1. Arvind
Kejriwal (AK)
Management analysis of
leadership
Dr Ashutosh Karnatak
Dt. 01.02.14

2. Management Analysis
SWOTAM Analysis
Strength
Weakness
Opportunity
Threat
Aspiration
Motivation

3. Strength
Individual Behavior
 Originality.
 Honesty
 Commitment
 Self-
belief
 Determination

4. Contd..



Not deterred by the opponent
Simplicity like Gandhi
Sacrificing
Educational & Professional Background


IIT Graduate
Civil Servant

5. Group Behavior
 Communications
 Inclusive
 Energy
Democracy
and Passion
 Cohesive
force

6. Weakness

Limited ideology

Wild promises

Morality vs Rigidity

No experience of politics

Lack of competencies of elected leaders

7. Opportunity
 Alternative
Politics than substitute
A
paradigm shift in politics – Corruption
and governance, emerging as the central
issue in the elections
 Politics
beyond beyond caste, creed and
color and which is beyond secular

8. Threat

Fracture in the party after the euphoria fades away

Infection of corruption in his party leaders

Not everyone can be an AK

Questions by other parties on non fulfillment of
promises

More Expectation , Less Execution

9. Aspiration
 Develop
leadership with a difference
 Establishing
leadership - AK wants to
establish himself as Massiha In India who
led the Movement “Corruption Hatao “
instead of Garibi Hatao

10. Motivation
 To
clean the system
 Getting

the support of the people
Internal satisfaction
 Developing
“Servitude”
a new leadership of

11. What makes him different
Differentiation Factors :

Party with difference in culture

Another difference is engaging with people “Aam Aadmi “ in real sense than
superficial

Name of party “Aam Admi” – Direct connecting with people

Educated leadership

Source of energy and passion - They have both these attributes which other
parties are trying to get.

The purpose is supreme - Their purpose is supreme in the eyes of the public
who are frustrated with the corruption and neglectful approach by the
respective government. AK caught it as an opportunity and took it forward
and got the result .

12. Risk Analysis




Lack of experience in governance
Real motive of the people joining AAP.
Scaling up – AK needs to identify his A team who
will help in scaling up the operations in the coming
general elections.
People Psyche - Everyone expects performance of
the government from the very first day. Although
for him, purpose has precedence over priority, but
he has to make it understand to the public that
when systems are in place the performance will
automatically follow.

13. Risk Factors ….

Cohesive Force: The cohesive factor in the party is the purpose i.e.
removal of corruption. It will work as an adhesive. But if leaders
forget this purpose, the party will tumble down there is no leader to
bind it.

Higher moral values – On one side it is the strength of the party but
on the other side it is the most risky aspect for the party because
people who are joining the party would also have to maintain
those values which is a tough task in the present value system

Health and time management of the leader - AK has to keep him
hale and hearty as he is the main gluing factor in the party. Further
he needs to optimally utilize his time for multi-tasking his roles as
party main leader, CM Delhi and Strategist for upcoming general
elections

14. Conclusion

Purpose of the party is very novel, will get popularity.

Has to take care that in the process man should not
overpower the Purpose.

Sustainable efforts are required to take the purpose further.

Cohesive factors in the party needs to be intact.

Being a new party scene, it needs to exert itself much more
than other established parties
“Think Positive & Help Others”

15. 



Needs to consolidate the gains made so far by
further strengthening the systems and procedures
and plugging the loopholes in the administrative
set-up.
Speed of change should not affect the quality of
change otherwise the effects will be like some
bubble, getting bigger and bigger until it collapses
out of its own weight and size.
AK should always remember the school lesson i.e.
slow and steady always win the race and now a
days consistency is also required in performance.
Attitude, Behavior, Competency and Discipline
(ABCD) in the party needs attention .

16. 



Should draw an action plan for next two years. Should not do haste
in action.
Delegation to be done to a competent person .
Report card of the Delhi Government should be published monthly
basis to start with and if required third part audit may be done .
Take care of his health as people don’t like unhealthy leader.



With this, AK who was a proper noun earlier has become adjective
Now he needs to have focus on objective, sound strategy, robust
internal process with adequate action plan by a competent team
aligned with the objective will lead him success and imbalance in
any one of these components will be abortive.