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Managing Social Media From Start to Finish - Lorna Li

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Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.

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[object Object],[object Object],Social Media Marketing from Start to Finish
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Valuable Marketing Channel or Total Time Suck? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Your Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.elliance.com
 
Map Your Social Media Universe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Your Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 20 Social Network Sites Source: Neilsen Online www.netratings.com
Niche Social Network
Evaluating a Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Your Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Engagement
Social Media Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bit.ly - URL shortener
Bit.ly - URL shortener ,[object Object],[object Object],[object Object],[object Object]
Measurement Tools
Prioritizing Social Media Source: www. beth.typepad.com
Social Media Engagement for SMBs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices for Small Companies Source: www. beth.typepad.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Productivity Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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