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Submitted To:
Prof. Hemant Purandare
Submitted By :
Asams V.K
13BSP1195
Section G
2013-2015
DELHI ELECTION 2013
The Delhi Legislative Assembly election will be held on 4 December 2013 with the
result being announced on 8 December.
 Contesting parties and their leaders
NAME : Arvind Kejriwal Sheila Dixit Harsh Vardhan
PARTY : AAP INC BJP
DISTRICT : New Delhi New Delhi Krishna Nagar
Campaigning of Kejriwal
He is giving important on Five aspects, which his party felt that people of Delhi really
need these things. They are given below
1) Women Safety
2) Electricity Price
3) Education and Health
4) Drinking Water Problems
5) Janlokpal Bill
Slogan and Symbol
Slogan
Symbol
His slogan and symbol completely
showing that, they need to
eliminate corruption from society
Channels for His Communication
 Out door ads
Speech in public space
Face book
Titter
YouTube
Printed Gifts
Website
Printed Gifts
Out door Ads
Speech
Twitter
https://www.youtube.com/watch?v=JbC2sI4SVcQ
https://www.youtube.com/watch?v=qRC6Rato5U4
YouTube
Face book
Fund collection
through online
Providing a option to visitor
to become an evangelist
Party
Website
Various options for viewer to
response their problems, idea
and support.
Commit to vote is for
predicating the votes before
election, which give them an
idea about end result.
(www.aamaadmiparty.org)
Ads in other websites
(https://www.thunderclap.it/all)
“Kejriwal In Mobile Game”
 Game name “Aam Admi
Runner”
 Launched by Greedygame
Media this week, players help
activist-turned-politician Arvind
Kejriwal navigate the streets of
New Delhi wielding a broom, the
election symbol of his fledgling
political party.
Perfect example for product placement in Indian Politics
Campaigning Against Opposite Parties Through
Online
Campaign With Rock Stars
Out Door campaign including music, which give more joy for campaigning
It leads to increase in audience number
Donation Details up to 1/12/2013
Total Donation Till Date : Rs.200,576,631.54
TOP SIX DONOR COUNTRIES(IN RS.)
Amount
INDIA 140,084,943.38
UNITED STATES 21,717,815.00
HONG KONG 11,479,303.00
UNITED ARAB EMIRATES 6,295,317.00
SINGAPORE 5,872,596.16
UNITED KINGDOM
3,858,203.00
This data is as on 01 Dec 2013 22:17:23
Sources:
(http://www.aamaadmiparty.org/donation-list)
 End result campaign
Communication Strategy of A

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Communication Strategy of A

  • 1. Submitted To: Prof. Hemant Purandare Submitted By : Asams V.K 13BSP1195 Section G 2013-2015
  • 2. DELHI ELECTION 2013 The Delhi Legislative Assembly election will be held on 4 December 2013 with the result being announced on 8 December.  Contesting parties and their leaders NAME : Arvind Kejriwal Sheila Dixit Harsh Vardhan PARTY : AAP INC BJP DISTRICT : New Delhi New Delhi Krishna Nagar
  • 3. Campaigning of Kejriwal He is giving important on Five aspects, which his party felt that people of Delhi really need these things. They are given below 1) Women Safety 2) Electricity Price 3) Education and Health 4) Drinking Water Problems 5) Janlokpal Bill
  • 4.
  • 5. Slogan and Symbol Slogan Symbol His slogan and symbol completely showing that, they need to eliminate corruption from society
  • 6. Channels for His Communication  Out door ads Speech in public space Face book Titter YouTube Printed Gifts Website
  • 9. Face book Fund collection through online Providing a option to visitor to become an evangelist
  • 10. Party Website Various options for viewer to response their problems, idea and support. Commit to vote is for predicating the votes before election, which give them an idea about end result. (www.aamaadmiparty.org)
  • 11. Ads in other websites (https://www.thunderclap.it/all)
  • 12. “Kejriwal In Mobile Game”  Game name “Aam Admi Runner”  Launched by Greedygame Media this week, players help activist-turned-politician Arvind Kejriwal navigate the streets of New Delhi wielding a broom, the election symbol of his fledgling political party. Perfect example for product placement in Indian Politics
  • 13. Campaigning Against Opposite Parties Through Online
  • 14. Campaign With Rock Stars Out Door campaign including music, which give more joy for campaigning It leads to increase in audience number
  • 15. Donation Details up to 1/12/2013 Total Donation Till Date : Rs.200,576,631.54 TOP SIX DONOR COUNTRIES(IN RS.) Amount INDIA 140,084,943.38 UNITED STATES 21,717,815.00 HONG KONG 11,479,303.00 UNITED ARAB EMIRATES 6,295,317.00 SINGAPORE 5,872,596.16 UNITED KINGDOM 3,858,203.00 This data is as on 01 Dec 2013 22:17:23 Sources: (http://www.aamaadmiparty.org/donation-list)
  • 16.  End result campaign