2. MCDONALD’s CORPORATION
INTODUCTION
company public limited
Industry fast food
Founded 1940 in California
Number of branches 33,000+
Chief Executive officer James A. Skinner
Employees 400,000
Website www.McDonalds.com
3. HISTORY OF MCDONALD’S
CORPORATION
Richard James and Maurice James
Ray krock
1961 Kroc bought out the McDonald corporation for $2.7 million,
Common shares were offered at $22.50 per share. By the end of the
first day's trading, the price had shot up to $30.
"Burger Wars“
Success of Macdonald’s Corporation
operated more than 3,600 restaurants outside the United States
McDonald's entered India, where it offered a Big Mac made with
lamb called the Maharaja Mac.
Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions
the operating income numbers showed a reduction from about 60
percent derived from the United States in 1992 to 42.5 percent in
1997.
(1997 -2003) is the threatening period for MACDONALD’s
corporation
4. MCDONALD’S CORPORATION
FAILURE (1997-2003)
customers preferred the Wendy's and Burger King
Failure of products
McDonald's was sued in 2001
Public suits
Failures: McPizza, Carrot Sticks, McLean, and the Arch
Deluxe
profits fell in seven of the previous eight quarters,
closure of more than 700 restaurants
the elimination of 600 jobs
loss of $343.8 million,
5. MCDONALD’s CORPORATION
TURNED BACK in 2003 WITH
NEW SPIRIT
new menu items were successfully launched
New slogan "I'm loving' it.
Improve their management
Understand customer taste
Give importance to cultural and social values of their customers
Provide more facilities to capture the market
Focus on core competency of consistent products and
reliable service
More than 33000 branches of MCDONALD’s corporation
MCDONALD’s announce that their largest restaurant in the
world will be built on the 2012 London Olympics site.
