On today’s media ecosystem we have seen the digital convergence of traditional media (news, radio and TV) but also the coming of new ways of share the news (blogs, citizen journalists, social media, etc.) All of them around one platform: the internet, especially the mobile web.

1. THE NEWS ECOSYSTEM
Alberto Souviron
Digital Media Specialist

2. • The internet is now the media environment and the internet
is now mobile.
AN EXODUS TO THE DIGITAL PLATFORM

3. THE NEWS MEDIA ECOSYSTEM
NEWSPAPERS
RADIO TV
BLOGS
CITIZEN
JOURNALISTS
SOCIAL
MEDIA
TRADITIONAL/
MOBILE WEB

4. TRADITIONAL MODEL
JOURNALIST MEDIA
User
User
User
User
User

5. DIGITAL MODEL
JOURNALIST
CHANNEL
USER
USER
USER
USERCHANNEL
CHANNEL
CHANNEL
JOURNALIST
JOURNALIST
JOURNALIST

6. “We should aim to deliver public
service content to our audiences in
whatever media and on whatever
device makes sense for them,
whether they are at home or on the
move”
Mark Thompson (2006)
Former Director-General of the BBC

7. MULTIMEDIA CONTEXT
EVENT
CONTEXT ANALYSIS AUDIO
SOCIAL MEDIAVIDEO
GALLERIES

9. FACEBOOK

12. LINKEDIN

13. TWITTER

15.  Users are at the centre of the media environment; they
choose what, when, where and who to read, listen or view
 It is a converged and fragmented environment
 Transition to a circular presentation of content from the
traditional linear way
 Journalists are coordinators, they are no longer gatekeepers
 Content is captured on a multiplatform world – SEO, SMO
and Mobile optimisation becomes essential.
 Websites and digital channels focus on responsive design
and multiplatform content.
The Digital News Media Environment