4. • P&G is an American global corporation based on
manufacturing a wide range of consumer goods
• As of 2008 6th largest company by market capital
and 14th largest by profit
• the company moved into other countries in terms
of manufacturing and product sales
• On a global basis P&G is USD 82Bn company
COMPANY OVERVIEW
6. • “Be and be, recognised as the best
consumer products and services company in
the world’’
VISION
7. • “We will provide branded products and services of
superior quality and value that improves the life of
the world customers, now and generations to
come’’
Mission
10. • Their key strategies are as follows:
Delight the consumer with sustainable innovations that
improve the environmental profile of their products
Improve the environmental profile of P&G’s own
operations
Improve children’s lives through P&G’s social
responsibility programs.
STRATEGIES
11. • Transformative innovations based on performance
breakthroughs (i.E olay pro-x)
• Sustaining innovations to improve on existing products
(i.E gillette fusion)
• Disruptive innovations that bring high-end services to
mass markets (i.E crest white strips)
INNOVATIVE PRACTICES
12. • DETERGENTS----TIDE,ARIEL
• HEALTH CARE---VICKS RANGE OF
PRODUCT,WHISPER
• BEAUTY CARE----OLAY
• HAIR CARE------PANTENE, HEAD AND
SHOULDERS
• DEVICES----DURACELL
• ORAL CARE----ORAL B TOOTHBRUSHES
• AIRCARE----AMBI PUR
• MALE GROOMING----OLD SPICE,GILLETTE
RANGE OF PRODUCTS
PRODUCT LINE
13. • Fastest growing company in the country
• P&G is eyeing at an explosive growth through
whitespace entries
• P&G India is a USD 1.2Bn company today and is
planning to be a USD 3Bn company by 2015
CURRENT SCENERIO
14.
15. COMPANY OVERVIEW
•Hindustan Unilever Limited (HUL) s India's largest consumer
goods company based in Mumbai,
•It is owned by the British-Dutch company Unilever which controls
52%
• HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories
•It Owns Major Brands in India in product lines such as food brands,
personal care brands, Home care brands and water purifier brands
18. Unilever's mission is to add Vitality to life.We
meet everyday needs for nutrition, hygiene, and
personal care with brands that help people feel
good, look good and get more out of life.
MISSION
21. • Focuses on short supply chain for distribution.
• Building markets and building brands
• Launch brands when innovation pipeline is full
• Uses Direct selling channel, franchisee to reach
everyone
STRATEGIES
22. • Project Shakti, partnership with Self help groups of
Rural women & covers 5000 villages in 52 districts in
different states .
• Appointed 6000 Sub-stockists that directly covers
about 50,000 villages & 250 million customers .
• Integrate Economic, Environment & Social
objectives with Business agenda.
STRATEGIES FOR RURAL INDIA
23. • Research and development (R&D) is the home of
breakthrough technology for bigger, better, faster
innovations.
• Launches Comfort one Rinse
• HUL features in Forbes World’s most innovative
companies and ranked 12th
• 1st prize at FICCI Water Awards 2012
INNOVATIVE PRACTICES
24. PRODUCT LINE
Hindustan unilever ltd
Personal wash
Lux, lifebuoy, dove
Pears, rexona, breeze,
Laundry
Surf excel
Wheel
sunlight
Skin care
Fair & lovely
Ponds
vaseline
Hair care
Sunsilk
Clinic
Oral care
Pepsodent
closeup
Deodorants
Axe
rexona
Color cosmetics lakme
ayurvedic ayush
25. • Promotion creates value for HUL
• HUL bagged 13 coveted awards at EMVIES 2012
media awards held on 3rd September 2012
• It also won 4 coveted awards at the Spikes Asia
awards 2012 held on 18th September 2012
• Spending on ads has increased from 14.5% to 14.8%
CURRENT SCENERIO
26. • Sales have Increased :
Personal products - 20 %
Beverages – 9%
Processed foods – 18.5%
Ice Creams – 31%
• HUL takes cut in margins to persist with Ad spend
CURRENT SCENERIO
30. Sustain ITC’S position as one of India’s most
valuable corporations through world class
performance, creating growing value for the
Indian economy and the company’s stakeholders
VISION
31. To enhance the wealth generating capability of
the enterprise in a globalizing environment,
delivering superior and sustainable stakeholder
value
MISSION
34. • ITC's diversified status originates from its corporate strategy aimed
at creating multiple drivers of growth anchored on its time-tested
core competencies:
• unmatched distribution reach
• superior brand-building capabilities
• effective supply chain management
• acknowledged service skills
STRATEGIES
35. • Some of the expensive solutions are being deployed
to overcome these challenges.
• These are: -
Power back-up through batteries charged by solar
panel
Mobile choupals
E-choupal
INNOVATIVE PRACTICES
37. Food & Beverages
1. Sunfeast Milky Magic
2.Sunfeast Marie Light
3. Mint-O
4. Sunfeast Dark Fantasy
5. Sunfeast Bourbon
6. Bingo Chips
7. Sunfeast Yippie
8. Bingo Mad Angles
9. Bingo Tedhe Medhe
Product line
38. • Entering into less competitive or unexplored
markets
• Distribution network
• Market differentiation
• Leveraging technology
• Variety in offerings
• Extensive advertising
• Quality product
Current scenerio
39. Comparative Analysis
Sr.no Particulars P&G HUL ITC
1 Market
Capitalisation
79525 1177272 2136126
2 Revenue 10018 221163 251738
3 Net Income 1508 2691 6162
4 No of Employees 10000 16500 13000
5 Products Household &
Personal
Products
Food, beverage
cleaning
agents and
personal care
product
Cigarettes/
Tobacco and
personal
products
6 Headquarters Mumbai Mumbai Kolkata
7 Current Share Price 2449 544 271
