This document summarizes a public relations proposal for a new folding bicycle called the "superfast folding bicycle" being introduced by Cyclone Group of Industries. The summary describes the bicycle's key features of being lightweight, easy to carry and fold, affordable at Rs. 10,000, and having 4 gear facilities and disk brakes. It then outlines the target audiences of high and middle class individuals, tourists, young people and students. Finally, it discusses the proposed public relations practices of using advertisements, demonstrations and good customer service to attract attention and build trust in the new product.

1. Submitted by:
Ashutosh
Mona
Mridul
Ravina
Sweta
Submitted to:
Asst.prof Rashmi verma

2. INDEX…
 Introduction
 Product name
 Types of public
 Target audience
 P.R. Practices
 Reference

3. Introduction:
Cyclone group of industries presents superfast folding bicycle
This is the most flexible product ever in any cycle industry
with many features. A folding bicycle is a bicycle designed to
fold into a compact form, facilitating transport and storage.
When folded, the bicycle can be more easily carried into
buildings and workplace or on public transportation and more
easily stored in compact living quarters or aboard a car, boat
or plane.

5. Internal public
 All the member of organization
 Top management
 Middle management
 Lower management
External public
 Customer
 Vendor
 Dealer
 Media
 government

6. Target audience
 High middle class
 Middle class
 Tourist
 Youngster
 Student

7. P.R. Practices
To
Attract
attention
To win
belief
To impart
understanding

8. How to attract attention…
By
advertisement
By facility

9. By advertisement
 Television
 Newspaper
 Radio
 Advertisement on railway platform
 Air port
 Mobile message adv
 And mostly on tourism website

10. By facility
 By Provide trial facility(for 1hr)
 By provide additional feature
 safety kit
 Bag
 1 year free servicing

11. How to win belief
 By giving better quality
 By communicating with consumer
 Price according to quality
 By building brand image

12. How to impart understanding….
 Crisis Management
 Management the resource
 Maintaining good relation with external public and
external public

13. Why only
 Light weight
 Easy to carry
 Easy to pump tube
 With 4 gear facility
 Disk break
 Portable
 Price-Rs. 10000
bicycle

14. References….
 "The Folding Bike Solution". Transportation Alternatives. Retrieved 2013-06-06.
 "Bikes on Public Transport". Transport for London. Retrieved 2013-06-06.
 "The History of the Folding Bike". The folding Cyclist. Retrieved 2013-06-06
 "Why choose a folding bike?". A to B Magazine. Retrieved 2013-06-06.