1. New roles and responsibilities in the Consumer Age
Digital Jobs

2. iPhone..
Look at your phone and understand the future of
marketing: the device is a digital channel of personal
empowerment. Where will you be if you do not have
services, engagement or functionality that meets
consumer expectations?
The future in Business lies in the art of understanding
customer needs and adopting technology with creative
relevancy.

3. Momentum Marketing
a shift from product push, sales orientation and noisy
commercial offerings to "moments" that matter to consumers,
a shift away from campaign management to consumer
experiences that fit their moments of attention and needs.
A moment of openess, appreciation and a conversion of a
need into a product or a service. Momentum Marketing is
Just-In-Time consumer brand experiences with brand value
creation and a profitable ROI.

4. Intimacy is key
The importance of Intimacy is the importance of
attention, recognition of a relation, understanding of
needs and the offering of relevant solutions for these
needs.
Business and marketing priorities change as customers
interact digitally and expect recognition and similar
service levels across touch points. Intimacy builds trust
with your consumers and creates opportunities for
innovation.

5. Consumer Experience
a Great Consumer Experience is a combination of
Creativity & real time Data to digitally service a customer's
need with free, paid or branded functionality or
engagement.
An experience powered by data & technology.

6. Data is more than CRM
Integrate all sources: own, social, channels, touch points.
Analyze data for real time habits to derive needs
Change the organizational culture to customer intimacy.
Manage cultural change by consumer expectations.
Monitor & Manage are always on.
Data enables you to get a true one-to-one experience if you
know what to do with it!

7. The Data promise
• Create unique customer experiences
• Deliver data-informed creative experiences
• You need to have a clear vision, a customer
strategy, the technology in place and use
real-time and complete analytics to create this
unique experiences.

8. Design for Digital
• Organization changes are necessary for:
• Early release and to generate new ideas quickly and more frequently.
• User co-creation, user-testing to influence subsequent design cycles
and embed real world feedback..
• Reshaping the vision of a product as it comes to life.
• Responding to constant communication, collaboration, prompt
responsiveness to service needs change that generate business
value.
• Organization changes require new roles and responsibilities.

9. Digital Jobs

10. ...with New Roles
• Holistic Strategist: strategic specialist who oversees the technological landscape and
combines this with consumer needs analysis, to redesign a company's true value
proposition and innovates it's competitive advantages.
• Data Scientist: information expert who derives marketing & sales insights for servicing
real time and latent consumer needs, not just experts in running regression models, but
expertise in how data warehouses are set up and how to architect them.
• CCO - Chief Curation Officers: create branded consumer experiences by mashing up
data, technology and media.
• Internal Brand leaders: collaborate in teams to design and execute interactive
communication across social channels, consumer touch points and strengthening the
Brand ID.
• Cultural Creatives: break down the silo ecosystem and build a company culture to
provide customer intimacy

11. ...and New
Responsibilities
• Chief Digital Officer: in charge of the overall digital consumer
experience across channels, touch points, products and using
strategic business innovations to deliver great user experiences
and profitable Customer Intimacy
• Digital channel manager with expertise in the experience layer, in
charge of a digital channel to manage and streamline the overall
consumer experience. It is about the channel tech that supports
the digital experience, but not the core enterprise IT structure.
• Specialization in digital experience layer is for example someone
owning the newsfeed, someone in charge of tablet experience,
someone with mobile interaction expertise, someone with content
curation and conversion expertise.

12. Challenges specific in
Data Jobs..
• How to inject data-driven mind sets, processes and cultures into your
company?
• How to personalize data, not to improve the consumer's need for
products and services, but to prepare and scale them for growth?
• How to manage the quality of data - in speed and acquiracy and how
to identify the consumer/business meaningfull insights?
• If you are paying attention to data and you are listening to your
customers, then it is not about data-drivenmarketing, it's about
listening to customer in a mass way.
• Remember: the value of data is the real behaviour, the actual
experiences of consumers.

13. Success..
Success requires being flexible, small loops for change, adjustments
to consumer needs. It is an iterative and ongoing process to modify
for change. Take a hard look at the business, the concepts, products
and consumer touch points and organize for continuous innovation.
Digital Developments and Innovation change the business models
and the way companies are structured. Success in Business is about
Customer focus on Intimacy, being open, flexible and fearless of
change and powered by technology.

14. Digital Jobs in Business
Marketing | Technology | Intimacy

15. Contact
athaliestegeman@gmail.com
+31 6 50243993
@athalieStegeman
LinkedIn: AthalieS