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Win Market Share
     with Women
         2013

Presenter: Jody DeVere - CEO - AskPatty.com
About Jody DeVere CEO

2012 Car Care Council Women of the Year
2011 SEMA SBN Athena Award
2011 Women in Remarketing Excellence Award

Member of:

Women's Board Car Care Council
Women's Automotive Association International
Women Industry Network (WIN) Collision Industry
Tire Industry Association
SEMA Business Women's Network (SBN)
SEMA
National Automotive Service Association (ASA)
Motor Press Guild
Marketing to Women Conference Board
Collision Industry Foundation Board (CIF)
Car Wash Association
Automotive Oil Change Association
About AskPatty.com, Inc.


With international headquarters in Thousand Oaks, California,
AskPatty.com, Inc. takes a two-pronged
approach to revolutionizing the women's automotive retail
market: For consumers, the AskPatty.com website, is a safe
and reliable source for expert automotive advice and research.
For auto dealers, tire dealers, collision centers, auto service and
repair centers, the revolutionary AskPatty.com Certified Female
Friendly® program, designed from the ground up, trains and
certifies automotive retail and service centers on how to attract,
sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendly® auto
dealer, tire dealer, collision center, auto service and repair
centers using the location search at AskPatty.com
What Do Women Want?




“The great question that has never been answered, and which I have not yet been able to answer, despite my
       thirty years of research into the feminine soul, is "What does a woman want?“ Sigmund Freud
Has a Man’s World Become a Woman’s Nation?



Consider this: Today, women now earn 60 percent of the college
degrees awarded each year and fully half of the Ph.D.s and the
professional degrees. Almost 40 percent of working women hold
managerial and other professional positions. Women make 80
percent of the buying decisions in American homes.

The Shriver Report
A Woman’s Nation Changes Everything
Marketing & Selling to Women Facts


•American women spend about $5 trillion annually... Over half the U.S. GDP

•Moms spend $1.7 trillion annually

•Women represent the majority of the online market

•Nearly 50% of women say they want more green choices

•Quite simply, women as half of all U.S. workers changes everything

•Today, four-in-five families with children still at home are not the traditional male
breadwinner, female homemaker roles

•Women process information and make purchasing decisions differently than men
Marketing & Selling to Women Facts


•65% of ALL new car purchases are by women

•Women hold more driver’s licenses than men for the 1st time is US

•73% of service customers are women

•Women account for 85% of all consumer purchases and make more than
 80% of all purchase Decisions.

•70% of new businesses are started by women

•80% of women have more brand loyalty than men

•74% of women feel misunderstood by automotive marketers

•Women purchase 60% of passenger tires
Customer Service Reputation & Women




 Customer service will continue to earn yeas or nays with women and they will
continue to gravitate to brands and companies that provide a great experience.
Our Approach
Certified Female Friendly® Program

A culture shift based on employee education and training combined with an integrated on and offline
‘relationship building’ program on how to attract, sell, retain and increase loyalty with women
customers.


Certified Female Friendly® Training is the cornerstone

Use of AskPatty.com a trusted brand by women

Local strategic advantage and differentiation

Partnership with expert marketing to women agency

Joint local co-branded PR, marketing and advertising

Connection to our large social network of women

SEO enhanced Female-Friendly micro site

Geo Listing on Search, Get A Quote and Banner Ads

Attract Hire and Retain more women employees
Certification and Year Round Training
Micro Sites, SEO & Social Media Support
Go!Mobile with Mobi Women
Go!Social with Women Online
We Know What Resonates with Women
Get Certified Female Friendly®




Contact us today to learn how to become AskPatty.com
              Certified Female Friendly®


 http://www.askpatty.com/getcertified/

                                               16

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Win Market Share with Women 2013

  • 1. Win Market Share with Women 2013 Presenter: Jody DeVere - CEO - AskPatty.com
  • 2. About Jody DeVere CEO 2012 Car Care Council Women of the Year 2011 SEMA SBN Athena Award 2011 Women in Remarketing Excellence Award Member of: Women's Board Car Care Council Women's Automotive Association International Women Industry Network (WIN) Collision Industry Tire Industry Association SEMA Business Women's Network (SBN) SEMA National Automotive Service Association (ASA) Motor Press Guild Marketing to Women Conference Board Collision Industry Foundation Board (CIF) Car Wash Association Automotive Oil Change Association
  • 3. About AskPatty.com, Inc. With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers. Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com
  • 4. What Do Women Want? “The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is "What does a woman want?“ Sigmund Freud
  • 5. Has a Man’s World Become a Woman’s Nation? Consider this: Today, women now earn 60 percent of the college degrees awarded each year and fully half of the Ph.D.s and the professional degrees. Almost 40 percent of working women hold managerial and other professional positions. Women make 80 percent of the buying decisions in American homes. The Shriver Report A Woman’s Nation Changes Everything
  • 6. Marketing & Selling to Women Facts •American women spend about $5 trillion annually... Over half the U.S. GDP •Moms spend $1.7 trillion annually •Women represent the majority of the online market •Nearly 50% of women say they want more green choices •Quite simply, women as half of all U.S. workers changes everything •Today, four-in-five families with children still at home are not the traditional male breadwinner, female homemaker roles •Women process information and make purchasing decisions differently than men
  • 7. Marketing & Selling to Women Facts •65% of ALL new car purchases are by women •Women hold more driver’s licenses than men for the 1st time is US •73% of service customers are women •Women account for 85% of all consumer purchases and make more than 80% of all purchase Decisions. •70% of new businesses are started by women •80% of women have more brand loyalty than men •74% of women feel misunderstood by automotive marketers •Women purchase 60% of passenger tires
  • 8. Customer Service Reputation & Women Customer service will continue to earn yeas or nays with women and they will continue to gravitate to brands and companies that provide a great experience.
  • 10. Certified Female Friendly® Program A culture shift based on employee education and training combined with an integrated on and offline ‘relationship building’ program on how to attract, sell, retain and increase loyalty with women customers. Certified Female Friendly® Training is the cornerstone Use of AskPatty.com a trusted brand by women Local strategic advantage and differentiation Partnership with expert marketing to women agency Joint local co-branded PR, marketing and advertising Connection to our large social network of women SEO enhanced Female-Friendly micro site Geo Listing on Search, Get A Quote and Banner Ads Attract Hire and Retain more women employees
  • 11. Certification and Year Round Training
  • 12. Micro Sites, SEO & Social Media Support
  • 15. We Know What Resonates with Women
  • 16. Get Certified Female Friendly® Contact us today to learn how to become AskPatty.com Certified Female Friendly® http://www.askpatty.com/getcertified/ 16