1. 2012 ICF Global Coaching Study
Data Appendix
India
Asia
Key Statistics – Global and Regional
Global Asia
Number of coaches 47,500 3,300
Proportion of active coaches 87 % 78%
Total revenue (among active coaches)*1 $ 1,979 million $95 million
Memberships and Certifications/Credentials
Membership Certification/
Credential
Global Asia Global Asia
Association for Coaching (AC) 3% 4% 1% <1%
Coaches and Mentors of South Africa 1% 0% - -
(COMENSA)
European Mentoring and Coaching 4% 1% 2% 1%
Council (EMCC)
International Association for Coaches 3% 5% 1% 1%
(IAC)
International Coach Federation (ICF) 64% 54% 33% 22%
Worldwide Association of Business 1% 1% 1% <1%
Coaches (WABC)
Other 20% 19% 21% 23%
Unsure/ Not specified 11% 16% 42% 50%
None of the above 12% 16% 8% 9%
Additional Highlights
Global Asia
Number of active clients 10 9
Proportion of primary clients (pay for their 49% 49%
own coaching)
Proportion of sponsored clients (coaching is 51% 51%
paid for by a third party)
Average fee one hour coaching session*1 $229 $239
Notes on the data provided:
*1 Survey respondents provided annual revenue data in a variety of different currencies, depending on the country in which they reside. In order
to provide a common reference point, the revenue figures were converted to US dollars based on international exchange rates published by the
World Bank. It should be noted that the US dollar revenue figures do not take account of differences between countries in the prices of goods and
services. The purchasing power of a dollar revenue figure will be higher in countries or regions where the average price level is lower than in the
US. Similarly, the purchasing power of a dollar revenue figure will be lower in countries or regions where the average price level is higher than
in the US.
Please note that respondent base sizes for country, regional and global data vary considerably; therefore, please exercise caution when making
comparisons between these statistics.
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2. 2012 ICF Global Coaching Study
Countries - India
Global Total Asia India
Q2 Which of the I have active clients Col N% 86.8% 77.9% 80.9%
following statements I do not have active clients at this Col N% 13.0% 21.1% 18.4%
best describes your time but still consider myself a
current level of coaching coach
activity? I am no longer coaching at this time Col N% .2% 1.0% .7%
and do not plan to coach in the
future
Total Count 12133 978 141
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q5 Gender Female Col N% 67.5% 53.0% 32.6%
Male Col N% 32.5% 47.0% 67.4%
Total Count 12091 973 141
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q6 Age group 25 years and under Col N% 1.0% 7.5% .7%
26 to 35 years Col N% 8.2% 15.7% 12.8%
36 to 45 years Col N% 27.4% 37.1% 45.4%
46 to 55 years Col N% 36.6% 27.9% 29.8%
56 to 65 years Col N% 22.8% 10.5% 10.6%
Over 65 years Col N% 3.9% 1.3% .7%
Total Count 12111 977 141
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q7 What is the highest Primary level (i.e. completed Col N% 8.9% 13.3% .7%
level of formal education education before university)
that you have? Secondary level (i.e. hold a Col N% 31.6% 39.9% 24.8%
Bachelor's degree)
Third level (i.e. hold a more Col N% 59.6% 46.8% 74.5%
advanced degree such as a
Masters or PhD)
Total Count 12111 976 141
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q8 How long have you Less than 1 year Col N% 10.8% 16.9% 19.3%
been coaching? 1 to 2 years Col N% 19.5% 20.9% 24.3%
3 to 4 years Col N% 20.5% 22.6% 29.3%
5 to 10 years Col N% 29.7% 27.6% 18.6%
More than 10 years Col N% 19.5% 12.0% 8.6%
Total Count 12090 965 140
Col N% 100.0% 100.0% 100.0%
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3. 2012 ICF Global Coaching Study
Countries - India
Global Total Asia India
Q9 Please complete the an industry Col N% 4.9% 15.0% 10.6%
following statement: “I a profession Col N% 68.9% 44.7% 51.8%
view coaching as …” a skill-set Col N% 26.2% 40.4% 37.6%
Total Count 12109 976 141
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q12 In addition to Consulting Col N% 62.5% 56.3% 61.2%
coaching, which of the Counselling Col N% 16.8% 30.3% 25.9%
following services, if any Facilitating Col N% 50.2% 47.3% 59.0%
do/did you offer in your Mentoring Col N% 33.8% 36.9% 42.4%
professional practice Teaching Col N% 29.1% 28.7% 21.6%
Training Col N% 60.1% 63.7% 69.8%
Other (please specify) Col N% 18.3% 11.2% 13.7%
None of the above Col N% 6.3% 5.8% 5.0%
Total Count 12079 965 139
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q13 To what extent do Strongly disagree Col N% 2.3% .6% .7%
you agree or disagree Somewhat disagree Col N% 8.2% 3.9% 6.4%
that the people and Neither agree nor disagree Col N% 13.9% 12.6% 13.6%
organizations who Somewhat agree Col N% 40.6% 38.8% 39.3%
receive coaching expect Strongly agree Col N% 35.0% 44.0% 40.0%
their coaches to be Total Count 12104 973 140
certified/credentialed? Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q15 Are you an internal Internal Col N% 13.8% 21.7% 23.6%
or external coach? External Col N% 86.2% 78.3% 76.4%
Total Count 12048 963 140
Col N% 100.0% 100.0% 100.0%
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4. 2012 ICF Global Coaching Study
Countries - India
Global Total Asia India
Q16 Which of the Attention Deficit Disorder Col N% .8% .4% .0%
following coaching areas Business/Organizations Col N% 15.3% 14.9% 9.3%
you do you regard as Career Col N% 7.5% 5.5% 2.9%
your main area of Children/Teens/College Students Col N% 1.4% 3.7% .7%
coaching? Coaching other coaches Col N% 1.4% 2.2% 1.4%
Creativity Col N% .7% 1.0% .0%
Executive Col N% 15.2% 15.4% 32.1%
Health and Fitness Col N% 2.1% 1.8% .7%
Internal Col N% 1.2% 1.0% 2.1%
Leadership Col N% 22.8% 24.5% 27.9%
Life Vision and Enhancement Col N% 12.9% 13.3% 7.1%
Political Col N% .1% .2% .0%
Relationships (Singles, Couples, Col N% 2.1% 2.6% 1.4%
Families etc)
Retirement Col N% .2% .1% .0%
Small Business Col N% 4.4% 2.5% 2.9%
Spirituality Col N% 1.7% 2.0% .7%
Other (please specify) Col N% 7.0% 3.9% 5.0%
No specialty Col N% 3.2% 5.0% 5.7%
Total Count 12115 973 140
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q18 Which of the Work-life balance Col N% 24.8% 24.4% 19.9%
following do you Self-esteem/confidence Col N% 27.8% 24.6% 26.2%
consider to be the main Personal growth Col N% 37.8% 38.8% 44.7%
areas of concern Career advancement Col N% 15.6% 18.2% 28.4%
addressed in your Health/wellness Col N% 6.3% 4.2% 4.3%
coaching engagements? Interpersonal relationships Col N% 32.2% 33.1% 41.1%
Communication skills Col N% 26.2% 31.5% 21.3%
Job/career change Col N% 16.5% 10.1% 8.5%
Business management Col N% 14.4% 16.5% 12.8%
Strategic thinking/planning Col N% 23.3% 18.3% 31.2%
Staff/team effectiveness Col N% 25.9% 24.2% 22.0%
Meeting educational objectives Col N% 1.9% 3.8% .7%
Corporate/organizational culture Col N% 15.4% 16.4% 8.5%
Financial management Col N% 1.5% 2.1% 2.8%
Other (please specify) Col N% 6.4% 4.8% 5.0%
Total Count 12104 971 141
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q23 What is the 3 months or less Col N% 17.9% 23.1% 24.1%
average length of a 4 to 6 months Col N% 47.5% 51.9% 62.5%
typical coaching 7 to 12 months Col N% 26.3% 16.7% 10.7%
engagement? More than 12 months Col N% 8.3% 8.4% 2.7%
Total Count 10414 754 112
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q24 What proportion of female Mean 53.92 42.44 28.80
your active clients are: Mean 46.08 57.56 71.20
male
Valid N 10199 732 111
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5. 2012 ICF Global Coaching Study
Countries - India
Global Total Asia India
Q25 What proportion of Mean 4.46 5.35 4.01
25 years and under
your active clients are:
26 to 35 years Mean 20.75 27.09 33.45
36 to 45 years Mean 39.89 44.29 42.11
46 to 55 years Mean 27.96 19.68 18.05
56 to 65 years Mean 6.44 3.27 2.12
Over 65 years Mean .50 .33 .27
Valid N 9826 716 111
Global Total Asia India
Q27 What is the main Telephone Col N% 26.9% 24.4% 30.9%
method you use to Face-to-face Col N% 66.5% 62.5% 63.6%
coach active clients? Voice over Internet/audio-video Col N% 4.6% 10.3% 5.5%
platform
Email / instant messaging Col N% .3% 1.0% .0%
Other (please specify) Col N% 1.8% 1.8% .0%
None of the above Col N% .0% .1% .0%
Total Count 10196 731 110
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q31 1 Over the past 12 Decreased Col N% 16.0% 13.3% 5.9%
months, how has the No change Col N% 25.4% 27.4% 26.5%
Number of clients Increased Col N% 58.6% 59.3% 67.6%
changed when Total Count 9862 685 102
compared to the Col N% 100.0% 100.0% 100.0%
previous 12 months?
Global Total Asia India
Q31 2 Over the past 12 Decreased Col N% 6.0% 5.1% 2.9%
months, how has the No change Col N% 57.3% 52.2% 53.9%
Average fee for a 1 Increased Col N% 36.7% 42.7% 43.1%
hour coaching Total Count 9819 684 102
session changed when Col N% 100.0% 100.0% 100.0%
compared to the
previous 12 months?
Global Total Asia India
Q31 3 Over the past 12 Decreased Col N% 13.9% 11.9% 3.9%
months, how has the No change Col N% 37.6% 31.6% 34.3%
Number of coaching Increased Col N% 48.5% 56.5% 61.8%
sessions changed Total Count 9843 683 102
when compared to the Col N% 100.0% 100.0% 100.0%
previous 12 months?
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6. 2012 ICF Global Coaching Study
Countries - India
Global Total Asia India
Q31 4 Over the past 12 Decreased Col N% 15.5% 11.7% 6.7%
months, how has the No change Col N% 29.1% 29.2% 32.7%
Annual revenue / Increased Col N% 55.5% 59.1% 60.6%
income changed when Total Count 9926 692 104
compared to the Col N% 100.0% 100.0% 100.0%
previous 12 months?
Global Total Asia India
Q33 1 Over the next 12 Decrease Col N% 4.3% 4.2% .0%
months, how do you No change Col N% 19.3% 15.7% 9.6%
expect the Number of Increase Col N% 76.4% 80.1% 90.4%
clients to change? Total Count 9828 688 104
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q33 2 Over the next 12 Decrease Col N% 2.2% 2.6% 1.9%
months, how do you No change Col N% 55.8% 43.4% 37.5%
expect the Average fee Increase Col N% 41.9% 54.0% 60.6%
for a 1 hour coaching Total Count 9786 687 104
session to change? Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q33 3 Over the next 12 Decrease Col N% 4.5% 4.2% 2.9%
months, how do you No change Col N% 33.2% 23.4% 15.4%
expect the Number of Increase Col N% 62.4% 72.4% 81.7%
coaching sessions to Total Count 9814 688 104
change? Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q33 4 Over the next 12 Decrease Col N% 4.2% 4.3% 1.0%
months, how do you No change Col N% 19.7% 17.0% 11.5%
expect the Annual Increase Col N% 76.1% 78.7% 87.5%
revenue / income to Total Count 9883 690 104
change? Col N% 100.0% 100.0% 100.0%
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7. 2012 ICF Global Coaching Study
Countries - India
Global Total Asia India
Q36 Do you believe that Yes Col N% 53.3% 52.0% 56.2%
coaching should No Col N% 22.5% 24.5% 20.0%
become regulated? Unsure Col N% 24.2% 23.5% 23.8%
Total Count 11401 890 130
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q37 Who do you Government entities Col N% 9.7% 8.4% 1.9%
believe would be best Professional coaching associations Col N% 84.0% 82.7% 87.5%
placed to regulate the
coaching industry? Individual coach practitioners Col N% 6.3% 8.9% 10.6%
Total Count 8732 663 104
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q39 What do you Coaches under-pricing their Col N% 4.8% 6.3% 3.9%
believe to be the biggest services
obstacle for coaching Coaching market saturation Col N% 9.4% 5.4% 3.1%
over the next 12 Over regulation of coaching Col N% 3.0% 2.5% 2.3%
months? Increased demand for services that Col N% 3.1% 4.7% 1.6%
compete with coaching
Marketplace confusion about the Col N% 29.8% 31.6% 50.4%
benefits of coaching
Untrained individuals who call Col N% 42.8% 42.3% 36.4%
themselves coaches
Other (please specify) Col N% 7.1% 7.1% 2.3%
Total Count 11280 886 129
Col N% 100.0% 100.0% 100.0%
Global Total Asia India
Q40 What do you Positive portrayal of coaching in the Col N% 8.4% 10.3% 9.4%
believe to be the biggest media
opportunity for Improved general perception of Col N% 13.8% 21.7% 13.3%
coaching over the next coaching
12 months? Increased demand for coaching Col N% 11.4% 16.4% 8.6%
Increased awareness of the Col N% 36.3% 31.0% 43.0%
benefits of coaching
Credible data on the Return on Col N% 27.7% 18.7% 24.2%
Investment (ROI)/ Return on
Expectations (ROE) from coaching
Other (please specify) Col N% 2.4% 1.8% 1.6%
Total Count 11300 883 128
Col N% 100.0% 100.0% 100.0%
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