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Michele Wagner: Multimedia Best Practices session, ASBPE 2011

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Best Practices: Producing & Leveraging Multimedia Michele Vaccarello Wagner Sr. Digital Editor Putman Media
B-to-B Video & Audio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multimedia Programs $$$ Harder to produce. More expensive to produce. Can be gated/sold at higher cost. ,[object Object],[object Object],[object Object],$ Easy to produce. Saleable. ,[object Object],$ Easy to produce. Easy to sell. Easy to leverage. ,[object Object]
Backpack Video Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selling a Backpack Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Backpack Video Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Equipment: Cameras ,[object Object],[object Object],[object Object]
Equipment: Microphone Options ,[object Object],[object Object],[object Object]
Equipment: Accessorize ,[object Object],[object Object],[object Object]
Investment for Backpack Multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object]
In-House Multimedia Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Equipment for In-House Productions ,[object Object],[object Object],[object Object],[object Object]
Software for In-House Productions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcast Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Equipment/Software for Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?! ,[object Object]

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Michele Wagner: Multimedia Best Practices session, ASBPE 2011

  • 1. Best Practices: Producing & Leveraging Multimedia Michele Vaccarello Wagner Sr. Digital Editor Putman Media
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