PubCon NOLA: Online Marketing Tools and Resources

www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Presented by Ashley Ward |March 18, 2014
Don’t Be A Fool– Use These Tools
bit.ly/PubConNOLA
DOWNLOAD
this presentation
online
marke+ng

tools

thunderseo.com/blog
@semplicitamrkt
FIRST OFF – Who Am I?
linkd.in/ashleyward90
ASHLEY WARD
Social Media Specialist
follow
along on
Twitter!

social

media

tools

Social Media Management
schedule
posts

monitor
engagement

track
brand
keywords

report
analy6cs

help me!

Discover Who Is Really Interacting With You
detailed
demographics

Use Hootsuite To Monitor Brand Mentions

Track Your Social Progress

track
your
website
traﬃc

monitor
how
many
clicks

each
link
receives

customize
your
link
name

bit.ly/isreallyfun

include
your
UTM

parameters


track
how
many
visits
you
receive
from
sources
using
acquisi6on

analyze
how
many
visits
you
receive
from
social
networks

examine
your
main
referral
sources

content

tools
2

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bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla bla,
bla bla, pubcon, bla, bla, bla, bla, bla bla, bla bla, bla, bla,
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bla, bla, bla, bla, bla, bla, bla, nola, bla, bla, bla, bla bla, bla
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bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, hungover,
bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla,
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bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla, bla, bla,
bla, bla, surfboardt, bla, bla, bla, bla, bla, bla, bla, bla, bla,
Bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla!

Never Run Out of Content Ideas


create
and
answer
ques6ons
for
your
industry

get
blog
ideas
from
ques6ons
being
asked

a@ract
your
speciﬁc
demographic

Find Content Through Questions
Question
Answer


track
and
measure
what
people
are
saying
about
your
brand

receive
a
real-‐6me
feed
to
follow

Stay Ahead of The Game

PHOTOS

crea6ve
commons
gives
you

photos
to
use,
without
the

lengthy
copyright
fee

collect
and
compare
data,

as
well
as
enjoy
access
to

their
popular
image
library

Accompany Content With Compelling Photos
(without the copyright fees)!
!

Reverse Image Search To Check Your Photos!
reverse
image
search
to
check
where

your
image
originally
came
from

discover
how
the
image
is
being

used,
if
modiﬁed
versions
of
the

image
exist,
or
if
there
is
a
higher

resolu6on
version

DELETE

DELETE

DELETE

DELETE!
DELETE
DELETE
DELETE!
DELETE
DELETE
DELETE!
DELETE
DELETE
DELETE
DELETE

project

management

3

No Organization=Stressed Employees

Stressed Employees=Unproductivity

Stressed & Unproductive Employees=Office Fires

Keep Your Team Organized & Efficient

manage
several
campaign
to-‐do’s
from
one
place

track
employee
hours
spent
on
each
project

share
projects
and
documents
with
clients

Organize Illustrations, Campaigns and Tasks

I Will Use Google Before Asking Dumb Questions

EVERYTHING
stay
organized
with

Google
Calendar

stay
connected
with

Google
Alerts

stay
on
top
of
everything

with
Google
Drive
so many
options!

stay
up-‐to-‐date
with

Google
Sites

TOOL
USE
PRICING

sprout
social
social
monitoring
$40/mo,
$60/mo,
$100/mo
per
user,

hootsuite
social
monitoring
basic-‐free,
pro-‐
$8.99,
enterprise

bit.ly
short
links
free

google
analy6cs
tracking
free

quora

content
development
free

inboxq

content
development
free

content
idea
generator

content
development
free

ﬂikr

photos
varies

sum
all

photos
currently
beta
stage,
no
fee

basecamp
project
management
$20-‐$150
monthly
or
$3,000
annual

trello
project
management
Free

trackur
tracking
Basic-‐
$97,
Premium-‐
$197,
Ul6mate-‐
$447

raﬄecopter

social
contests
Basic-‐
$7.99,
Business-‐
$59.99

source
metrics
e-‐commerce
tracking
Quote

ONLINE MARKETING OPTIONS

http://bit.ly/
pubcontools

bit.ly/PubConNOLA
DOWNLOAD
this presentation
thunderseo.com/blog
@semplicitamrkt
linkd.in/ashleyward90
ASHLEY WARD

Q&A
Social Media Specialist


Facebook
developer-‐
h@ps://developers.facebook.com/products

Hootsuite-‐

h@p://spinnakr.com/blog/brand-‐marke6ng/2013/02/the-‐15-‐cutest-‐startup-‐spirit-‐animals-‐of-‐all-‐6me/

the
office-‐
h@p://throughtwoblueeyes.wordpress.com/tag/the-‐office-‐gifs/

Flikr-‐
h@p://www.flickr.com/photos/ama@hews/265648198/sizes/m/”

Sum
All-‐
h@p://sum.al/TEHW

Sum All logo-‐
h@p://www.prweb.com/releases/2012/5/prweb9520493.htm

inlatest.com-‐
h@p://inlatest.com/20101101196/promoted-‐tweets

Social
Media
Delivered-‐
h@p://www.socialmediadelivered.com/2012/05/18/top-‐20-‐social-‐media-‐management-‐tools/

Drunk
In
Love
Beyone-‐
h@p://www.2dopeboyz.com/2013/12/13/beyonce-‐drunk-‐in-‐love-‐jay-‐z/

Beyonce-‐
h@p://thedistantlife.tumblr.com/post/60628528041

Boho
Bedroom-‐
h@p://www.pinterest.com/pin/188377196887919100/

Elegant
Bedroom-‐
h@p://media-‐cache-‐ec0.pinimg.com/originals/01/81/68/0181685503da86b1cf7d584192ddc71a.jpg

Bart
Simpson-‐
h@p://sharp-‐developer.net/Fun/Bart-‐Ques6on.aspx

Office
Space-‐
h@p://aidthoughts.org/?p=887

Office
Space
Stapler-‐

h@p://www.nbcbayarea.com/blogs/prop-‐zero/Jerry-‐Brown-‐Stapler-‐Printer-‐Ballot-‐Ini6a6ve-‐Pe66ons-‐Circulators-‐Signature-‐
Gathering-‐144679465.html

Office
Space
Fire-‐
h@p://k6sma6cs.wordpress.com/2008/03/22/office-‐space-‐by-‐judge-‐1999/

Image Source

PubCon NOLA: Online Marketing Tools and Resources

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PubCon NOLA: Online Marketing Tools and Resources