1. Prices of iPad 2 in 35 Countries
Prepared by
Prof. Ashwin Malshe
ESSEC Business School, Paris-Singapore
Friday, December 30, 2011
Saturday, December 31, 11
2. Disclaimer
The entire exercise is just for educational purpose. No
commercial gains are sought.
All the screenshots are from Apple Inc.’s websites. All
the trademarks, copyrights, etc. belong to them.
The prices are collected on December 30, 2011. The
iPad 2 has the least possible configuration.
The currency conversion to USD was done using
Google’s currency converter. The accuracy is
guaranteed by neither Google nor me.
Saturday, December 31, 11
3. Learning Objectives &
Observations
How taxes, duties, etc. play a role in pricing
Standardization of Apple’s Websites across the world
Even in Europe the prices vary a lot
The US is one of the cheapest countries to buy iPad 2
In China and Brazil, where iPad 2 is manufactured, the
prices are higher than that in the USA
Saturday, December 31, 11