated BONO, singer of U2 band
to European news presented George CLOONEY, American actor
from the Parliament and the Carlos GHOSN, CEO of Renault-Nissan Alliance
European Commission.
Victor IOUCHTCHENKO, President of Ukraine
■ But also magazines Angelina JOLIE, actress and Ambassador for the High Commissioner for Refugees
about the other regions of Ban KI-MOON, UN Secretary General
the world (the Maghreb, Africa,
Sean LENON, singer
the Middle East, the Americas,
Asia). Marty NATALEGAWA, Indonesian Minister of Foreign Affairs
José SOCRATES, Portuguese Prime Minister
Special reports from
the four corners of the world
Backed by a robust network of correspondents across the planet, The Observers, where TV meets web
FRANCE 24 brings you the best in special reports.
The programme The Observers is already a major success.
FRANCE 24’s special correspondents ensure quality news coverage This community site of FRANCE 24 covers the international news through direct
from the most dangerous places on earth, sometimes totally alone, testimonies by actual eyewitnesses – the people at the heart of the events.
and bring you exclusive reports on the events that shape the world. From videos and photos to text updates, all content published on this site is carefully
From these hostile regions, where few journalists dare go, FRANCE 24 selected and verified by professional journalists at FRANCE 24.
reporters venture into the heart of the conflicts and offer exclusive The concept of The Observers is being adapted today across all of FRANCE 24’s
accounts of the political situation of the countries in question. channels in the form of a weekly broadcast.
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7. FRANCE 24 GOES FROM
STRENGTH TO STRENGTH
2006 2007 2008 2009 2010
6 December July January April
French and FRANCE 24 available in some FRANCE 24 is FRANCE 24 is available to 125 million households
English formats 500,000 hotel rooms launched in Asia in 160 countries, and close to one million hotel
broadcast via Asiasat 5 rooms throughout Europe, the Middle East, Africa,
to 80 million Asia and and North America
households February
in 125 countries FRANCE 24
becomes the world’s
first news channel
to broadcast live in
three languages,
free of charge,
on the iPhone®
2 April October
FRANCE 24 arrives
FRANCE 24
in Arabic launches
October on mobile phones around
FRANCE 24 the world thanks to the
with four hours Mobiclip application
per day offers its 27 April
programmes FRANCE 24’s
in VOD Arabic channel
begins 10 hours
of daily
programming
12 13
8. TV COVERAGE IN MORE FRANCE 24 IS ALSO
AVA I L A B L E THROUGH
FRANCE 24,
THAN 125 MILLION HOUSEHOLDS M O R E T H A N 3 7 0 PAY WHEREVER AND
PROVIDERS VIA CABLE,
Thanks to 13 satellite signals, FRANCE 24 is available free-to-air in more S AT E L L I T E A N D A D S L : WHENEVER
than 160 countries in Europe, Africa, the Middle East, the United States and in Asia.
YOU WANT IT
■ FRANCE 24 continues its quest to team up with mobile
operators. Subscribers of the following service providers
are already able to benefit:
■ FRANCE 24 raced ahead of the competition
to become the world’s first news channel available live
in three languages on the iPhone®
(a free application download on Apple’s App Store).
HOT-BIRD/EUROBIRD 9
EUROBIRD
ASIASAT 5 C BAND
New York ASTRA 19.2°
Washington
Hawaii
ARABSAT BADR-4
GALAXY 23
NILESAT
NSS-7 C BAND
■ FRANCE 24 is on the cutting edge of technology.
The channel is accessible on most telephones worldwide
thanks to the Mobiclip application and via the following
address : m.france24.mobiclip.com
Libertà
di visione
NEW
Since January 2010, FRANCE 24 can be
viewed live via VOD by close to 55 million
NTT Docomo mobile subscribers in Japan.
For more information : www.france24.com/en/how-to-watch-on-tv
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9. FRANCE 24, AS MOBILE AS YOU ARE
Prestigious institutions
FRANCE 24 gains special access to some of the world’s most
prestigious places, such as the International Monetary Fund,
the United Nations and European Parliament, but also
esteemed universities, such as INSEAD, Sciences Po and HEC.
FRANCE 24 now accessible in Frame agreements Independent
hotels - Palaces
Accor
almost one million hotel rooms Baglioni Adlon Berlin
Choice Hotels Europe Ambasciatori Roma
FRANCE 24 places hotel distribution at the heart
Marriott Beau Rivage Palace Lausanne
of its strategy in an effort to satisfy opinion leaders’
demands for access to quality news when travelling. NH Hoteles Bristol Paris
Starwood Martinez Cannes
Almost one million hotel rooms now propose Peninsula New York
FRANCE 24 programmes. Partnerships Plaza Athénée Paris
Today, in EMEA, the channel has reached with groups Ritz Paris
and labels Saxon Johannesbourg
the same distribution level as BBC World.
The Address Dubai
FRANCE 24 Watch FRANCE 24 via VOD
on your in-flight monitor:
Design Hotels
Exclusive Hotels The Connaught London at thirty thousand feet Air France (and also live
Hospes The Dominican Brussels in the Business Lounges)
The Raffles Singapore A selection of FRANCE 24 programmes,
Hyatt Air Austral
... such as Culture and The News, is available via in-flight
Kempinski Air Ivoire
monitors through major airline companies.
Lucien Barrière Air Madagascar
Mövenpick Corsairfly
Worldhotels TAP (Portugal)
16 17
10. INTERNET AT THE HEART
OF THE STRATEGY
FRANCE 24 was the first channel to be sneak-previewed online before going live on the air.
Since 2006, a real convergence has taken place between FRANCE24.com and the three TV channels.
A special presence for hotel partners
In June 2009, FRANCE 24 crossed the threshold of seven million unique visitors
(according to Nielsen NetRatings). Hotel groups and labels can benefit from this notoriety
by promoting their brands on our site.
Two high-visibility
zones are available
a leaderboard
an MPU
FRANCE 24 also offers optimum
visibility to all its hotel partners
on its ‘Travel’ page.
Logos of the hotel groups
animate the main Travel page
All hotels are indexed
in a search engine with direct links
to their own websites
A simpler and enhanced user experience is soon on the way with
even more editorial content to plan trips, including tourism, lifestyle,
architecture, design and more!
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11. distribution@france24.com
Photo credits : Arnaud Brunet – Romuald Meigneux – Air France – Design Hotels – Conception graphique didier.gustin1@sfr.fr
hotels@france24.com
5 rue des Nations Unies • 92445 Issy-les-Moulineaux cedex • France
Tel. : + 33 1 73 01 24 42 • FRANCE24.com
