Turbocharge Your Business with a High Performance Cloud

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Vik Chaudhary (Keynote Systems) presentation at SIIA All About the Cloud conference, May 2011. Business value of focusing on performance of cloud environments and applications. Recommendations for improving performance.

Tecnologia Negócios

Turbocharge Your Business with a
High Performance Cloud
Prove and Monitor the Success of Your Cloud Initiative

Vik Chaudhary – VP Product Management
and Corporate Development

Speed = Money

User Satisfaction
Usage
“Proven Link” Repeat Business
Productivity

Increased Speed Increased Revenue

• Microsoft: 1 second = 3% revenue swing
• Yahoo: 400ms = 5-9% drop in traffic
• Amazon: 100ms latency = 1% sales

© 2011 Keynote Systems, Inc. 2

Web Performance Trends Over 4 Years
Industry Trends

© 2011 Keynote Systems, Inc. 3

Cloud Apps Behave Badly

Global
Application Connection Cloud
Construction Speeds Architecture
© 2011 Keynote Systems, Inc. 4

7 Deadly Sins of a Cloud Architecture
1 5 Application Clouds
2

Mobile
3 Private Cloud Marketing
East Coast 1 East Coast2
Consumers
Social Widgets Ads

C
D 4
Business
Users
N West Coast 1 West Coast 2

6
Public Cloud

Employees

7
NOC

© 2011 Keynote Systems, Inc. 5

China is Still Very Far Away, Geography Matters

Business 40 Index

Further you are from a data center = Latency
© 2011 Keynote Systems, Inc. 6

Cloud App Design Impacts Performance:

Cloud Infrastructure Organizational Boundaries Business Transactions

Rich UIs End Users Device Capabilities

© 2011 Keynote Systems, Inc. 7

24x7 Cloud Monitoring Must Haves

Monitor cloud Measurement volume Rapid test
segments adequately covers development for real
externally and cloud scale browsers and mobile
internally applications devices
© 2011 Keynote Systems, Inc. 8

Watch Your Bottlenecks
Third-Party Content Application Clouds

Mobile
Private Cloud Marketing
East Coast 1 East Coast 2
Consumers
Inside versus Backend APIs
Social Widgets Ads
Outside Comparison

C
D Intra DC
N Connections
West Coast 1 West Coast 2
Measure from Hybrid Clouds
Customer Locations
Public Cloud

Measure from Management APIs
Employee Locations
NOC

© 2011 Keynote Systems, Inc. 10

Will Your Monitoring Scale with Your Cloud?

Virtual
Servers

Users
(1-100K) (800K-1M)

Testing all user combinations requires test coverage of every web server
= 100’s of permutations of test scripts and 1000’s of datapoints
© 2011 Keynote Systems, Inc. 11

Three Things to Remember

1 2 3
Measure what
matters in terms of Great application
Measure the critical user devices, performance
path inside and browsers, and increases business
outside of the cloud locations performance

© 2011 Keynote Systems, Inc. 12

Performance Winners are Fiscal Winners
Performance Stock Price

© 2011 Keynote Systems, Inc. 13

Thank You

Vik Chaudhary
vik.chaudhary@keynote.com
650-403-3279
@vikchaudhary
http://www.keynote.com

© 2011 Keynote Systems, Inc. 14

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Turbocharge Your Business with a High Performance Cloud

1. Turbocharge Your Business with a High Performance Cloud Prove and Monitor the Success of Your Cloud Initiative Vik Chaudhary – VP Product Management and Corporate Development

2. Speed = Money User Satisfaction Usage “Proven Link” Repeat Business Productivity Increased Speed Increased Revenue • Microsoft: 1 second = 3% revenue swing • Yahoo: 400ms = 5-9% drop in traffic • Amazon: 100ms latency = 1% sales © 2011 Keynote Systems, Inc. 2

5. 7 Deadly Sins of a Cloud Architecture 1 5 Application Clouds 2 Mobile 3 Private Cloud Marketing East Coast 1 East Coast2 Consumers Social Widgets Ads C D 4 Business Users N West Coast 1 West Coast 2 6 Public Cloud Employees 7 NOC © 2011 Keynote Systems, Inc. 5

8. 24x7 Cloud Monitoring Must Haves Monitor cloud Measurement volume Rapid test segments adequately covers development for real externally and cloud scale browsers and mobile internally applications devices © 2011 Keynote Systems, Inc. 8

9. 7 Deadly Sins of a Cloud Architecture 1 5 Application Clouds 2 Mobile 3 Private Cloud Marketing East Coast 1 East Coast2 Consumers Social Widgets Ads C D 4 Business Users N West Coast 1 West Coast 2 6 Public Cloud Employees 7 NOC © 2011 Keynote Systems, Inc. 9

10. Watch Your Bottlenecks Third-Party Content Application Clouds Mobile Private Cloud Marketing East Coast 1 East Coast 2 Consumers Inside versus Backend APIs Social Widgets Ads Outside Comparison C D Intra DC N Connections West Coast 1 West Coast 2 Measure from Hybrid Clouds Customer Locations Public Cloud Measure from Management APIs Employee Locations NOC © 2011 Keynote Systems, Inc. 10

11. Will Your Monitoring Scale with Your Cloud? Virtual Servers Users (1-100K) (800K-1M) Testing all user combinations requires test coverage of every web server = 100’s of permutations of test scripts and 1000’s of datapoints © 2011 Keynote Systems, Inc. 11

12. Three Things to Remember 1 2 3 Measure what matters in terms of Great application Measure the critical user devices, performance path inside and browsers, and increases business outside of the cloud locations performance © 2011 Keynote Systems, Inc. 12

Turbocharge Your Business with a High Performance Cloud

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