3. Importance of Social Media
Social media has given us great ways to protect and build our digital
reputations. Today we have the ease of searching conversations,
the ability to set alerts to help us monitor our names, the constant
availability of learning opportunities and more ways to
communicate and interact with others. All of these tools, which
were not available just a few years ago, now make it possible for us
to be proactive in maintaining, building and protecting your
personal brand and help spread word-of-mouth about our books.
4. Importance of Social Media
Developing a personal brand takes time, but the good news is that
the tools are free and you already have the expertise in your field.
Social media now allows you to share your knowledge and build a
following. Once you "know” your readers you'll have a lot more
control over your career and will be able to promote not just your
books but also your apps, conferences, videos, webinars, websites
and more. Your personal brand will make you more valuable to your
publisher and agent as well.
5. Facebook
Do I need to be on Facebook? Quick answer is yes. Facebook has
500 million users worldwide. Together they are creating a
community of savvy consumers, connecting with friends, family,
co-workers and acquaintances to share advice, information and yes,
recommendations. More than 30 billion pieces of content (web
links, news stories, blog posts, notes, photo albums, etc.) is shared
each month. People on Facebook read books and tell their friends
and colleagues about books. Engaging on Facebook also allows you
to be closer to your fans and prospective readers.
6. Twitter
If you are hesitant to join Twitter, you are not alone. However, we
want to encourage you to give it a shot. People on Twitter are very
generous with their time and knowledge. Yes, you will spend time
on Twitter that you already don't have, but you will also learn things
that will make you more valuable, smarter and "in the know.” You
can use Twitter to provide links to your blog posts, media events
and reviews. The best advice is to spend time just observing and
seeing what others are doing before posting much yourself. There
are people you already know and now you can follow them on
Twitter.
7. Some interesting facts
• 27% of total U.S. internet time is spent on social networking sites
• 15% of total U.S. mobile internet time is spent on social networking sites
• Social media produces almost double the marketing leads of trade shows,
telemarketing, direct mail, or PPC
• Social media lead conversion rates are 13% higher than the average lead
conversion rate
• 21% of marketers say that social media has become more important to their
company over the past six months
• 74% of all marketers say Facebook is important to their lead generation
strategies
• Companies that generate more than 1,000 Facebook Likes also receive nearly
1,400 website visits a day. (Source: HubSpot) Tweet this stat!
• 52% of all marketers have found a customer via Facebook in 2013. On Facebook,
brand posts get half of their reach within 30 minutes of being posted.
8. Some interesting facts
• 85% of fans of brands on Facebook recommend brands to others, compared to 60% of
average users
• 43% of all marketers have found a customer via LinkedIn in 2013
• 36% of all marketers have found a customer via Twitter in 2013
• HubSpot customers with over 1,000 Twitter followers generate more than 800 new website
visitors a month
• 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average
internet population
• 25% of consumers who complain about products on Facebook or Twitter expect a response
within 1 hour
• Women are more likely than men to regularly check out a brand's social page (48% vs. 43%)
• 23% of marketers are investing in blogging and social media this year, a 9% increase from
2012
9. Contact Us
Find us on Web
Us
Mail
www.flitwebs.com
info@flitwebs.com
Call us
+91-9460232457
www.facebook.com/flitwebs
+91-9001166689
Follow our tweets on Twitter
Circles
Become our fan on
Facebook
Add us to your Google+
10. Contact Us
Find us on Web
Us
Mail
www.flitwebs.com
info@flitwebs.com
Call us
+91-9460232457
www.facebook.com/flitwebs
+91-9001166689
Follow our tweets on Twitter
Circles
Become our fan on
Facebook
Add us to your Google+
