1. The Way of Success

2. The Way of Success
Take up one idea
Make that one idea your life
Think of it, dream of it, live on that one idea
Let the brain, muscles, nerves, every part of your
body, be full of that idea
Just leave every other idea
That’s the way of success.

5. Hard work
is key to
success…
He He
Gives competes
& with
Accepts himself.
Challenges.

7. 1973 – As a child artist in
YAADON KI BAARAAT

9. Hum Hain Rahi Pyar Ke (1993) - Writer
Lagaan (2001) - Producer {Oscar}
Taare Zameen Par (2007) - Director, Producer
Jaane Tu Ya Jaane Na (2008) - Producer
Ghajini(2008)-Tamil Remake
3 Idiots(2009)-Actor
Delhi Belly (2009) – Producer

10. • 2001
• Filmfare Best Actor Award
• Best Foreign Language Film
• Dil chahta hai

11. •Debut as a director in 2007
•He produced and acted in this film
•Critical and Commercial success

12. AAMIR KHAN PRODUCTION
Jaane Tu …ya jaane na
•2008
•He launched his nephew Imran Khan
•Aamir produced the film along with
his cousin Mansoor

15. What was it about
Ghajini that made you
want to do it???

16. Monstrous marketing god…
Bollywood‟s Marketing Guru…
Aamir, the canny masala marketer…

17. Principles of Marketing
• Cinema is a form of mass communication
And
• We have to tell the audience the core values
of our film.

18. 3 Stages for Marketing
Making followed by marketing
Then distribution
After the film is completed, it is handed over to the
marketing team

19. How???
• Try to understand the core values of the
film
• Nine people in marketing team
• Brainstorm technique for decision making

20. Marketing Strategies
• Buzz marketing
• Digital medium to create buzz and word of mouth
for his movies
• Animated games
• Publicity
• Synergic Advantage
• Audience feedback for films in production
• Other ways

21. ALTERNATIVE MEDIA
• Theatrical in nature
• Chat room
ALTERNATIVE IDEAS
• IM – Instant messaging
• There are goodie bags, t- shirts with the Ghajini
print
• He became BARBER for a day & gave Ghajini Haircut
• Honor to Single Screen theatre owners

22. Digital medium to create buzz
and word of mouth for his
movies
Websites and Blog
www.rememberghajini.com
www.findghajini.com
www.wallofsuspects.com

23. Fan clubs, Community & Queries

24. Animated Games

25. Publicity

27. Synergic Advantage
Coca Cola Tata sky
Titan

28. New Marketing Strategy
Audience feedback for films in production

29. Other ways
Dus ka dum Sa re ga ma pa

30. Turnover

31. Ghajini has broken all the
records
• Released with over 1200 prints in the country
• The world wide box office - 250 + crore
• Satellite rights - 21 crore
• Gaming video rights - 4 crore
• Home video and music rights - 10 crore
• Caller tune

32. March 15, 2007 April 21, 2008
Transformation

33. Chetan Bhagat’s
Five Point Someone

34. Is there any role you
haven't done and are
dying to attempt???

35. New brands
The Brand Ambassador of
Incredible India‟s „Atithi Devo Bhava‟
campaign.

36. Honors and recognitions
• In 2003-Padma Shri,
• In August, 2003- The Greatest Actors
• In April, 2008-Special Award

37. Awards & Aamir
“ I have lost faith and trust in the system of
awards in India. I have had personal bitter
experiences of the same here. However, I did not
object to my co-stars receiving their awards
down here. I felt it would have been unfair and
may be petty on my part, to expect them to
adopt my stance. I did not want them to feel that
I am imposing my personal views on them.”
- Aamir Khan

38. Awards
Awards Years Ratio
(nominanation : winner)
Academy Awards 2001 1:1
Bengal Film Journalists’ 1995-2001 2:2
Awards (BFJA)
Filmfare Awards 1989-2008 22:7
International Indian Film 2002-2007 4:2
Academy Awards (IIFA)
Star Screen Awards 1996-2008 10:4

39. Awards Years Ratio
(nominanation : winner)
Zee cine Awards 2000-2008 5:3
Bollywood Movie Awards 2002 2:2
Stardust Awards 2007 1:0
Global Indian Film Awards 2007 1:0
(GIFA)

40. Sincere Thanks
• Sir Amar
• Ma’am Nisha
• Ma’am Meenakshi
• Sir Sidhartha