This is my 2/18 presentation to the Social Media Club of Dallas on ways to engage customers across the social web (including 4 key steps and 3 customer case studies). On the last page, you'll find my contact information. If you'd like more color commentary, feel free to reach out to me in your channel of preference.
13. Be Careful of Being too “Tools” focused Most companies’ social media efforts these days are merely tactics in search of a strategy. - Greg Verdino, Author of Micromarketing
22. Saucony: Offline, Meet Online GOAL: Increase sales of Saucony Originals by supporting creative indie offices and cultural events “I love that Saucony Originals introduced our office team to obscure sports, it wasn’t the same old softball night. Kube and Field Crumpets and beer. What could be better.” –Saucony Originals Office Team Member
23. Southwest Airlines: Bags Fly Free FB App Dramatic Fan Growth SWA grew from 100,000to750,000 fans in under three weeks Customer List Acquisition Over 50% opted-in to get SWA’s email newsletter Turn-key Contest Included rapid Design, Development, Launch& Management Coordinated closely with Facebook for media & program execution
29. Provides a way for Atkins to stay in touch with it’s hundreds of thousands of membersCustom interactive tools
30. Key Take Aways Start with strategy Remember the two killer apps: content and conversation Be mindful of context (who vs. what) Focus on executional excellence