2012 May UiGathering: Design and Communication in Co-creation (by Ian Jang)
Shenzhen Keynote Lecture
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2. Ashley Hall – Department of Innovation Design Engineering, Royal College of Art, London How to Invent a course for innovators & their innovations Diplomat design Furniture today Shenzhen city of innovations
3. Ashley Hall – Department of Innovation Design Engineering, Royal College of Art, London 如何设计与创新 创新课程 & 创新 Diplomat 设计 当今家具 深圳,创新之都
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5. Backgrounds Mechanical Engineering Aerospace Electrical Engineering Materials Science Architecture Fine Art Sociology Physics Computer Science Industrial Design Product Design Product Design Engineering 3D Design Design & Technology Accounting Business Economics Aeronautics & Astronautics Graphic Design Countries India Pakistan Iran Canada United States China Korea Japan Mexico Argentina Australia New Zealand Singapore Poland Hungary Serbia France Spain Portugal UK Germany Austria Italy Turkey Greece Thailand Holland Denmark Norway Design Engineering Diverse
12. Cultural transfer too strong: Products not culturally ‘accessible’ to an export market Cultural transfer too weak: Generic products Lack of regional identity Solution: Balance generated by interaction between Ghanain and RCA students to moderate cultural design features Cultural transfer in product design
17. EXP Foundation level investigation of new innovations for future commercialisation Design, science and research methods combined Projects must have a view to commercial exploitation Output: Advanced design centres, incubators, Startups & research 新的探索与研究,为将来的商业化创新设计奠定基础 设计,科学和设计研究的结合运用 项目必须具备商业的可实施性 输出:超前的设计中心,孵化器,启动 & 研究
21. IDE Research New cluster focussed on Chinese design, culture and branding + PhD’s looking at cultural transfer between Chinese tradition and consumer products
22. IDE 的设计研究 新的研究重心:中国设计,中国文化和品牌设计 博士生( PhD )研究项目:中国传统与消费产品间的文化转化和应用
30. Creative London London is a creative capital Very little support for design No obvious blueprint Hackney 110 Languages 50,000+ artists and designers Cultural rich mix
32. Shenzhen: City of Innovation World’s biggest manufacturing region OIM – Original innovative manufacturing Unusual things together Fuzzy borders Inter-disciplinary
33. 深圳:创新的城市 全球最大的生产基地 OIM – Original innovative manufacturing (原创创新产业之) Unusual things together (特有的融合) Fuzzy borders (模糊的边界) Inter-disciplinary (交叉学科)