http://confabevents.com/events/higher-ed-2013/program/managing-student-generated-content What happens when a staff person decides to mentor and empower students to become social media ambassadors? Social media projects at colleges and universities are most successful when staff and students share roles and responsibilities. This session will cover the importance of why it’s critical to train your student staff to be leaders, not simply to complete assignments. Ask yourself: If you left tomorrow, could they step into your role? In this talk a staff mentor and two students will walk through the value of student-generated content, presenting tools and best practices for content generation, curation, and project management. Learn how to foster a student team that works hard, pushes the envelope, and loves their job. Navigate the fine line between freedom to play and meeting your goals. Explore pitfalls, best practices, and the unexpected oddities of working with students who eat/sleep/breathe social media.

1. MANAGING
student-generated
CONTENT

2. Hello.
@ashley_budd
Social Media Strategist
Cornell University
Alumni Affairs &
Development

4. Hello.
@ashleyhenn
Assistant Director
Rochester Institute of
Technology
Undergraduate Admissions

6. 2003

7. 2007

10. In 2003 social media =

11. In 2003 social media = BOYS

13. So. Many. Boys.

16. In 2004 Facebook = BOYS

17. In 2004 Facebook = BOYS

22. $1-TRILLION
in student debt - and the worst job market in years.
12th
Rank of United States in
college degrees held by 25-to
34-year olds. Down from No. 1.
Increase in the number of
new students enrolled
in for-profit colleges.
236%

25. breaking the
RULES

26. asking for
forgiveness
instead of
permission

27. Freedom
power
responsibility

28. 2007
2008
2009
2010
Blogs
Twitter and Facebook pages
First “class of” Facebook group
5 RIT Students project launch

31. Admissions offices
are at their best
when they are finding
BEST-FIT STUDENTS
for the university.

32. ashley’s army

34. @RIT_Tanner
Communications
Web Design & Dev
Public Relations
Student Leadership
@RIT_Erin
Journalism
Digital Business
Creative Writing
Higher Education

37. Advisor
Undergraduate Admissions
Captain
Content
Lead
Graphics &
Photography
Captain
Innovation
Lead
Blog Storyteller
Lead
Lead
Lead
Video Editor
Video Storyteller
Special Projects
& Events
Storytellers
Storytellers
Blog
Video

45. Freedom
power
responsibility

58. #hireme

59. Thank you!