1. INTERNET
ADVERTISING
FOR STARTUPS
FRED VON GRAF, PMP
SR. VENTURE MANAGER
ASU ENTREPRENEURSHIP & INNOVATION GROUP

2. WHERE TO ADVERTISE?
Who are you as a brand?
- By knowing who you are you are able to better understand who
your customers (or potential customers) are.
Know your audience and where they are
- With more focus on a specific group you will be able to better
focus your advertising budget

3. WHERE TO ADVERTISE?
Source: IAB

4. Source: IAB

5. PPC ADVERTISING
PPC = Pay Per Click
Major PPC advertising is available through
- Google
- Facebook
- Twitter
- Others

6. TARGETING YOUR AD
- Keywords / Interests
- Time of Day
- Interests
- Location
- Connections
- etc

7. TARGETING YOUR AD

8. TARGETING YOUR AD

9. TRACKING PROGRESS
- Reports for each ad
- Align with your Analytics
- Coordinate with Marketing campaigns
- End of the day it’s about a conversion not an open rate
- Test, test, test!

10. CONTACT
Fred von Graf
Sr. Venture Manager
ASU Entrepreneurship & Innovation Group
Fred.von.Graf@asu.edu

11. BACKUP
Internet Advertising
Advertising
http://www.launchbit.com/
http://www.google.com/adwords/express/
http://www.google.com/adwords
https://business.twitter.com/start-advertising
http://www.adroll.com/
https://www.facebook.com/advertising/
https://secure.bingads.microsoft.com/
Deals
https://www.google.com/offers
https://livingsocial.com
http://www.groupon.com/
http://local.amazon.com/
http://www.appsumo.com/how-make-your-first-dollar-open/
http://startups.com/

12. LINKS
Advertising
http://www.google.com/adwords/express/
http://www.google.com/adwords
https://www.facebook.com/advertising/
https://business.twitter.com/start-advertising
https://secure.bingads.microsoft.com/
http://www.adroll.com/
http://www.launchbit.com/

13. LINKS
Deal Sites
https://www.google.com/offers
https://livingsocial.com
http://www.groupon.com/
http://local.amazon.com/
http://startups.com/
http://www.appsumo.com/how-make-your-first-dollar-open/

14. LINKS
Affiliate Programs
http://www.cj.com/
http://www.clickbank.com/
http://www.affiliate.com/affiliates.php
http://www.launchastartup.com/ - freelance marketplace

15. LINKS
Crowd Funding
http://www.kickstarter.com/
http://www.indiegogo.com/
http://www.propelarizona.com/

16. LINKS
Competitive Analysis
SpyFu.com – first 50 people to use this link to get 50% off first month and bonus credits to
track up to 500 keywords across Google, Yahoo and Bing in weekly tracking! Thank you SpyFu!!