First Political Branding in India

1. Submitted To:
Prof. Hemant Purandare
Submitted By :
Asams V.K
13BSP1195
Section G
2013-2015

2. DELHI ELECTION 2013
The Delhi Legislative Assembly election will be held on 4 December 2013 with the
result being announced on 8 December.
 Contesting parties and their leaders
NAME : Arvind Kejriwal Sheila Dixit Harsh Vardhan
PARTY : AAP INC BJP
DISTRICT : New Delhi New Delhi Krishna Nagar

3. Campaigning of Kejriwal
He is giving important on Five aspects, which his party felt that people of Delhi really
need these things. They are given below
1) Women Safety
2) Electricity Price
3) Education and Health
4) Drinking Water Problems
5) Janlokpal Bill

5. Slogan and Symbol
Slogan
Symbol
His slogan and symbol completely
showing that, they need to
eliminate corruption from society

6. Channels for His Communication
 Out door ads
Speech in public space
Face book
Titter
YouTube
Printed Gifts
Website

7. Printed Gifts
Out door Ads
Speech

8. Twitter
https://www.youtube.com/watch?v=JbC2sI4SVcQ
https://www.youtube.com/watch?v=qRC6Rato5U4
YouTube

9. Face book
Fund collection
through online
Providing a option to visitor
to become an evangelist

10. Party
Website
Various options for viewer to
response their problems, idea
and support.
Commit to vote is for
predicating the votes before
election, which give them an
idea about end result.
(www.aamaadmiparty.org)

11. Ads in other websites
(https://www.thunderclap.it/all)

12. “Kejriwal In Mobile Game”
 Game name “Aam Admi
Runner”
 Launched by Greedygame
Media this week, players help
activist-turned-politician Arvind
Kejriwal navigate the streets of
New Delhi wielding a broom, the
election symbol of his fledgling
political party.
Perfect example for product placement in Indian Politics

13. Campaigning Against Opposite Parties Through
Online

14. Campaign With Rock Stars
Out Door campaign including music, which give more joy for campaigning
It leads to increase in audience number

15. Donation Details up to 1/12/2013
Total Donation Till Date : Rs.200,576,631.54
TOP SIX DONOR COUNTRIES(IN RS.)
Amount
INDIA 140,084,943.38
UNITED STATES 21,717,815.00
HONG KONG 11,479,303.00
UNITED ARAB EMIRATES 6,295,317.00
SINGAPORE 5,872,596.16
UNITED KINGDOM
3,858,203.00
This data is as on 01 Dec 2013 22:17:23
Sources:
(http://www.aamaadmiparty.org/donation-list)

16.  End result campaign