This document proposes a licensing-focused pavilion at the CPhI Worldwide Frankfurt trade show in October 2011. [1] The pavilion would promote licensing companies together to attract more clients than exhibiting individually. [2] Exhibiting in the pavilion would provide marketing and promotion for 12 months before and after the show as well as on-site support like catering and meetings with top clients. [3] Companies interested in the pavilion must be involved in licensing and book space soon as places are limited.

1. Proposed to take place at
CPhI Worldwide Frankfurt Oct 2011

2. - the big idea -
The first licensing focused stand at CPhI Frankfurt 2011
Attract more new clients by promoting together
Receive 12+ months of promotion before/after
Better ROI than exhibiting alone

3. - the big benefits -
Genericlicensing offers a deal including:
● Total management of exhibition & stand
● Pre-booked meetings with Top 10 clients
● On-site promotion of your company around CPhI
● Shared leads throughout the project (12 months)
● Featured status on all GL promotion channels

5. - the stand -
Designed to attract maximum attention
[its a little different to the average CPhI stand]
On-stand catering, administration & reception
Visitors encouraged to visit all exhibitors
The first ever dedicated licensing area!

6. - pre-show promotion -
Heavy promotion on genericlicensing.com/cphi-pavilion
Personalised online client package:
LinkedIn, Twitter, GoogleAds & Slideshare
Featured status: Homepage, Newsletter & Directory
Dedicated mail shots to all industry contacts
Meeting requests to target lead list

7. - GL industry reach -
We have the biggest network in the industry!
genericlicensing.com: 2000 licensing visitors per month
Newsletter: 3000+ subscribers
LinkedIn: 800+ followers, 3 groups (250 members)
Twitter: 300+ followers
Slideshare/Box.net: 5000+ views/downloads
The Pavilion will be the busiest stand in town!

8. - client engagement -
Arranged meetings with top executives from target clients
[Subject to attendance at CPhI]
Centralised meeting schedule for all exhibitors
[once on the stand, show them to everyone!]
Visitor contacts shared between pavilion exhibitors
(where generated by GL activity or on the stand)

9. - show promotion -
Mobile advertising banner (shared promotion)
Advertising in the GL CPhI promotional directory
Inclusion in the big show competition
News feature in the CPhI show daily
[subject to approval by UBM]
Distribution of marketing materials to target exhibitors

10. - post-show promotion -
Presentations & products lists available online
Newsletter and homepage features
Targeted mail shot to show client leads
Follow-up phone calls (separate service)

11. - management -
All exhibition administration
Hotel, transport & visa's
Dinner reservations
Centralised meeting slots
Marketing and promotion pre/during/post show

12. - Return on Investment -
Start generating leads before & after the show
Benefit from contacts attracted by other exhibitors
Massive increase in online profile (for 18 months!)
GL will arrange meetings on your behalf
Don't rely on 'possible' walk-by traffic
Rely on GL to bring you leads
£25,000 = 1 licensing deal
ROI = 5x, 10x, 20x ??

13. - grow your business! -
Places strictly limited
Must be involved in licensing (in/out)
Book first, select your stand position

14. - We need your help -
The Licensing Pavilion is at proposal stage only,
we need a minimum number of partners before
we can make a commitment to the project.
We know it is an great idea and we have the expertise to
make it a success... but we need you!
We hope you will join us on this exciting adventure
[Please forward this to anyone you think might like it!]

15. - register your interest -
Greg Kinsey: Sales Manager
greg.kinsey@genericlicensing.com
+44 (0)845 453 1376
Asa Cox: Founder
asa.cox@genericlicensing.com
+1 646 3744 234
www.genericlicensing.com