Social Marketing 2010 Trends To Watch Out For Ashok Lalla
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Social Marketing 2010: Trends to Watch Out For
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Social Marketing 2010 Trends To Watch Out For Ashok Lalla
- 1. Social Marketing 2010: 10 trends to watch out for
- 2. #1.brands adopting the new www & reaching out to consumers whatever, whenever, wherever they are.
- 3. #2.brands discovering their Unique Social Personality (usP) and making it the basis of consumer interactions.
- 4. #3. creating brand momentum by focusing on the moments, instead of trying to be momentous.
- 5. #4.Brand Tweetology – the art of creating consumer-brand chemistry 140 characters at a time.
- 6. #5.recognition that the social media of the future is people. Not websites, applications or widgets.
- 7. #6.encouraging conversations through emotional appeal, not chasing conversions through sales spiel.
- 8. #7.Opportunity to socialize (OTS) & return on Involvement (ROI) becoming the new measures of success.
- 9. #8.Sociability Quotient becoming the new marketing currency of brands.
- 10. #9.Digital moving from peripheral to central in marketing planning.
- 11. #10.convergence of traditional marketing wisdom with social marketing smarts.
- 12. Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla