Innovation Strategy road map for RIM

1. RIM
 Breaking Barriers
 A Bigger & Better
Solution
 Driving
Shareholder Return
 Impacting the
World

2. Introduction
Innovative breakthrough
we looked at new ways of capturing
value
by offering new real options and
leveraging RIMs past and current competencies
Growing Developing Markets
Decreasing technology costs
Decreasing Food Levels globally

3. Various Ideas
LICENSING
BBM & Mobile
Secure device
Network as
work
tool
Agriculture Micro -
Micro- Finance
finance

4. SUMMARY
Key Insight Increasing developing markets; lack of technology;
increasing food shortage. Small farms are small
businesses, and they tend to be an underserved market.
Value Tailor blackberry to meet the business needs of farmers.
Proposition Point of sale device, with bio metric capability.
Under the secure blackberry network, offer farmers
Concept more services than just email and calling. Services:
Description micro financing, simple commodity market reports,
access to groups to negotiate prices.
Market Size 119.38 Farmers in the world (CIA fact-book)
Farmers will have to increase their production 70% to
keep up with the population growth rate
Fremium, additional services; Fees: for Micro financing.
Business Model Sell / lease…devices / software & research to
institutions, networks & final consumer
Action Plan Ready to start Tomorrow!

5. The Concept

6. The Concept

7. The Concept

8. The Concept

9. The Concept

10. The Concept

11. The Concept

12. The Concept

13. The Concept

14. The Concept

15. The Concept
Microfinance Platform For
Agriculture
Lack of Finance, Access to
Information, Economic
growth, Rural Development
Mobile Banking tools; Apps
& Life Tools

16. The Concept
Links to microfinance,
communities, commodity
markets, governments, banks
Provide analytics and
research services to Partners
Valuation of $1.5Billion
Revenue in 1 year

17. Uncertainty
Exclusiveness
of
Band Width Microfinance
Institutes

18. Action Plan
Research • Time:
2 Months
Studies
•Who: R&D
Product • Time:3 Months
Development • Who: R&D
• Time: 3 Months
Test • Who: Local RIM offices
Prototypes • Where: Bangladesh,
Uganda, Mexico
• Time: 1 Month
•Who:
Share Management
Testimonials
•Where: UN /
World Bank
•Microfinance
institutes
LAUNCH
•Government
•Co-ops
8 to 12 months

19. Questions