1. Evaluation
Aston Lilyrose Hinson

2. In what ways does my media product use,
develop or challenge forms and
conventions of a real media product?
In my magazine ‘Encore’ I stuck to the main conventional
colours that an alternative music magazine uses which are
red, yellow, black and white, which is shown in magazines
like Q, NME, and Kerrang!.
On my contents page I used columns to put my contents in so
my magazine looks ordered, this is also done in the three
magazines that I researched because they all used some sort
of column layout for their contents page, which shows it is
conventional and I try to use the conventions of a real media
product.
On my front cover I used one main image and two other small
images which follows the conventions of a real media product
as they usually have one main image in the centre of the
page and then a few smaller images that go with the cover
lines.
On my double page spread I tried to use the same layout as
what a real media product uses. So I put one main image on
the right hand page and then placed the article text on the left
hand side which I also used columns for to make it look

3. How does my media product
represent particular social groups?
My magazine ‘Encore’ represents people that
want to read an informal but exciting new
magazine. I also used my magazine to
represent people who like alternative types of
music. I tried to stick to one main genre, but by
using an alternative genre my magazine can
be aimed at a range of different social groups.
The main purpose of my magazine is to
entertain teenagers aged from 16 to 18. I have
done this by putting different things in my
magazine that relate to teenagers.

4. What kind of media institution might
distribute your media product and why ?
I think that my magazine would be published by a very popular media
institution or a publisher that focuses on music. If my magazine was
published by a media institution like Bauer Media it would make sure
that my magazine was available to everyone and they would make sure
that it was produced to a high standard of quality as this is what Bauer
Media has a reputation for.
Bauer media reaches million of adults by using many different media
channels. They have more than 80 different ways of reaching its
audience some of these are, magazines, radio stations and TV
channels. The most popular magazines that Bauer publishes are
Kerrang! And Q magazine. These two magazines have the same genre
as what I tried to aim for. Which is the alternative genre.
Bauer Media is a multi-platform media institution. It consists of different
companies which are collected through two main divisions which are
radio and magazine.
Their main aim is to engage with its audience and keep them connected
within the company because they have so many different ways to
connect with their audience it means it is easier to keep the reader
connected with the Media group.

5. Who is the target audience for my
magazine?
The audience for my magazine is teenagers
aged between 16 to 18. I aimed my magazine
at this age range because from my research
and questionnaire most people I asked were
aged between 16 and 18, so the rest of my
feedback would be what people aged 16 to 18
would want in a magazine. I would also aim my
magazine slightly towards women because my
initial questionnaire was answered by more
women but this isn’t to say that it isn’t aimed at
men because some of the features in my
magazine are for men.

6. How does my magazine attract/ address my target
audience?
In ‘Encore’ it features information that
teenagers would be interested in,
so they may be more intrigued to
buy and read my magazine
because it should appeal to them .
My magazine attracts my target
audience by using bold colours
e.g. Red, so this will attract my
audience as it is bold and stands
out. I also use a range of images
which are of both genders so this
would help my magazine address
both sexes. I also try to attract my
audience by offering ‘Free
Downloads’ and ‘All Exclusive
Posters’ which would also attract
my audience as teenagers are
always looking for free things.

7. What have I learnt about technology from
the process of constructing my product?
From creating my magazine I have developed skills and
learnt about technology. I have developed many skills
on the Apple macbooks because at the start of the
process I didn’t know how to use one properly but now I
am able to produce good pieces of work.
I have also developed my skills in using different fonts
from the Internet. As I used a programme on a website
to design my font for my masthead. So I have also
developed my skills using the internet, and finding and
using different fonts.

8. How have I progressed from my preliminary
task?
As you can see from my images below, you can obviously see a
major difference and improvement. My preliminary task was very
plain and simple, the back ground is plain white and the fonts
used are all the same. But my music magazine is very different
as you can see the image covers the front page, there are a
range of different fonts used and four different colours. The
colours are much bolder so they make the important things on
the page stand out.