Introduction to Generic Pharma 2.0 - Business Development Toolkit - Portfolio Consulting - Digital Marketing - Lead Generation & Conversion - Design & Creative

2. We are...
MASTERS OF BUSINESS
DEVELOPMENT & MARKETING
[BOTTOM LINE, WE HELP YOU MAKE MORE MONEY!]

3. A LITTLE BIT OF
BACKGROUND
In the beginning...
We started out in 2008 as
genericlicensing.com; the industry’s
first searchable database of dossiers.
Working with hundreds of product
developers and licensing teams, the
team developed an unrivalled network
of contacts.
A few years back...
Our business development capabilities
expanded into over-the-counter and
biosimilar drugs; anticipating the
future demands of the generic pharma
industry. Our network continued to
grow, as did our client list. Our industry
intelligence was in demand; we changed
our name to Generic Pharma 2.0 to
reposition ourselves as a ‘future ready’
business with consulting services.
Recently we have...
Investment has been made in our lead-
generation tools; our digital assets
generate new buyer prospects and
our know-how converts them into
profitable clients. We also joined forces
with two incredible firms to offer fully
integrated web marketing and premium
design services.

4. WHAT CAN WE DO FOR YOU?
“Supercharge your business growth to
outperform competitors using our custom
business development playbook and
proprietary global marketing networks.”
Asa and Generic Pharma 2.0 have been
an extremely valuable partner with the
building of our business. Asa’s experience
in the generic business and his wealth of
connections have helped us at every step.
David Guy, CEO Resolute Oncology
Without a doubt our profile in the
industry has been raised significantly
since working with Generic Pharma 2.0.
Their understanding of how to engage
with the sector and their clear position as
a leader in the digital space has been of
great value to our marketing activities.
John Brown, Marketing Director,
Wilson Sonsini Goodrich Rosati

5. REACH
VISIBILITY
MAN POWER
WE GIVE YOU...

6. BUSINESS
DEVELOPMENT AGENCY
More than sales!
“TASKS AND PROCESSES GENERALLY AIMING AT DEVELOPING AND IMPLEMENTING GROWTH OPPORTUNITIES”
BD | MARKETING | PRINT & WEB DESIGN
> GROWTH PLANNING & READINESS
> GROWTH SYSTEMS SET UP
> CLIENT ENGAGEMENT
> PARTNER ENGAGEMENT

7. WE DELIVER A COMPLETE BUSINESS
DEVELOPMENT PLAYBOOK
BUSINESS DEVELOPMENT AGENCY
More than sales!
GROWTH PLANNING & READINESS
GROWTH SYSTEMS SET UP
> A complete analytical review of products, services & systems
> Market landscape, opportunity assessment & positioning
> Recommendations & action plans for growth
> Customer Relationship Management implementation
> Management, Sales & Marketing processes
> Documentation, Samples, Regulatory & Logistics

8. BUSINESS DEVELOPMENT AGENCY
More than sales!
WE PROVIDE ACCESS TO NEW
REVENUE OPPORTUNITIES
CLIENT ENGAGEMENT: QUICK & DIRECT ACCESS
PARTNER ENGAGEMENT: USE OUR INDUSTRY ECOSYSTEM
> Prospecting in our network of 20,000+ pharma companies
> We can provide direct access to: All Top Generic Pharma
All Top Big Pharma OTC
Key players in ALL countries
We work with potentially valuable organisations worldwide:
Lawyers - Regulatory Consultants - Distributors
Contract Manufacturers - RD Centres - Market Experts

9. BUSINESS DEVELOPMENT AGENCY
More than sales!
HOW DO WE WORK?
WE GET PLUGGED INTO YOUR ORGANISATION
YOU GET PLUGGED INTO OUR GROWTH MACHINE
6-12 MONTH ENGAGEMENT
We take responsibility for results, processes activities.
Defined focus: geography, product, market segment, target client list
Monthly fee + commission/bonus
Can be scaled up/down based on intensity of requirements or sales cycle
Simple project schedule:
Month 1 Month 2 Month 3
PLANNING SET UP LEADS GROWTH!

10. 4 GLOBAL NETWORK OF 20,000 PHARMA COMPANIES
4 15 YEAR INDUSTRY KNOW-HOW
4 ECONOMIES OF LEARNING
You benefit from our...

11. BUSINESS DEVELOPMENT AGENCY
More than sales!
A SELECTION OF OUR CLIENTS
MEDICAL BRANDS
NEDERLANDS
GEISER PHARMA
SPAIN
MARZ SPRAYS
USA
We have been working with the GP20 team for
many successful years. The company has grown
fourfold in this time, with Asa and his colleagues
contributing significantly in all aspects of the
business. We have secured major clients purely
because of the good relationships GP20 has
developed with them.
~ Maikel Hendriks, CEO
Asa and the team were able to arrange meetings with most of our key targets in a
very short space of time. It is obvious they are well connected and respected in the
sector; it would have certainly taken a lot long for us to achieve the same response.
The team are well organised, focused and above all, very well connected. They gave
us insightful advise that is already adding value to the company and its prospects.
We look forward to continued growth working with GP20.
~ David Zubeldia, CEO
We have been very happy with Generic Pharma
2.0’s work. They’re professional, efficient
and get done what they say they will get
done. They’ve helped us set up our CRM and
Business Development processes/templates.
They’ve helped guide us through the process of
International Sales making it a lot easier! They’ve
also provided us access to decision makers while
orchestrating a follow-up system for our leads.
They’ve also helped to automate our marketing
efforts to engage clients. They’ve also given us
ideas to add value to our products. We couldn’t
be happier working with Rob and his team.
~ Brandon Marz, CEO
“
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12. BUSINESS DEVELOPMENT AGENCY
More than sales!
Asa and Generic Pharma 2.0 have been an extremely valuable partner with the building of our business. Asa’s experience in the generic business and
his wealth of connections have helped us at every step.
~ David Guy, CEO
ADHOC PROJECTS
WE ALSO WORK ON SHORT TERM PROJECTS WITH FINITE AND WELL DEFINED DELIVERABLES
We take responsibility for results, processes activities.
Defined focus: geography, product, market segment, target client list
FIXED DELIVERABLE
Fee based on set activity or deliverable
e.g List of products and manufacturers of Oncology
drugs available for licensing in Europe
Identify 10 qualified prospects for Contract
Manufacturing of injectables in Brazil
FIXED TIME
Monthly/daily fee + success bonus, based on limited time
with set expectations
e.g Negotiate terms with at least 10 OTC companies in Germany
within 3 months
Arrange face-to-face meetings with top distributors across
MENA, at least 2 per month for 6 months

13. BUSINESS DEVELOPMENT AGENCY
More than sales!
CONSULTING PROJECTS
MARKET ENTRY PLANNING
No matter how big your company, entering new markets is a key growth driver.
Our industry experts and local consultants can help you identify:
Country, business model, product portfolio and resources
PORTFOLIO ANALYSIS
One of the key success criteria for a profitable future is picking the right products to sell.
Whilst this might sound obvious, there are many different influences and considerations sometimes under appreciated:
Strategy, objectives, regulations, patents, competition, pricing much much more!
We work through a process to help companies of all sizes to construct a portfolio vision and execution plan. We help
pull together the needs of RD, Manufacturing, Marketing and Finance to optimize a portfolio that maximizes value.

14. BUSINESS DEVELOPMENT AGENCY
More than sales!
PHARMAGINATION: IMAGINING THE FUTURE OF PHARMA
We have a diverse team of experts from all aspects of the industry and all corners of the globe. We also have access to
subject matter genius’ from other industries that can feed into a powerful process to help you investigate your future.
We help you identify opportunities to evolve your organisation; accessing new value chains, developing new verticals or
building adjacent business units. We help you think about:
Business eco systems Business evolution paths
Global network synergies Money no object thinking
Led by Asa Cox, a Pharmagination session will help your company develop an innovation pathway and identify
opportunities to starting building an organisation that embraces a different future.
Asa is one of those rare people – a gifted futurist. In addition to dealing with the realities of today, he sees things as they might be or could be with
the right influences and actions. What’s more, he is adept at communicating those ideas and opportunities in a clear and compelling way. He brings
people and ideas together to move the industry forward, not just from a financial perspective, but also in an innovative sense.
~ Sherri Leonard, Vice President, Business Development and Portfolio Management at OrchidPharma Inc (USA)

15. MARKETING SERVICES
Industry leading know-how technologies
LEAD GENERATION
4 BUILD A GIANT PROSPECT PIPELINE
LEAD MANAGEMENT
4 MORE CLOSED DEALS
BD | MARKETING | PRINT WEB DESIGN

16. MARKETING SERVICES
LEAD GENERATION
Our proprietary network of online assets produce hundreds of high quality leads for clients worldwide.
Licensing:
genericlicensing.com
otclicensing.net
biosimilarlicensing.com
Commercial Services:
genericdrugmarketing.com
Contract Services:
genericdrugdevelopment.com
genericpharmamanufacturing.com
Law Legal Services:
genericpharmalitigator.com
Finance Investment services:
genericpharmafinance.com
Contract Services:
genericdrugdevelopment.com
genericdrugmanufacturing.com
General Industry Strategy:
generic-pharmaceutical.com
newpharmathinkers.com
genericpharmastrategy.com
TALK TO US ABOUT CREATING
A LEAD MACHINE FOR YOUR BUSINESS
YOU CAN: ADVERTISE, SUBSCRIBE TO LEADS, EXCLUSIVELY SPONSOR

17. MARKETING SERVICES
GENERICLICENSING.COM
Launched in 2008, Genericlicensing.com
was the FIRST searchable online database
of products available for licensing; a
breakthrough for an industry that grows
through new product launches. A new
revolution was started.
The Global Generic Product Directory was
launched in Jan 2010, containing 6000+
dossiers from developers around the world. For the FIRST time every
in-licensing team could have access to a network of developers
usual only available to the largest industry players. Genericlicensing
levelled the playing field for everyone. The team now handles over
9000 dossiers from over 150+ developers worldwide.
Facts: 9000+ Dossiers • 150+ Developers • Visit genericlicensing.com

18. MARKETING SERVICES
LEAD MANAGEMENT
Powerful tools that simplify your marketing efforts while improving results.
Power your sales
Uncover the hidden potential of your website
Increase productivity with better quality leads
Maximise your trade show ROI
Increase efficiency, get better results
Discover the power of Lead Doctors with a 14 Day FREE trial
4 Drive more leads
4 Convert more leads
4 Close more leads
www.lead-doctor.com

19. MARKETING SERVICES
DIGITAL GIANTS
Become a leader in your field, crush the competition.
Web presence
Social Media Marketing
Search Marketing
Content Marketing
Brand Message development
Case Study: Aurena Laboratories
4 2000% increase in website conversions
4 Top ranking on Google for 15 keywords,
outranking all competitors
4 Fully optimized social media spaces, resulting
in a 700% increase website referrals
4 3000% increase in backlinks, increasing search engine authority
4 20% increase in client leads per month
www.bedigitalgiants.com/pharma

20. PRINT WEB DESIGN SERVICES
FM PHARMA
Show the world your better side.
Graphic Web Design
Branding Services
Printing Services
Annual Reports
www.fm-pharma.com
Fifth and Missing delivers an unsurpassed quality of work with
an impressive turn-around time. We can approach them with any
marketing challenge and it is always approached with enthusiasm
and personalized attention. Their ability to provide such a wide
variety of different services allows us to use them as our single
point of marketing communications. Their warm and friendly nature
and availability to discuss any project, any time makes them feel
like an extension of our company – we highly recommend Fifth and
Missing to any firm looking for quality turnkey solutions.
~ Lesley Cox, scil Vet Novations Canada

21. We are...
MASTERS OF BUSINESS
DEVELOPMENT MARKETING
[BOTTOM LINE, WE HELP YOU MAKE MORE MONEY!]
VISIT GENERICPHARMA20.COM