Korea has established over 250 information villages since 2001 to address digital and economic divides between rural and urban areas. The program provides home PCs, broadband access, and training to help villagers use ICT for e-commerce. This has led to substantial benefits like increased farm incomes as villagers sell produce online, higher standards of living as tourism increases, and energized rural communities participating in online clubs. The digital divide between rural and urban Korea has significantly closed as a result.
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Korea's Vital Villages Case Study: Digital Inclusion Empowers Rural Communities
1. Vital Villages
Case Study
Digital Inclusion
PCs and the Internet enhance rural economies
and improve quality of life in the Republic of Korea
From Finland to Malaysia, nations that want to understand the impact of digital inclusion and other
e-Government strategies have been flocking to the Republic of Korea. One of the world’s most wired
nations, Korea is also a leader in using information and communications technology (ICT) to make
government more efficient, accountable and transparent. As part of a broad range of e-Government
initiatives, Korea has instituted an innovative information village (INV) program that is bringing remote
communities into the digital economy and enhancing the quality of life of rural residents.
Challenge • Spread ICT benefits. Like most nations, the Republic of Korea found that rural
citizens in traditional industries of fishing and agriculture had less access to ICT than
urban populations.
“Rural areas must
• Enhance rural life. Many of Korea’s rural villages faced stagnant economies and
keep up with the
rapidly aging populations as younger people move to the cities.
information age.
If our village did not Solution • Inclusive access. Working with local governments, citizens and private companies
such as Intel Corporation, Korea’s Ministry of Government Administration and Home
have the INV project,
Affairs (MOGAHA) has established over 250 information villages since 2001.
what would happen The program provides subsidized home PCs, broadband infrastructure and village
to us? It is an information centers, as well as extensive training that breaks down barriers to
using the technology.
unthinkable
situation.” Benefits • Digital inclusion. The PC penetration rate in the information villages is around
65 percent, comparable to that of Korea’s cities.
Cho Kiok
Village Committee Head • Economic competitiveness. Using e-commerce, farmers are increasing their
Gwangyang Baekhakdong Village 1 incomes, villages are expanding their tourist services and rural economies are
becoming more diversified. In the two years Jan. 2003 to Jan. 2005, farm income
rose by $2.1 billion won (US$2.036 million).
1
Korean Association for Regional
Information Society, Analysis on the
Formation and Operation of Information
Network Villages, August, 2005.
2. Korea is not only fostering
digital inclusion, but empowering
rural communities to raise
their standard of living.
there is a growing demand for an information support
Assessing the Situation
policy for underprivileged regions.” 4
Occupying just 98,000 square kilometers, the Republic of
Korea stands at 108 in the list of nations by size. But as
In response, the government passed the Digital Divide
the world’s tenth largest economy, it is an economic
Elimination Act, which went into effect in Nov. 2001.
powerhouse, and its economic growth in the past 30
Since that time, Korea has created more than 250
years has been, in the words of the U.S. State Department,
Information Villages, turning remote mountain towns
“spectacular.” 2 In 1963, Korea’s gross national product
and agricultural and fishing communities into places
averaged just US$100 (97,394 won) per capita. In 2004,
where people not only send email and browse the
it exceeded US$14,100 (13,732,658 won).3
Internet, but also receive training, content and tools to
help them transform village life and improve their
However, that wealth was concentrated in urban areas.
economic picture. Farmers and fishermen can find new
Korea’s rural areas also had much lower rates of computer
markets for their products, and citizens can access
literacy and Internet usage than cities. Farming and
educational and e-Government services.
fishing villages were challenged by the price pressures of
an increasingly competitive global marketplace.
Implementation
Each information village is implemented according to a
ICT-Fueled Innovation
roadmap of seven steps.
Korea has deployed a wide range of ICT-based initiatives
In 2001, two
to increase government’s transparency and efficiency,
Deploy broadband infrastructure. . Broadband
so applying ICT to the problems of rural villages was a
families produced
communications over Digital Subscriber Lines (DSL) gives
logical next step. “The more rapid the growth of the
villagers high-speed access to the Internet, whether from dried persimmons
information society, the wider is the digital divide
home or from the village information center.
and sold just
between urban and rural areas,” writes MOGAHA in
Establish a village information center. The village
reporting on its efforts. “The digital divide between 20 boxes of them.
information center provides a community gathering
regions and classes has emerged as a new issue, and
In 2004, after
place and a location for training and other services.
becoming an
Information centers are located in town halls, public
Spotlight: Republic of Korea
information village,
buildings or vacant schools, and are equipped with
• Tenth largest economy in the world based on gross networked PCs, printers and projection systems. 17 families sold
domestic product (GDP) To benefit from best practices, centers are operated
2,000 boxes of
according to a standardized guide that can be modified
• Gross national product has risen from US$100 per
dried persimmons
as needed to meet regional requirements.
capita in 1963 to over $14,100 in 2004
online, bringing
• Population of 48 million, with 22.8 million in the work- Supply home PCs. The INV program set a goal of
revenues of 80
force and 8.3% of the population engaged in agricul- distributing home PCs to about 70 percent of households,
million won.
ture and forestry to match the overall national rate of PC penetration.
A local village operations committee oversees the
• Ranked the world’s fifth leading e-Government in
distribution of home PCs.
2004 by the United Nations
Design custom content. Korean officials say the
development of information content is the most important
2
www.state.gov/r/pa/ei/bgn/2800.htm
3
of the seven tasks. 5 Content includes a central portal for
www.state.gov/r/pa/ei/bgn/2800.htm
4
Initiatives for Government Innovation in Korea: Selected Successful
the program (www.invil.org), under which villages and
Practices, published by the Republic of Korea Ministry of Government
individuals can create their own home pages. The portal
Administration and Home Affairs, 2005.
5
International Council for Information Technology in Government
includes the framework for conducting e-commerce.
Administration (ICA) 36th Conference, Singapore, October 2002,
Round Table Report.
3. Village residents can use the transaction-enabled Provide education and training. Training has proved
website to offer online direct sales of their local crucial in overcoming initial fear and reluctance, and
produce, and many are using e-commerce to help helping people move beyond email and web
them expand beyond their traditional crops such as browsing to full-fledged e-commerce. Villages have
rice and barley. taken more initiative for training as the INV
program has advanced. “At first, we were dependent
In many cases, villagers are increasing revenues by
on the programs and instructors provided by the
finding direct markets for value-added produce
information village center staff,” says Lee.
such as flowers and fruit. In Baekhakdong, for
“Nowadays, we arrange our own education.” 8
example, villagers found a broader market for their
Village leaders teach some classes, and students
dried persimmons. In the summer, Baekhakdong is a
from nearby Dongyang University teach additional
busy tourist destination during the summer, but the
classes at Lee’s village of Songi during the summer.
economy dried up during the fall. Residents in the
tiny town (population 881) grew chestnuts and The training has clearly paid off. According to a
persimmons, but had trouble selling them because MOGAHA survey, INV residents are more proficient
of the village’s remote location. than neighboring non-INV villagers at tasks such as
sending email, searching the web for information
Now, the people of Baekhakdong are using the
and making online purchases. In the village of
Internet to sell dried persimmons. In 2001, two
Chubu, residents not only use the Internet to sell
families sold just 20 boxes. In 2004, after becoming
sesame leaf kimchi and 13 other products, but also
an information village, 17 families sold 2,000 boxes
to research the competition and set prices.
of dried persimmons online, bringing revenues of
80 million won.
Key Technologies and Collaborators
“No matter how good your products are, a rural
economy cannot be improved without a good sales
• Samsung SSD Consortium* served as project
route,” says Kiok Cho, village committee head for
manager for the e-marketplace system.
the mountain village of Baekhakdong. “Because of
the Internet, we are full of hope. We are • Korea Telecom*, Dacom* and other common
constructing a new building next to the information carriers provided broadband network
center, to help with order processing.” 6 infrastructure for village centers and homes.
INV portals also enable villages to increase their • Intel Corporation donated funding to pilot
share of Korea’s growing tourist trade. Korea has innovative concepts for education, e-commerce
instituted a five-day work week, creating an and training.
expanding market for tourism that information
villages such as Songi are seeking to meet. “This
Create a system for independent operation. Each
region’s clean water and air provide a good place
information village is managed by a committee of
for hobby fishermen, and many people enjoy the
approximately 15 residents. This group manages
services provided by lodging at a private residence,”
the village home page and coordinates the village’s
explains Songi’s village committee chairman,
e-commerce activities. A council of government
Hyunkee Lee. “Before becoming an information
officials and other organizations provides backup
village, we were anguished over how to attract
tourists. Now, this problem is easily solved.” 7 and advice as needed. A village information leader
6
Korean Association for Regional
heads the committee and acts as an evangelist
Information Society, Analysis on the Some 80 information villages offer “green tours”
for the project.
Formation and Operation of
where city dwellers can experience farm life and
Information Network Villages,
August, 2005.
Develop an information network village brand.
purchase produce direct from the farm. The INV
7
Korean Association for Regional
The INV portals also enable villages to increase
infrastructure facilitates the tours by providing
Information Society, Analysis on the
Formation and Operation of
their share of Korea’s growing tourist trade. Korea
online reservation and payment systems. In 2004,
Information Network Villages,
has instituted a five-day work week, creating an
August, 2005.
the first year of service, more than 84,000 visi-
8
Korean Association for Regional expanding market for tourism that information
tors took a green tour, bringing average revenues
Information Society, Analysis on the
villages such as Songi are seeking to meet.
Formation and Operation of
of 71 million won to each participating village.
Information Network Villages,
“This region’s clean water and air provide a good
August, 2005.