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Prices of iPad 2 in 35 Countries
         Prepared by
         Prof. Ashwin Malshe
         ESSEC Business School, Paris-Singapore
         Friday, December 30, 2011


Saturday, December 31, 11
Disclaimer
               The entire exercise is just for educational purpose. No
               commercial gains are sought.
               All the screenshots are from Apple Inc.’s websites. All
               the trademarks, copyrights, etc. belong to them.
               The prices are collected on December 30, 2011. The
               iPad 2 has the least possible configuration.
               The currency conversion to USD was done using
               Google’s currency converter. The accuracy is
               guaranteed by neither Google nor me.

Saturday, December 31, 11
Learning Objectives &
         Observations
               How taxes, duties, etc. play a role in pricing
               Standardization of Apple’s Websites across the world
               Even in Europe the prices vary a lot
               The US is one of the cheapest countries to buy iPad 2
               In China and Brazil, where iPad 2 is manufactured, the
               prices are higher than that in the USA



Saturday, December 31, 11
Australia
         US$ 589

Saturday, December 31, 11
Austria
         US$ 620

Saturday, December 31, 11
Belgium
         US$ 620

Saturday, December 31, 11
Brazil
         US$ 884

Saturday, December 31, 11
Canada
         US$ 508

Saturday, December 31, 11
China
         US$ 586

Saturday, December 31, 11
Denmark
         US$ 644

Saturday, December 31, 11
Finland
         US$ 620

Saturday, December 31, 11
France
         US$ 633

Saturday, December 31, 11
Germany
         US$ 620

Saturday, December 31, 11
Hong Kong
         US$ 500 (No Tax)

Saturday, December 31, 11
India
         US$ 556

Saturday, December 31, 11
Indonesia
         US$ 517

Saturday, December 31, 11
Ireland
         US$ 620

Saturday, December 31, 11
Italy
         US$ 626

Saturday, December 31, 11
Japan
         US$ 579

Saturday, December 31, 11
Luxembourg
         US$ 589

Saturday, December 31, 11
Mexico
         US$ 502

Saturday, December 31, 11
Malaysia
         US$ 473

Saturday, December 31, 11
Netherlands
         US$ 620

Saturday, December 31, 11
Norway
         US$ 649

Saturday, December 31, 11
New Zealand
         US$ 618

Saturday, December 31, 11
Philippines
         US$ 548

Saturday, December 31, 11
Portugal
         US$ 620

Saturday, December 31, 11
South Korea
         US$ 552

Saturday, December 31, 11
Singapore
         US$ 514 (Inclusive of 7% GST)

Saturday, December 31, 11
Spain
         US$ 620

Saturday, December 31, 11
Sweden
         US$ 638

Saturday, December 31, 11
Switzerland
         US$ 531

Saturday, December 31, 11
Taiwan
         US$ 512

Saturday, December 31, 11
Thailand
         US$ 501

Saturday, December 31, 11
UAE
         US$ 571

Saturday, December 31, 11
UK
         US$ 618

Saturday, December 31, 11
USA
         US$ 499

Saturday, December 31, 11
Vietnam
         US$ 562

Saturday, December 31, 11

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Worldwide iPad 2 Prices

  • 1. Prices of iPad 2 in 35 Countries Prepared by Prof. Ashwin Malshe ESSEC Business School, Paris-Singapore Friday, December 30, 2011 Saturday, December 31, 11
  • 2. Disclaimer The entire exercise is just for educational purpose. No commercial gains are sought. All the screenshots are from Apple Inc.’s websites. All the trademarks, copyrights, etc. belong to them. The prices are collected on December 30, 2011. The iPad 2 has the least possible configuration. The currency conversion to USD was done using Google’s currency converter. The accuracy is guaranteed by neither Google nor me. Saturday, December 31, 11
  • 3. Learning Objectives & Observations How taxes, duties, etc. play a role in pricing Standardization of Apple’s Websites across the world Even in Europe the prices vary a lot The US is one of the cheapest countries to buy iPad 2 In China and Brazil, where iPad 2 is manufactured, the prices are higher than that in the USA Saturday, December 31, 11
  • 4. Australia US$ 589 Saturday, December 31, 11
  • 5. Austria US$ 620 Saturday, December 31, 11
  • 6. Belgium US$ 620 Saturday, December 31, 11
  • 7. Brazil US$ 884 Saturday, December 31, 11
  • 8. Canada US$ 508 Saturday, December 31, 11
  • 9. China US$ 586 Saturday, December 31, 11
  • 10. Denmark US$ 644 Saturday, December 31, 11
  • 11. Finland US$ 620 Saturday, December 31, 11
  • 12. France US$ 633 Saturday, December 31, 11
  • 13. Germany US$ 620 Saturday, December 31, 11
  • 14. Hong Kong US$ 500 (No Tax) Saturday, December 31, 11
  • 15. India US$ 556 Saturday, December 31, 11
  • 16. Indonesia US$ 517 Saturday, December 31, 11
  • 17. Ireland US$ 620 Saturday, December 31, 11
  • 18. Italy US$ 626 Saturday, December 31, 11
  • 19. Japan US$ 579 Saturday, December 31, 11
  • 20. Luxembourg US$ 589 Saturday, December 31, 11
  • 21. Mexico US$ 502 Saturday, December 31, 11
  • 22. Malaysia US$ 473 Saturday, December 31, 11
  • 23. Netherlands US$ 620 Saturday, December 31, 11
  • 24. Norway US$ 649 Saturday, December 31, 11
  • 25. New Zealand US$ 618 Saturday, December 31, 11
  • 26. Philippines US$ 548 Saturday, December 31, 11
  • 27. Portugal US$ 620 Saturday, December 31, 11
  • 28. South Korea US$ 552 Saturday, December 31, 11
  • 29. Singapore US$ 514 (Inclusive of 7% GST) Saturday, December 31, 11
  • 30. Spain US$ 620 Saturday, December 31, 11
  • 31. Sweden US$ 638 Saturday, December 31, 11
  • 32. Switzerland US$ 531 Saturday, December 31, 11
  • 33. Taiwan US$ 512 Saturday, December 31, 11
  • 34. Thailand US$ 501 Saturday, December 31, 11
  • 35. UAE US$ 571 Saturday, December 31, 11
  • 36. UK US$ 618 Saturday, December 31, 11
  • 37. USA US$ 499 Saturday, December 31, 11
  • 38. Vietnam US$ 562 Saturday, December 31, 11