1. Presented by Alanna Graboyes & Judith Watson
March 20, 2012

2. In 1962 –
Marshall McLuhan
“Marshall McLuhan - The World is a Global Village (CBC
TV)” YouTube.com. 29 March 2009. healthcarefuture. 31
January 2012
<http://www.youtube.com/watch?v=HeDnPP6ntic&feature=yo
utu.be>.

3. • Herbert Marshall McLuhan, 1911 -1980
• Canadian educator, philosopher, and
scholar, Professor of English literature, literary
critic, and a communication theorist.
• McLuhan's work is viewed as one of the
cornerstones of the study of media theory.
• He wrote about the Global Village (1962)which
“predicts” the evolution of the World Wide Web*
thirty years before it was invented.
*first coined in 1990

4. ability to
“Media Literacy is the
access, analyze, evaluate and create
media in a variety of forms.”
 CONTENT FIRST – PRODUCTION LATER
 Experiential: turning research into a product
utilizing the various media formats (e.g.
Prezi, Photostory, Moviemaker, ……..)

6. According to the ASCD publication, T+D Magazine
(Training and Development) …..
“One of the critical skills for workforce 2020
is new media literacy: leveraging, critically
assessing, and developing content using new
media forms”.
“Critical skills for workforce 2020: the institute for the future teamed up with the University of Phoenix Research
Institute to identity the following skills, in light of several current economic drivers, that will be needed to thrive
in the workplace." T+D Sept. 2011: 19. Academic OneFile. Web. 1 Feb. 2012.

8. No. Based on our observation students believe all
their answers to their research lie in:
1 site or from
1 magazine article or from
1 book or from one of their favorites
1 encyclopedia (Wikipedia)
Most of the time diverse formats are not used OR
are the sources critically evaluated.
Their products become a babble of information.

9. Bias
Format of information (unique qualities)
Target audience

10. More than one source is necessary to form a
reaction/evaluation

11. Steinberg, Saul. New Yorker . March 29, 1976.
Cover. Web. 31 January 2012.
<http://www.newyorker.com/magazine/covers/1976>.

12. written, visual, auditory, verbal
is unique, and needs to be evaluated
accordingly.
• e.g. the written word conveys information
differently than a visual format, e.g. a movie.

13. • Is the information trying to sell you
something?
• Is the information trying to teach something?
• Is the information trying to convince you of
something?
• Is the information assuming its audience is
coming to it with prior knowledge.
• In the case of an advertisement – was the ad
addressing the appropriate audience

14. 1. Who is the author?
2. What’s the purpose of the message?
Consider the target audience.
3. How was the message constructed?

15. • Teach the use of valid search tools
• Teach students to search & evaluate multiple
information sources
• Teach students to think creatively by
developing their questioning skills
• Foster media literacy as a lifelong skill

18.  Lettering
 Layout
 Target audience
 Relationship between pictorial elements and written material
 Signs
 Symbols
 Effectiveness (impact on product)
 Implicit message
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19.  Character development
 Plot
 Writing style
 Voice
 Theme
 Motif
 Symbols

20.  Visual Details
 Relationship between pictorial elements and
written material
 Art quality
 Page structure
 Techniques
 Readability & flow
 (bubbles, symbols, punctuation, eyes, folk
characters, ghosts)

21.  a textural book (which has only text) or
 a picture book with only pictures
◦ It takes both pictures and text to create the story. The pictures don’t just illustrate
the text.
 Look at content differently: supernatural creatures play a major role.
 Notice every visual detail. The artist conveys as much information as
possible in a limited amount of space. Nothing is accidental.
 Question what you see (and don’t see) e.g. If a character has long hair –
why?
 If there is a rug in a room? Does it have stripes? that’s significant ( it
provides visual texture)
 Is there a door? perhaps there is a trapdoor
 Where is the reader? Bird’s eye view, eye level, images off center
 The structure of the page is critical to the storyline and you need to
know how to physically read the page.
 You need to be able to interpret
balloons, bubbles, eyes, posture, punctuation and symbols.