sumiayah

1. Puff- There is a puff in the form of a quote from Eminem
who is the main Image on the front cover saying he almost
died. This makes the readers interested and make them
want to buy the magazine in order to read the story. This is
a USP as it’s a unique selling point as there giving the reader
an inside scoop into a famous artists life fans are likely to
see this and pick up the magazine or consumers who are
interested in hip-hop/rap genre as a consumer people are
always interested in famous peoples lives. The other puffs
round are showing Eminem is the main story and are also
more incentives for the buyer to pick up the magazine.
Mast head is original font black and red so it’s recognisable and
memorable to new customers so people know it’s a good
music magazine to read if they see the same colour and font
every week they recognise it and want to buy it this is called
branding. Also the mast head vibe is slightly covered by the
main image of the rapper Eminem which indicates its
popularity as it is already popular enough to be covered as
people are able to recognise it. The colours of the masthead
are red and black which also shows how powerful the
magazine is as both have connotations of being linked with
power, popularity . It could also indicate the rebellious side of
the magazine as both colours have negative connotations such
as death and danger which could indicate that they play a part
as a theme in this issue of the magazine Which ties in with the
genre of the magazine as the hip-hop genre is violent. Further
more this could indicate the magazine is aimed at a target
audience of people aged 18+ and over as they have more of an
understanding of
those two themes, and they’re more likely to listen to that
genre of music. The denotation of the colour is that it is read
and black to stand out
Background is removed so the reader can focus on
Eminem a simple grey background makes the mast
head and cover lines stand out also .The
background colour is grey which shows it is neutral,
therefore meaning that it isn’t aimed directly
towards any specific kind of gender.
Main image is a medium long shot who is an iconic
modern figure most youths can relate to, Eminem. The
magazine glorifies him by putting him at the centre telling
the readers he is the article. The rapper is seen folding his
arms looking straight into the camera. His stance
connotes aggression also both of his arms are covered
with tattoos which goes with the hip-hop genre as most
rappers have tattoos it also suggests he is rebellious
which links into the connotation of the colour red in the
masthead which links towards danger. Eminem is also
wearing a black vest which shows he does have a
negative side to him as dark colours are associated with
mystery, fear and the unknown. As the main image is of a
famous rapper it shows it is not aimed at a niche market
because the rapper is well know so many people will
recognise him.
Branding is also used again with the vibe website on the
front cover so if the customers want to see any other
information they can go on the website and look for more.
Skyline- this gives an
insight into the magazine
is writing about and also
the history of the rap
world “in 1989” it also
has written ‘real rap’
which shows what type
of genre of music it is.
Barcode- There is no price
tag or barcode on the
cover this is done so the
consumer can focus on the
contents of the magazine
not the price . This can
also be done so the
customer is forced to ask
the cashier how much the
magazine costs by that
time the customer wants
the magazine or feels
social pressure to buy it
asking the price. This is
breaking the codes and
conventions of a magazine
as the barcode is usually at
the front of every
magazine and the price
this is challenging the
conventions.
The colour scheme of the magazine mainly uses the colours black and red which as
said before are linked with things such as power, danger, fear and many more which
shows that these are the main themes throughout this issue of the magazine. The
colour red connotes the violence and blood in hip-hop with the dispute between
biggie smalls and Tupac.
Cover lines- are around the
picture of Eminem the font is a
lot smaller compared to the
mast head it’s also in a brief
language making it easier to
read.

2. Mast head is the name of the magazine which is called
vibe this also sets the colour scheme for the cover which is
grey, white, red, black the bottom of the word vibe has a
fading effect into the white background, this creates an
interesting look merging the back round and title so the
main image can stand out. The denotation to this would be
that the subheadings, artist are all one and are in a close
relationship sticking to a theme
Background- is plain white as it puts the house style in focus
on the main image and cover lines. Also the contrast in the colour make the
image and font appear bigger and bold. This then grabs the readers attention.
The connotation of using a white background is that the main image speaks
for it self it pops out the target audience immediately see the main image.
Also the colour white connotes purity, angelic which the magazine are trying
to display about Ciara.
The main image is Ciara the artist relates to the genre of the magazine as
it’s hip-hop and she's a hip-hop artist. This will also be a unique selling
point as fans and readers will recognise Ciara and are more likely to buy
the magazine. The singer is seen posing naked with only heels this will
attract the target audience of men between 18-30 as they see her as a sex
object however female fans are likely to buy the magazine. The social class
that are likely to buy the magazine are the working class as they’re more
likely to listen to this type of genre of music and know who the artist is .
The image is a full body shot Ciara is seen holding her self however this
contrasts with the main cover line ‘stand up Ciara’ and pull quote ‘I’m not
going to hold back too much’. This suggests that in the article she reveals
more about her self.
Pull quote- quote taken from the main article and along with the main
cover line is an additional feature to attract the audience I’m not
goanna hold back too much is a contradiction to the main image of
Ciara, however there could be more revealed inside the magazine.
Barcode/date/issue price This is
following the usual conventions and
is displayed one every magazine.
Sell lines- the technique of alliteration has been used “sex”, “scream”
, “scandal” to draw attention to the cove. This sell line further adds to
the sexual theme of the magazine the sell line ” in bed with Robin
thicke” further adds to the sexual nature of the issue this is appealing
to female audiences as they might sexualize over Robin and have a
crush on him this is a USP as readers will buy the magazine just to
find out
Sky line- reads “RnB” goes soft.
“John legend , Ne-yo and Lloyd try
to get it up”. The use of sexual
language links with the proactive
image of Ciara they work together
to create the sexual image of this
issue. When the magazine is
placed on the shelf in a shop,
magazines are covered by other
magazines however the strap line
is always showing there fore the
sexual language is a USP to attract
the readers attention. The use of
alternate contrasting colours
further helps get the target
audiences attention
Font the same sans serif font is maintained throughout all of the
text featured on the front cover, apart from the anchorage text.
The boldness indicates strength and power and is kept the same
on all issues of the magazine this is following codes and
conventions if they didn’t stick with the same font the brand will
be un –recognisable.

3. • http://www.slideshare.net/Aaliyah195/vibe-magazine-
analysis