1. Music magazines
Offbeat magazine

2. Front cover of OffBeat Magazine

3. OffBeat Music Magazine
• Offbeat is a monthly music magazine which was first
published in 1988 in New Orleans, Louisiana
• It covers a wide range of music including
R&B, blues, brass bands, jazz, cajun
music, zydeco, rock, hip-hop, Mardi Gras Indian and
New Orleans brass band music, funk and independent
singer-songwriter genres.
• It’s a very useful information source for the New
Orleans and Louisiana music lovers as this magazine
promotes and supports the local music community.
This magazine also includes club listings and disc
reviews.

4. • In addition to the monthly magazine, Offbeat
presents “The Best of the Beat Awards”
celebrating local music and musicians
• OffBeat also publishes “Louisiana Music
Directory” which is a directory found online
including listings of bands, musicians, record
labels, etc
• The magazine also has an “OffBeat Weekly Beat”
which is a weekly email newsletter for free. It is
mainly about the breaking news and current
music listings

5. History
• OffBeat.com was the first magazine to have an
online website in the state of Louisiana
• Keeping the readers notified about whats
happening in New Orleans music, in
2010, OffBeat launched an Iphone application
called OffBeat Mobile keeping
•

6. Front page
There are different
musicians shown on
the cover which
represent how the
magazine covers a
wide range of music.
The photographs
aren’t professional
from a photo shoot or
such which gives the
impression that the
people are being
promoted from the
local community.
The colors of the mast
head match with the
theme of the front cover
which is bright and
colourful.
The multi coloured front
page could also represent
the different cultures and
how the music genres vary
The gentleman holding
the guitar instantly gives
an idea to the readers
about what the
magazine is about and
that’s; music and
musicians.

7. Why its different?
• OffBeat's support for the local music community
has greatly contributed to the promotion of the
scene and music in general in Mew Orleans and
throughout the state of Louisiana.
• It mainly focuses on the music scene of New
Orleans and Louisiana, the region's culture and its
cuisine.
• Its free of charge in metro New Orleans in records
stores, hotels etc but is charged throughout
anywhere else

8. Two special issues
• In spring, OffBeat
published two special
issues: "French Quarter
Festival Souvenir Guide”
early April; and a special
Jazz Fest issue (the “Jazz
Fest Bible,”. This included
festival schedules, detailed
information about
performers and club
listings, interviews with
local musicians and such

9. The publisher
Jan Ramsey started OffBeat more than two decades
ago as an effort to improve and expand local music
culture and business. She has been a music activist
since the early 1980s and loves local culture. She is a
native New Orleanian and a (former) good Catholic girl