Exploration Project- for Public Relations

1. SNAPCHAT FOR
BUSINESS
By: Ashley Bailey
PR in Agriculture
November 5, 2014

2. SNAPCHAT
 Snapchat is a photo messaging app
 Users can take photos and videos, then add drawing and text,
then send said “snap” to a list of friends
 Users can also set a time limit for their photos to be viewed, once
viewed they are deleted.

3. SNAPCHAT INFO
 As of May 2014 users were sending 700 million photos and
videos per day!!
 As of June 2014 “stories” were viewed 1 billion times per day.

4. HOW IT CAN BE USED
 As of October 2014, Snapchat has started putting advertisements
on Snapchat.
 The good thing about these advertisements is that they aren't
banner ads but, ads incorporated into “Recent Updates” on
Snapchat
 These ads may or may not interest the user and you have a
choice to watch them
 Never will these ads go into personal snaps or videos

5. SNAPCHAT THE NEXT BIG THING
 Researchers believe that Snapchat is going to continue to grow
and expand.
 So why advertise on Snapchat?
 Snapchat has millions if not billions of users
 Ads are brand new to Snapchat, so be the leading force
 These advertisements aren't in your face, but they are there for a full
24 hours

6.  To the right is where the advertisement
would go, it would even say it was sponsored!!!
 So next time you look at your marketing
plan consider Snapchat!

7. SOURCES
 http://www.theverge.com/2014/6/20/5827666/snapchat-stories-bigger-
than-snaps-electric-daisy-carnival
 http://adage.com/article/digital/snapchat-discussing-ad-type-similar-
live-tv/295700/
 http://www.washingtonpost.com/blogs/style-blog/
wp/2014/10/19/and-the-first-advertisement-on-snapchat-is/
 http://blog.snapchat.com