2. Tata motors Established in 1945. India’s largest automobile company. Leader in commercial vehicle sector. Top 3 in passenger vehicles. World’s 4th largest truck manufacturer. World’s 2nd largest bus manufacturer. 23000 employees. Tata motors shares were issued in 22-Jul-1998, at a face value of Rs.10.
3. Tata motors has Auto Manufacturing & Assembly plants in India at Jamshedpur Pantnagar Lucknow Ahmedabad Pune As well as in Argentina South Africa Thailand
4. Developments from 1945 to 2009 In 1948 steam road roller introduced in collaboration with Marshall Sons (UK). In 1954- Collaboration with Daimler Benz AG, West Germany, for manufacture of medium commercial vehicle. 1959- Research and Development Center set up at Jamshedpur.
5. 1977- First commercial vehicle manufactured in Pune. 1983- Manufacture of Heavy Commercial vehicle. 1986 – Production of 1st light commercial vehicle TATA 407, indigenously designed followed by TATA 608.
6. 1991 – Launch of indigenous passenger car 1st Tata Sierra. One millionth vehicle rolled out. 1994 – Launch of Tata Sumo, the multi utility vehicle. 1995 – Mercedes Benz car E220 launched. TATA SIERRA TATA SUMO
8. 2,00,000th Indica rolled out. Launch of the Tata Sumo ‘+’ series. Tata signed a product agreement with MG Rover of UK. 2003 – On 29th July, J.R.D Tata’s birth anniversary, Tata Engineering becomes Tata Motors Limited. 2004 – Tata Motors & Daewoo Commercial Vehicle Co Ltd, sign investment agreement and completes acquisition of Daewoo Commercial vehicle company. Tata Daewoo commercial vehicle co ltd (TDCV) launches the heavy duty truck ‘Novus’ in Korea.
9. 2005 – Sold 5,00,000 passenger cars. The power packed Safari Dicor launched. Tata Ace, India’s first mini truck launched. 2006 – Tata motors vehicle sales in India cross 4 million mark. Indica V2 Xeta launched. TATA ACE
10. 2008 – Tata Motors unveils its people’s car, Nano at the 9th Auto Expo in Delhi. Tata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover.
11. 2008 - Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil. Tata MarcoPolo released this low-floor bus in India and now it is widely used as public transport in Delhi, Mumbai, Bangalore and Lucknow. 2009 – Tata has set up a plant in Sanand, Gujrat for the manufacturing of Nano. 2009 – First Nano car rolled out.
20. Interpretation The share value of Tata Motors declined in 2008 due to recession. The share price of Tata Motors declined from Rs 824.1 to Rs 191.9. Share prices again started increasing in 2009, it increased from Rs 189 to Rs 799.6. Another reason for the decline in the share price of Tata Motors in 2008 was the controversy of Singur, West Bengal Nano plant.
21. Reason for choosing tata motors It is ranked as 19th largest automaker in the world based on 2007 figures. It is 2nd largest manufacturer of commercial vehicle in the world. Tata Motors is a dual- listed company traded both on both the Bombay stock exchange as well as New York stock exchange.
