Presentation delivered as a guest lecturer in the course "Applied Business Writing and Communication" taught at LUMS by Jazib Zahir.

1. Applied Business Writing and Communication
Asim Fayaz, BSc 2010

3.  What is the public sector?
 What are the problems?
 What are the reasons for those problems?
 Pick your battles!

4.  Citizen feedback
 Driving license, property
registration, etc.
 Smart monitoring
 Health, education, livestock
and more
 Capacity building

5.  Treat the citizen as a
customer/consumer/client
 Understand the citizen’s requirements
 You can either…
 Serve an existing need
 Create a need and serve
 Make them realize what they need and serve

6.  Understand “your” client
 Help him/her figure out what he/she wants
 What’s the objective? Information!
 Availability
 Accessibility
 Usability
 Utility
 Government/citizens/donors
 Companies/consumers/investors

7.  Prototyping
 Trial and error
 Let the system fail – and evolve
 Enya – Only time
 “Who can say where the road goes
Where the day flows, only time”

8.  Demo!
 It’s
 Live
 Personal
 Interactive
 Real
 Murphy’s law

9.  Short-term mindset
 Immediate returns – small wins
 Political climate
 “We’re not there yet… but we’re getting
there!”

10. The boons and banes of using
Powerpoint

11.  Hangout with the right people
 Know the right professors
 Do well in your courses
 Take as many courses as possible from other
streams
 Join societies early – free trips!
 Find opportunities outside of LUMS
 Read – not just your Facebook stream
 Talk to professionals