creat by aswin thayyil

2.  Hari prasad
 Dhanusha
 Nimisha
 Amrutha .p.k
 Aswin
 Varsha
 Sree kumar
 Aparna
 Remya .k.c
Group Members

3. Founded in 1976, by Sunil Bharti Mittal, Bharti
has grown from being a manufacturer of
bicycle parts to one of the largest and most
respected business groups in India. With its
entrepreneurial spirit and passion to
undertake business projects that are
transformational in nature, Bharti has created
world-class businesses in telecom, financial
services, retail, and foods.
.

4. • Bharti started its telecom services business by launching
mobile services in Delhi (India) in 1995. Since then there
has been no looking back and BhartiAirtel, the group's'
flagship company, has emerged as one of the top telecom
companies in the world and is amongst the top five wireless
operators in the world.

5. • Through its global telecom operations Bharti group has
Through its global telecom operations Bharti group has
presence in 21 countries across Asia, Africa and Europe -
India, Sri Lanka, Bangladesh, Jersey, Guernsey, Seychelles,
Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of
Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger,
Nigeria, Sierra Leone, Tanzania, Uganda, and Zambia.

6. • Bharti Foundation
• BhartiAirtel
• Beetel Teletech
• Telecom Seychelles
• Comviva Technologies Ltd
• Bharti Del Monte India
• Bharti Retail
• Bharti Realty
• Guernsey Airtel
• Bharti AXA Life Insurance
• Bharti AXA Investment Manage
• Centum Learning Limited
• Jersey Airtel
• BhartiInfratel

7. History and Evaluation of Bharti Airtel
• Bharathi Airtel Tele Ventures Was incorporated july 7
1995
• In 1995 bharathi airtel launched cellular sevice in delhi
• Start service in himachal pradesh
• 1997-- British Telecom acquired a 21.05% equity interest
in Bharti Cellular

8. • 2002--ICICI Bank ties up with Bharti for pre-paid mobile
cards via ATMs
• -Mr. Ravi Akhoury ceases to be Director of Bharti Tele
• Sunil Mittal, Chairman & Managing Director of the company,
bags Businessman of the year award by Business India

9. • 2006-SunilMittal bags CEO of the Year award
• 2008-- Bharti Airtel tied up with US-based
Apple Inc to bring the popular GSM-based
iPhone in the country.
2011-Airtel launches 3G services in Mumbai
2012--Bharti Airtel, Axis Bank in deal to
provide mobile banking services in un-banked
areas

10. • Sunil Bharti Mittal is the
Founder, Chairman and
Group CEO of Bharti
Enterprises

12. AIRTEL PRODUCT
• Prepaid and Postpaid
• Airtel money
• Dongle
• Broadband
• Digital TV

13. Prepaid and Postpaid SIM
Here are some of the many advantages that airtel
prepaid brings you.
• Total Cost Control
• Pre activated STD/ISD without deposits or
rentals
• Strong Network coverage
• Instant Balance and Validity Enquiry
• Recharge your airtel Prepaid
• Prepaid Roaming
• More with airtel Prepaid
• Reach us Anytime Anywhere

14. IN CASE OF POSTPAID
• In simple words Prepaid means, first you pay then you use the
service and postpaid means first you use then you pay. In
pripaid you buy top up vouchers and in postpaid you pay bills.
• In post paid sim is a billing where you pay the bills at the end
of the month according to your usage.

15. Airtel money
• Now we can send money to
friends & family through your
mobile. No need to visit the
bank, just use your airtel money
account to send money to bank
accounts or to other airtel money
accounts.
• Recharge and bill payments
• Online shopping and payments
• Money transfer to mobile & bank
accounts
• Movie ticket booking
• Insurance and donation

16. DONGLE
• Itz an portable device.
• Easy to acces internet
from out door
• Easy to carry
• Wire less
• Connected to USB port

17. BROADBAND
•The Airtel Broadband connection also offers
high-speed broadband with high rated
performance in its class.
•Airtel internet provides both capped as well
as unlimited download plans.
•The bill amount of broadband will be attach
with airtel landline bill.
•24 x 7 customer support

18. Digital TV
• Airtel provide power packed DTH
service along with Digital TV.
• Airtel, being a worldwide leader in
the telecom sector has also
stepped in the field of DTH services
and has become the best DTH
service and DigitalTV in India by
providing quality services and
reaching out to their customers.
• Airtel digital TV offers full of
entertainment.

19. Taglines of Brand

20. Our Brand
• Airtel was born free, a force unleashed into the market with a
relentless and unwavering determination to succeed. A spirit
charged with energy, creativity and a team driven “to seize
the day” with an ambition to become the most admired
telecom service provider globally. airtel, in just ten years of
operations, rose to the pinnacle of achievement and
continues to lead.
• As India's leading telecommunications company, airtel brand
has played the role of a major catalyst in India's reforms,
contributing to its economic resurgence.

21. • Today we touch people's lives with our Mobile
services, Telemedia services, to connecting India's leading
1000+ corporates. We also connect Indians living in USA, UK
and Canada with our callhome service.

23. Swot Analysis….
• Largest Telecom Player in India - ~80Mn, 22.6%
• Market Leader
• Strong Leadership – Sunil Bharti Mittal
• Recognized Globally
• Pan India Presence
• Strong Financials
• Focus on Core Activities – Outsource the rest
• Strong Brand Image – Marketing Team
• Strong New Business Development team
Strengths

24. Weaknesses
• An often cited original weakness is that when the business was
started by Sunil Bharti Mittal over 15 years ago, the business has
little knowledge and experience of how a cellular telephone system
actually worked. So the start-up business had to outsource to
industry experts in the field.
• Until recently Airtel did not own its own towers, which was a
particular strength of some of its competitors such as Hutchison
Essar. Towers are important if your company wishes to provide wide
coverage nationally.
• The fact that the Airtel has not pulled off a deal with South Africa's
MTN could signal the lack of any real emerging market investment
opportunity for the business once the Indian market has become
mature.

25. Opportunities
• The company possesses a customized version of the Google search
engine which will enhance broadband services to customers. The
tie-up with Google can only enhance the Airtel brand, and also
provides advertising opportunities in Indian for Google.
• Global telecommunications and new technology brands see Airtel
as a key strategic player in the Indian market. The new iPhone will
be launched in India via an Airtel distributorship. Another strategic
partnership is held with BlackBerry Wireless Solutions.
• Despite being forced to outsource much of its technical operations
in the early days, this allowed Airtel to work from its own blank
sheet of paper, and to question industry approaches and practices
- for example replacing the Revenue-Per-Customer model with a
Revenue-Per-Minute model which is better suited to India, as the
company moved into small and remote villages and towns.

26. • The company is investing in its operation in 120,000 to 160,000
small villages every year. It sees that less well-off consumers may
only be able to afford a few tens of Rupees per call, and also so
that the business benefits are scalable - using its 'Matchbox'
strategy.
• BhartiAirtel is embarking on another joint venture with Vodafone
Essar and Idea Cellular to create a new independent tower
company called Indus Towers. This new business will control more
than 60% of India's network towers. IPTV is another potential new
service that could underpin the company's long-term strategy.

27. Threats
• Airtel and Vodafone seem to be having an on/off relationship.
Vodafone which owned a 5.6% stake in the Airtel business sold it
back to Airtel, and instead invested in its rival Hutchison Essar.
Knowledge and technology previously available to Airtel now moves
into the hands of one of its competitors.
• The quickly changing pace of the global telecommunications
industry could tempt Airtel to go along the acquisition trail which
may make it vulnerable if the world goes into recession. Perhaps this
was an impact upon the decision not to proceed with talks about
the potential purchase of South Africa's MTN in May 2008. This
opened the door for talks between Reliance Communication's Anil
Ambani and MTN, allowing a competing Inidan industrialist to invest
in the new emerging African telecommunications market.
• BhartiAirtel could also be the target for the takeover vision of other
global telecommunications players that wish to move into the Indian
market.

28. How to meet the competitors

29. Airtel Advertisement

30. Thank You!!!!!!!