Putting together a presentation on social media can be frustrating because a) you never know how sophisticated the audience already is and b) there are already millions of decks on social media making it hard to create something original. That is why I decided to collect and put together an extensive deck by tapping into a lot of existing presentations. This presentation was the guideline for a basic client workshop including a lot of discussions and working sessions. The client specific parts are not included but I think it still serves as a good structure.

1. You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and design tomorrow’s enterprises. It’s a book for the…
written by
Alexander Osterwalder & Yves Pigneur
co-created by
An amazing crowd of 470 practitioners from 45 countries
designed by
Alan Smith, The Movement
SOCIAL MEDIA
WORKSHOP
s[cubed]
September 2010

3. Shaping ...

4. 1.THE SOCIAL MEDIA
LANDSCAPE

5. THE SOCIAL MEDIA LANDSCAPE

6. Social media is a global phenomenon
happening in all markets regardless of wider
economic, social and cultural development. If
you are online you are using social media.“
Tom Smith, Universal McCann, 2008
“

8. Social media isn‘t a fad,
it‘s a fundamental shift in the way we communicate.

9. The way THE MEDIA communicates
Rupert Murdoch, Global Media Entrepreneur
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
REASON #5
“

12. The way POLITICIANS communicate

13. The way BRANDS communicate

14. Source: http://www.engagementdb.com/Report

15. A shift in the way PEOPLE communicate

16. SOME TRENDS
in digital &
social media

18. Media consumption as social experience

19. Apple is becoming omnipresent

20. It is all about screen technology

22. Augmented Reality

23. Social Scanning

24. Group Buying

25. Mobile Apps

26. Location-based services

27. Check into real-world locations
www.foursquare.com

28. University Programs

29. Facebook places goes live in the UK

30. It‘s about where I will be next
www.plancast.com

32. A convergence of platforms

33. The new twitter.com

34. Algorithmic Authority
http://twittertim.es/schauerte

35. Content aggregation Content aggregation

37. 2. SOCIAL MEDIA
STRATEGY

38. How do we get there?

39. Three key questions for social media
Why?
How?
What?

40. Why?

41. Because social media can
support different functions
in marketing
communications.

42. 1: PUBLIC RELATIONS
1. Public Relations

43. 2: CUSTOMER SERVICE2. Customer Service

44. 3: LOYALTY-BUILDING
3. Loyalty Building

45. 4: COLLABORATION
4. Collaboration

46. 5: NETWORKING
5. Networking

47. 6: THOUGHT-LEADERSHIP
6.Thought-Leadership

48. What?

49. Organization
Content
Structure
Roadmap

50. How?

51. The Channels

52. 3. SOCIAL MEDIA
CHANNELS

54. Launched by this guy in 2004

55. Beirut 2010

56. Facebook passes Google
Source: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9

57. Facebook passes the United States
1 China 1.330 m
2 India 1.173 m
3 Facebook 515 m
4 United States 310 m
5 Indonesia 242 m
Source: http://www.internetworldstats.com/

58. The 10 Largest Countries on Facebook
Source: www.checkfacebook.com, date for 13/09/2010

59. Facebook users in Arabic countries
Egypt 4.121.460 (39%)
Saudi Arabia 2.623.606 (41%)
Marocco 2.158.680 (33%)
UAE 1.740.720 (77%)
Tunisia 1.708.700 (61%)
Jordan 1.058.620 (94%)
Source: www.checkfacebook.com, date for 13/09/2010
Lebanon 1.022.300 (65%)
Kuwait 559.900 (62%)
Qatar 424.880 (100%)
Iraq 278.000 (100%)
Bahrain 237.500 (95%)
Oman 173.660 (51%)

60. Source: www.checkfacebook.com, date for 13/09/2010

62. Post everything in one place
Video
Pictures
Fans

64. In short, the most
fascinating thing about
Twitter is not what it‘s
doing to us. It‘s what
we are doing to it.“
Steven B. Johnson, 2009
“

67. Integrated twitter lists

68. www.flickr.com

69. The number of photos archived on Flickr.com as of June 2009.
3,600,000,000
That’s roughly 1 photo per every 2 people on the planet.

70. A great tool to stage products & events

72. 100,000,000The number of YouTube videos viewed per day.

73. Video is the best tool for a conference

74. Generate interest by providing free content

76. every second, a new user
gets LinkedIn

77. 4.TOOLS & APPS

78. Tweetdeck

81. Social bookmarking via delicious
www.delicious.com

82. The bookmarking feature of
delicious can lead to a
steadier flow of traffic and
repeat traffic over time as
people return to pages they
have bookmarked.“
“

83. Generating word clouds via wordle.net

84. Read Later!
Achim

85. Apps

86. 5.WORKING
SESSION

87. Now it is your turn

88. website: www.scubed.de
twitter: @schauerte
Contact

89. Thank you.